University Marketing Graduate Employment Report: A Career Analysis

This report provides a comprehensive analysis of the marketing graduate employment landscape, aiming to identify the essential skills, knowledge, and experience required for recent graduates to enter the field. The report begins with an executive summary and table of contents, followed by an introduction that highlights the importance of marketing as a profession and the qualities sought after by employers. The discussion section explores the role of marketing professionals in attracting customers and determining pricing strategies. The analysis and application section focuses on the skills, knowledge, and future trends impacting the profession, including globalization, consumer behavior, social media, and digital technology. The report identifies various job titles within marketing and outlines the necessary skills, such as communication, data analysis, and client interaction. An evaluation section considers a job advertisement for a Sales, Quality, and Marketing Assistant, assessing its suitability for a marketing graduate. The report concludes by summarizing the key findings and emphasizing the promising future of marketing for graduates. References and appendices are included to support the analysis.

Running head: GRADUATE EMPLOYMENT REPORT ON MARKETING
GRADUATE EMPLOYMENT REPORT ON MARKETING
Name of the Student
Name of the University
Author Note

1GRADUATE EMPLOYMENT REPORT ON MARKETING
Executive Summary
This report identifies a particular profession of marketing and tries to demonstrate the
awareness of the knowledge, skills and experience required for a recent fresh graduate for
entering into the field and profession of marketing. The research report includes future trends
in the graduate requirement process, the different skills and knowledge required for this
profession of marketing. Both primary and secondary research are conducted for this report
study. One current job opening in this particular industry and its matching with the intended
employment report is included in the report.

2GRADUATE EMPLOYMENT REPORT ON MARKETING
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Analysis and Application...........................................................................................................3
General Trends impacting the profession..............................................................................4
Skills, Knowledge and experience required...........................................................................5
Evaluation..................................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8
Appendices...............................................................................................................................10
Appendix 1...........................................................................................................................10
Appendix 2...........................................................................................................................11

3GRADUATE EMPLOYMENT REPORT ON MARKETING
Introduction
In today’s world of globalization and modernization, lakhs of graduates are emerging
every year. The employment opportunities for these fresh graduates are also available in
different markets and different fields. Marketing as a profession has huge prospect for fresh
employable graduates largely. As a graduate, I would like to possess certain skills and
qualities, which are sought after by the employers. These include critical thinking and
problem solving abilities, sound reasoning and decision-making capabilities. In my opinion,
leadership, teamwork and professionalism are the main factors that are necessary for a
graduate looking for employment. I have used both the primary as well as the secondary
research that are required for drafting this report. My analysis is done based on the facts
gathered by me during the research and in evaluation, which are required to secure any future
job vacancy for the profession of marketing. In my report, I aim to identify the profession of
marketing as an emerging field and an area of graduate employment. I have researched the
knowledge, skills and future trends required to undertake the profession of marketing and
identify new possibilities for a fresh graduate to enter this field. I have found that there can be
interesting positions in the marketing profession so that future employment opportunities,
such as market research analyst, marketing director, marketing manager and business
development managerand even public relations specialist can be gained.
Discussion
The economy of the entire world is driven by commerce, and there can be no doubt
about this fact. The profession that provides the boost and drives the sales forward is
marketing. The role of marketing professionals lies in identifying the different strategies and
techniques, whichare being used to attract the customers and clients to the specific business.
The marketing professional determines the varied pricing based on the demand and supply of

4GRADUATE EMPLOYMENT REPORT ON MARKETING
products. Their role also lies in new product development and researching upon the market
trends.
Analysis and Application
Graduates always needs to be ready for their future prospects, and there are various
employment opportunities for their future. Marketing job descriptions focus on attracting
professionals who are familiar with a variety of marketing skills and knowledge. The analysis
for requirements of a particular graduate coming in the profession of marketing includes
various skills, knowledge about the profession as well as future trends necessary to be in this
profession.
General Trends impacting the profession
The employment opportunities in the profession of marketing is going to increase day
by day. The future of marketing as a profession is going to be critical in determining the
economy of different nations and economies of the world. With the rising impact of
globalization and new emerging trends in the field of marketing, the employment
opportunities also comes with various concerning issues and trends, which may have an
impact in the future as well (Morrison 2014). The criticaland increasing complexities in the
decision-making and purchasing behavior of the consumers are going to affect the process of
marketing in the future.
The different consumer categories like high end or low end are merging and the
marketing segmentation are getting complex each day. Various factors impugnact the
selection of varied consumer products, which consists of unbalanced emotions and rationale
of the consumers. Owing to the growth of social media and flexible and different types of
manufacturing units, the companies are learning day-by-day more customized product
designs. It must be admitted to the fact that, mobile marketing is becoming the order of the

