This report presents a strategic marketing plan for Grab and Go, a fast-food restaurant in the UK. It begins with an introduction to strategic marketing and its importance for businesses, particularly in differentiating from competitors. The main body of the report outlines the business and marketing objectives of Grab and Go, including promoting new products, lead generation, and digital presence. It then delves into the 7Ps of marketing (Product, Price, Place, Promotion, People, Process, and Physical Evidence), analyzing Grab and Go's strategies for each element. The report also examines the target market segmentation, targeting, and positioning of Grab and Go, focusing on their demographic and age group targeting. Furthermore, it explores the promotional mix tools, specifically the AIDA model (Awareness, Interest, Desire, Action), and how Grab and Go utilizes various promotional techniques. Finally, the report discusses the evaluation and monitoring processes used by Grab and Go to assess the performance of their marketing initiatives and concludes by emphasizing the significance of marketing in achieving business growth and success. The report is a comprehensive analysis of Grab and Go's marketing strategies.
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