Grace Realty: External Influences and Change Management Analysis
VerifiedAdded on 2023/06/18
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Report
AI Summary
This business report examines the case of Grace Realty, owned by Mia Grace, focusing on the impact of external influences and the challenges of change management. It identifies intense competition and potential mergers as key external factors affecting the business, leading to decreased market share and employee performance. The report discusses why employees may resist change, particularly due to alterations in the work environment following a merger, which can negatively impact job satisfaction and productivity. To effectively manage change, the report recommends implementing the ADKAR model to create awareness, foster desire, develop knowledge, and encourage reinforcement among employees, thereby mitigating resistance and retaining skilled staff. The report concludes that by strategically addressing change management, Grace Realty can overcome current challenges and sustain its success.
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