LSST Sweatshirt Brand: Market Analysis and Profitability Project

This document outlines a comprehensive project plan for a sweatshirt brand, addressing various aspects of business development and marketing. The project begins with an introduction and SWOT analysis, focusing on current trends in the UK higher education sector, and then delves into the specifics of the sweatshirt brand. It includes a detailed analysis of the target market (men and women aged 18-40), a profit and loss statement, and a discussion of pricing and marketing strategies, particularly for an exhibition setting. The project also covers challenges faced, required skills like communication and marketing, and how these skills can be applied in a professional context. The project concludes with references to relevant academic sources.

Graduate
Challenge

Table of Contents
TASK 1 (Covered in PPT)...............................................................................................................1
TASK 2 (Covered in PPT)...............................................................................................................1
TASK 3 ...........................................................................................................................................1
Logo of brand on Sweatshirt........................................................................................................1
Potential target market of products .............................................................................................1
Profit and loss statement..............................................................................................................1
Question for T shirt exhibition that I have to write about:..........................................................3
TASK 4............................................................................................................................................4
Name of challenge.......................................................................................................................4
Skills............................................................................................................................................4
TASK 5 ...........................................................................................................................................5
What do you want to do with these skills?..................................................................................5
How you would apply on a job these skills.................................................................................5
REFERENCES................................................................................................................................6