5GRADUATE EMPLOYMENT REPORT ON MARKETING
day (Lamberton and Stephen 2016). The marketers though online marketing process, and
mobile communications data, are gaining access to different personal choices of the
customers, through the social media profile, which they access. Transparency is surely going
to be a huge factor, which is going to influence different businesses in the future as well.
There have been various instances where big organizations from Wells Fargo to Volkswagen,
which have failed to keep their transparencies in the businesses. Personalized data-driven
policies of marketing based on personal preferences of the consumers is going to play one of
the most important roles in the future (Gangeshwar 2013). The marketers are going to
influence the different personal habits and choices of the consumers available on the public
forum, through Facebook, Instagram, and the various social sites and online marketing
platforms. With the improvement in the field of digital technology, though Facebook likes
and clicks, many big data getsaccessed, managed and manipulated as well.However, along
with the various updated software and technology development as well, the marketing people
do more and more accurate measurements of the data, which are available on the public
forum. The marketing team will constantly evolve, and digital marketing teams will be the
future. The digital processes and technologies and the marketing plans constantly needs to be
integrated as a whole, for a better future.
Skills, Knowledge and experience required
The marketing professionals identify the different strategies and techniques which are
used to attract the consumers to a particular business. The profession of marketing comes
with variety of job titles and descriptions. These include social media marketing manager,
product manager, marketing manager and coordinator, market development manager, account
supervisor and the brand manager. The graduate seeking employment in the profession of
marketing must have an eye and knowledge about branding, instant and in-depth
understanding about the consumer behavior pattern, should also be able to analyze available

6GRADUATE EMPLOYMENT REPORT ON MARKETING
data for marketing and use them for developing different marketing strategies. The marketing
professionals always require handling and interacting clients from various and different
industries (Blyton and Morris 2017). Therefore, in order to make proper marketing dealings
with personality skills, patience, and organizational skills are very important. The reasoning
skills and reading and engaging with the different consumers plays vital role in the marketing
strategy of the company (Morrison 2013). The marketing roles and responsibilities of the
employees are very important to be well defined and teamwork always plays an important
process. So working properly in teams and coordinating various strategies of marketing with
the clients as well as customers is required. In today’s world of globalization and ever-
increasing presence of technological developments, many marketing entrepreneurs are also
present in the sphere who can work directly from home or on a freelance basis as well. The
marketing professional have to be proficient and skilled in the communication process,
through a range of different platforms and procedures. Knowledge about the business sector
and customer service skills are an essential part of the process. The necessary knowledge
about different media production methods, including visual, written or oral is very much
necessary (Mok and Neubauer, 2016).The graduate looking for employment opportunity in
the field of marketing, must also be efficient in different software knowledge, like online
reporting software like NedstatSitestat, QAD Marketing Automation software whichis a tool
of Customer Relationship Management. Other database software like Microsoft Access,
programs which are required in planning which include Oracle PeopleSoft and knowledge
about few graphics imagery software like Adobe Flash are required to be an able marketing
professional.There are different skills indeed required to be an able marketing professional,
the various skills and knowledge sets to be acquired include strong communication skills,
required in presentation and advanced speaking abilities (Clarke 2018). The marketers must
make decisions based on appropriate metrics and scaling of data based on several forums

