This coursework submission presents an infographic that analyzes the Grab online platform, a prominent ride-sharing and multi-service application in Southeast Asia. The infographic synthesizes information from various academic sources to illustrate key aspects of Grab's operations, including its ride-sharing services, food delivery, digital payment system (GrabPay), and e-commerce activities. It explores Grab's business model, focusing on its B2C approach, and examines its marketing strategies, such as Grab Ads and hyper-local strategies. The infographic also highlights Grab's competitive advantages, including cost reduction and a focus on local markets, while acknowledging challenges such as passenger safety and competition. Furthermore, the infographic discusses the software tools used for its creation, such as Canva, and suggests improvements for future iterations, like incorporating real-life images and enhancing the flow of information. The project provides a comprehensive overview of Grab's operations and its strategic positioning in the digital business landscape.
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