This report examines the Graduate Challenge, focusing on the development of professional skills essential for success in a competitive business environment. It details various challenges, including the Apprentice, Presentation, and T-shirt challenges, highlighting the importance of communication, marketing, and innovation. The report analyzes the skills required to overcome these challenges and outlines an action plan for improvement, emphasizing the need for enhanced communication, innovation, and marketing abilities. It discusses how these skills contribute to confidence, productivity, and the ability to achieve goals. The conclusion underscores the significance of continuous skill development and adaptability in achieving professional success. The report also provides details on how to launch products in the market and how to attract customers.