7GRADUATE EMPLOYMENT REPORT ON MARKETING
available. The employees must have strong understanding of inbound marketing techniques;
convert the knowledge and communication into marketing strategies. There must be the
proper understanding of buyers’ needs and choices, and accordingly the marketing process is
required to be able to cope up with all the emerging trends for the future as well.
Evaluation
The job advertisement that I have considered for the graduate employment process is
that of a Sales, Quality and Marketing Assistant. Marketing fresher, as a graduate employee
requires having a good contact with many clients and administration as well (Oliver 2015).
So, the particular job of a Sales, Quality and Marketing Assistant, was offered to me for a
long established travel company, with the role of gaining wide scope of activities and
opportunities for future growth of my career as well. My job role will include liaison with
different clients, administration. The job will also provide me with an award winning training
opportunity, and the starting salary is quite well. Therefore, as a graduate searching for
employment, this opportunity as a Sales, Quality and Marketing Assistant, can help me in
different aspects of the profession of marketing and provide me with the guidance required
for me to learn different avenues of this profession. The job of marketing professional
includes low stress level, work-life balance is also maintained and there remains solid
prospects to improve and be promoted (Holmes 2013). The good amount of salary provided
also helps in keeping me happy, and enables the training prospect of the job. As a recent
graduate, I have been provided with the opportunity to be trained in various new methods and
ways. The job related to the organization in the field of travel will help me to become a
marketing graduate and be trained in this particular domain for a longer period.

8GRADUATE EMPLOYMENT REPORT ON MARKETING
Conclusion
It can be thus concluded that, the report stress on the fact that marketing as a
profession can have a great future aspect for any fresh graduate searching for employment.
The basic importance of the field of marketing is discussed. In the analysis and application
segment, the different future trends and factors affecting the profession of marketing are
studied in details. As a result, the primary and secondary research conducted for this are also
part of this report. The skills set required for this marketing profession like the speaking and
communication skills, the networking abilities, and the professional knowledge based
abilities are properly analyzed in this section. In the evaluation,the proper job requirement
details of the advertisement and why the job is particularly suitable for the employee, are
properly analyzed in this report. The necessary job requirements of this position in alignment
with the goals of the marketing profession, are perfectly blended in this role, which the
graduate employee if takes to the fullest opportunity, will ultimately boost his/her career
prospects.

9GRADUATE EMPLOYMENT REPORT ON MARKETING
References
Barker, B., 2014. Employability skills: Maintaining relevance in marketing education. The
Marketing Review, 14(1), pp.29-48.
Blyton, P. and Morris, J. eds., 2017. A Flexible Future?: Prospects for Employment and
Organization (Vol. 30). Walter de Gruyter GmbH & Co KG.
Bradley, J., 2013. Integrity in higher education marketing? A typology of misleading data-
based claims in the university prospectus. International Journal for Educational
Integrity, 9(2).
Clarke, M., 2018. Rethinking graduate employability: The role of capital, individual
attributes and context. Studies in Higher Education, 43(11), pp.1923-1937.
Gangeshwer, D.K., 2013. E-commerce or Internet Marketing: A business Review from Indian
context. International Journal of u-and e-Service, Science and Technology, 6(6), pp.187-194.
Gopaldas, A., 2015. Creating firm, customer, and societal value: Toward a theory of positive
marketing. Journal of Business Research, 68(12), pp.2446-2451.
Holmes, L., 2013. Competing perspectives on graduate employability: possession, position or
process?. Studies in higher education, 38(4), pp.538-554.
Lamberton, C. and Stephen, A.T., 2016. A thematic exploration of digital, social media, and
mobile marketing: Research evolution from 2000 to 2015 and an agenda for future
inquiry. Journal of Marketing, 80(6), pp.146-172.
Mok, K.H. and Neubauer, D., 2016. Higher education governance in crisis: a critical
reflection on the massification of higher education, graduate employment and social mobility.
Morrison, A.M., 2013. Marketing and managing tourism destinations. Routledge.

10GRADUATE EMPLOYMENT REPORT ON MARKETING
Morrison, A.R., 2014. ‘You have to be well spoken’: students’ views on employability within
the graduate labour market. Journal of Education and Work, 27(2), pp.179-198.
Oliver, B., 2015. Redefining graduate employability and work-integrated learning: Proposals
for effective higher education in disrupted economies. Journal of Teaching and Learning for
Graduate Employability, 6(1), p.56.

11GRADUATE EMPLOYMENT REPORT ON MARKETING
Appendices
Appendix 1
Interviewee Company Time
Manager
Branch Manager
Assistant Manager
Graduate Employee
Marketing professional and trainer
MNC of UK
MNC of Australia
Private Organization of UK
Private Organization of UK
MNC of UK
2 hours
2 hours
3 hours
2.5 hours
2.5 hours