Grab N' Go: A Business Plan for a Vietnamese Pork Roll Shop

The business plan outlines the strategy for Grab N' Go, a startup Vietnamese pork roll shop in Brighton Le Sands, Sydney. It details the business's positioning, targeting neighborhood families, students, and tourists with affordable prices. The plan includes market research, environmental analysis, and customer management strategies, including customer satisfaction and relationship building. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. The plan also outlines marketing strategies such as social media and word-of-mouth, along with sales and financial objectives. Financial projections include startup costs, revenue targets, and profit margins, aiming for a successful launch and sustainable growth within the local community.

Grab N’ Go
Healthy, Crispy and Fresh

Brief Overview of Business
• Grab N’ Go is a takeaway Vietnamese pork roll shop that
will open as a start up with few tables for dining purpose.
• The business will be located in Brighton Le Sands in
Sydney with main product and services will include
numerous types of pork rolls, fresh rolls and drinks for its
probable consumers.

Plans to Enter in Market
• Grab n’ Go will be positioning itself as the ideal place of
eating with tasty pork roll, under a warmly service and
reasonable price environment.
• Grab n’ Go plans to enter in the market by using social
media, contracting famous blogger and with grand simple
cost saving strategy.
• Grab n’ Go will do this by offering quality home style fresh
pork rolls and drinks made with quality ingredients.

Attracting customer:
• To attract the customers Grab n’ Go will provide them
with quaint surrounding within the wood tables and
checkered table cloth.
• Grab n’ Go will provide its customers with a relaxed
atmosphere and when the customers would walk into the
store they will be greeted warmly with smiles just as they
are arriving in home.
• Grab n’ Go will maintain a quality of food and service as
this will help in appealing customers.

Target Markets:
• Grab n’ Go will target neighbourhood families of Brighton Le Sands with
an average cost of food ranging from $6.99 to $12. With reasonable and
lower price these customers would prefer the products of Grab n’ Go
over the competitors.
• High-end single students will be the part of Grab n’ Go target customers
as they have sufficient money to regularly eat outside.
• Sydney is highly attractive city for tourists and the location in Brighton
Le Sands will be advantageous for welcome tourists in summer and
winter. With affordable price and menu Grab n’ Go will be the choice for
tourists when they seek an eating place.

Environmental analysis: Market
research:
• The restaurant industry is regarded as diverse and large business. Sales of restaurant
industry is projected to reach $780.1 billion by 2022 with the increase of 2.5% over 2018.
• The market research is based on standard industry code. It involves establishment which
is largely engaged in offering food services to consumers that order, served while seated
and pay after eating.
• The customer taste, demographics and income of consumer drive demand as the
profitability can vary based on effective operations and higher volume of sales.
• The Australian food industry comprises of more than 580,000 restaurants having a
combined yearly revenue of greater than $500 billion.
• Major participants include McDonald, YUM Brands, Taco Bell, Olive Garden and Darden
Restaurants.

Market Trends
As per the National Restaurant Association, following are
the market trends for fast food industry in Australia;
• Seafood and meats that are sourced locally
• Locally grown produce
• Sustainability as the culinary theme
• Gluten-free allergy conscious items,
• Sustainable seafood and nutrition as the culinary theme.

Potential growth:
• The Australian customers spending on the services as the
indicator of restaurant sales, increased by 1.8 percent in
November 2018 in comparison to the same month in 2017.
• The average Australian retail price for diesel and regular gas that
influences the consumer spending on eating out has increased by
13.1% in comparison to the 9.3% in 2017.
• The Australian tourism expenses on food service and drinking
acts as the indicator for restaurant revenues which further
increased by 6.1% during the final quarter of 2019.

Customers believe on entering in
the market:
• The market change based on the consumer believe that
Grab n’ Go meals are home and healthier combined with
high quality eating atmosphere.
• This may appeal the present trends that are available in
market of food and offer menu selection that will appeal to
wide range of customer group.
• Grab n’ Go will position itself as the premier traditional
home-style restaurant and setting itself different from the
other competitors offering same service in the market.

Target Customers:
• Generation X that spends money on food or those that
prefers quick service and casual restaurants.
• Customers ranging from the age group of 28 to 40 years
that prefers eating out at least once in every week and
prioritizes fresh, natural ingredients.
• Another set of target customers are those that ranges
between age group of 18 to 30 years and are not digital
savvy as generation x counterparts who still pursues
review sites and social media.

Key customers:
• Families, generation X and Baby Boomer generations
• Larger groups and families
• Middle-class income levels that includes urban diners with
small children
• Diners that are largely influenced by locally sourced
choice of food.
• Travel destination tourists that are very likely to eat
outside with families
• Diners that are not influenced by social media and online

Customer management: Customer Satisfaction &
Customer Engagement
• Grab n’ Go has aligned itself with the needs of customers in order
to recognize the opportunities and generate customized, higher
quality foods which the consumers will find it valuable.
• As the part of Grab n’ Go customer management it will constantly
engage with customers to promote repeated sales.
• Grab n’ Go with the help of its service will hold the interest of
customers to regularly deliver great service that can permanently
cement a bond among the Customer service management and
client.