TASK 1 (Covered in PPT)
Introduction
Current trends in UK higher education sector
SWOT analysis of LSST
Growth opportunities
Recommendation
New product or services of LSST
Marketing communication plan of products or service
Conclusion
TASK 2 (Covered in PPT)
Introduction
Current trends in supermarket sector
Tesco performed since October 2015
Current financial performance of Aldi and Lidl
SWOT analysis of Tesco
Recommendation on how Tesco can regain market share and improve profit performance
Conclusion
TASK 3
Logo of brand on Sweatshirt
Potential target market of products
It is important for an organisation to target their market while bringing something new
because through this they will able to known who products will offer (Tillapaugh and Catalano,
2019). For Sweatshirt target market is composed of both men and women of 18 to 40 years of
age with mid range incomes. In addition to this the target customers is very fashion forward as
well as trend conscious and residing with urban areas (Verma and et. al., 2018). They can shop
for themselves as well as for their children also because clothes are useful for everyone in
addition to this, customers for Sweatshirts are definitely sensitive towards having most updated
as well as fashionable clothing but on affordable prices.
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Profit and loss statement
Particulars Amount
(value in
terms of
pounds)
Sales revenue (25 units @ 20 pounds per unit) 500
Less: Variable cost-
Value T shirt mono print (7 units @ 3 pounds)
Value T shirt full colour (5 units @ 5 pounds)
T shirt mono print ( 3 units @ 5 pounds)
T shirt full colour print (4 units @ 7 pounds)
Hooded sweat shirt mono print (4 units @ 14 pounds)
Hooded sweatshirt colour print (2 units @ 16 pounds)
21
25
15
28
56
32
177
Contribution 323
Fixed cost 20
Profit 303
Analysis- On the basis of above calculated profit and loss account of this company, it can be find
out that they can gain profit of 303 pounds if they will sell 25 units. Company's budget was of
200 pounds including fixed and variable cost. Estimation of variable cost is of 180 pounds but it
occurred of 177 pounds. On the other hand value of fixed cost is of 20 pounds and contribution is
of 323 pounds. Hence, this is essential for above company to sell 25 units in accordance of
budget.
Number of unit in order to utilise budget of 200 pounds:
The above company has budget for cost that is of 200 pounds in which fixed costs are
estimated to occur 180 pounds (maximum) while fixed cost is of 20 pounds. Thus, it is important
to produce units of garments in accordance of this budget (Abrar and Mukminin, 2016). Herein,
below different range of units of cloths are categorised that is needed to be produce -
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Name of item Number of units
Value T shirt mono print 7
Value T shirt full colour 5
T shirt mono print 3
T shirt full colour print 4
Hooded sweat shirt mono print 4
Hooded sweatshirt colour print 2
Total 25 units
Question for T shirt exhibition that I have to write about:
Who is your target market and why?
My target market will be people of 18 to 40 years age as well as both men’s and women’s.
Reason behind targeting them is that youngsters are now a day’s follow trends as well as love to
do shopping. Along with this, sweatshirts are affordable at price for every type of people which
simply means that everyone can afford it.
Why this design?
This design of Sweatshirt is selected as it is most attractive as well as both girl’s and
boy’s can purchase it to wear. Now a day’s such type of sweatshirt are in trend and everyone can
wear it is easy manner and it will also suitable for those who want to wear same clothes.
What is your pricing strategy?
For sweatshirt penetration pricing will be followed by company which simply means that
price of product will ne not high with good quality products (Boysen, Daste and Northern, 2016).
Such strategies can help in attracting more and more people because everyone want high quality
offerings with low price.
How well did the team? How did you allocate the task? How did you communicate?
In exhibition team performed very well as allotted task performed by them in appropriate
manner. Along with this, they are serving customers within more effective manner and such
practice grabbing attention of more and more people. Moreover, communication is important
while placing stall in exhibition because without proper communication it become difficult to
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attract people and serve them in appropriate manner. Team of respective organisation is
communicating through verbal communication strategy as it will be more effective (DePauw,
2019).
What do you make of the competition?
For gaining competitive advantages I will conduct marketing in more effective manner
which helps me in attracting large number of customers from market area (King and Nibbelink,
2019). As in this sector level of competition is high because there are several organisations who
are offering same kind of products. Along with this, attractive packaging of sweatshirt will help
in attracting large number of customers from market areas.
What you do anything differently?
To look different from other organisation of same sector I will give attractive packaging
to sweatshirt. So that, it can easily grab attention to people within effective manner because
attractive packaging is the most suitable way of looking different by this anyone can get attract in
easy manner. Along with this, I will use visual tools as promotional technique because it is
simple and attractive way of conducting marketing practices within business environment.
TASK 4
Name of challenge
There are several challenges which company face while coming up with something
attractive in market area as business environment is dynamic in nature and several modification
take place within it which require to handle in proper manner (DePauw, 2019). So that, their
negative impact will minimise and positive can be grabbed in appropriate way. In addition to
this, finance related challenges also faced by company because small scale organisations don’t
have much funds when they are coming in market with new product (Singh, 2019).
After going through these challenges it has been learn that for an organisation it is essential
to analyse business environment in effective manner and then have to start conducting business
activities because it may have negative as well as positive impact on working of an organisation.
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Skills
There are several skills required while launching sweatshirt within market area such as
communication skill because without taking to customers and conducting promotion it is not
easy to attract large number of customers from market area (McDonald and Grau, 2019). Along
with this, marketing skills are also essential and will play important role in attracting large
number of customers as well as also assist in increasing sales and generating profitability at wide
level. These are the skills which required for conducting marketing activities within more
effective manner as well as also play important role in attracting large number of customers from
market area (Custódio, Ferreira and Matos, 2019).
TASK 5
What do you want to do with these skills?
Communication skills is more essential as it will help in sharing information in more
effective manner as well as also help in attracting large number of peoples from market area (van
der Vleuten,van den Eertwegh and Giroldi, 2019). Along with this, marketing skills will help me
in getting better job in that area as well as also assist in taking better opportunities in future.
How you would apply on a job these skills
With the assistance of marketing and communication skills I can apply for job as an
marketing manager of any related area of marketing. Because these two skills will assist me in
getting my work done within more effective manner as well as also help in gaining more better
future opportunities within business environment.
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REFERENCES
Books and Journals
Tillapaugh, D. and Catalano, D. C. J., 2019. Structural challenges affecting the experiences of
public university LGBT services graduate assistants. Journal of Diversity in Higher
Education, 12(2), p.126.
Boysen, P. G., Daste, L. and Northern, T., 2016. Multigenerational challenges and the future of
graduate medical education. Ochsner Journal, 16(1), pp.101-107.
Singh, M. K. M., 2019. International graduate students’ academic writing practices in Malaysia:
Challenges and solutions. Journal of International Students, 2015 Vol. 5 (1), 5(1),
pp.12-22.
Hofler, L. and Thomas, K., 2016. Transition of new graduate nurses to the workforce challenges
and solutions in the changing health care environment. North Carolina medical
journal, 77(2), pp.133-136.
Mok, K. H. and Jiang, J., 2017. Massification of higher education: Challenges for admissions and
graduate employment in China. In Managing international connectivity, diversity of
learning and changing labour markets (pp. 219-243). Springer, Singapore.
Duckworth, O. W. and et. al., 2017. Revisiting Graduate Student Training to Address
Agricultural and Environmental Societal Challenges. Agricultural & Environmental
Letters, 2(1).
Burgess, J., Cameron, R., Dhakal, S. and Brown, K., 2017. Introduction: Applicant work-
readiness and graduate employability challenges in the Asia Pacific. In Transitions from
Education to Work (pp. 3-15). Routledge.
Verma, P., and et. al., 2018. Graduate work-readiness challenges in the Asia-Pacific region and
the role of HRM. Equality, Diversity and Inclusion: An International Journal, 37(2),
pp.121-137.
Abrar, M. and Mukminin, A., 2016. International graduate classroom discussion engagement,
challenges, and solving-strategies. Asia-Pacific Collaborative education Journal, 12(1),
pp.5-19.
McDonald, J. E. and Grau, P. P., 2019. Challenges and growth through bereavement during
graduate training. Journal of Psychotherapy Integration, 29(2), p.164.
DePauw, K.P., 2019. Evolving Landscape of Global Higher Education: Challenges and
Opportunities from a Graduate Education Perspective. In Major Challenges Facing
Higher Education in the Arab World: Quality Assurance and Relevance (pp. 125-132).
Springer, Cham.
King, E. G. and Nibbelink, N., 2019. Challenges of Boundary Crossing in Graduate Training for
Coupled Human-Natural Systems Research. In Collaboration Across Boundaries for
Social-Ecological Systems Science (pp. 227-264). Palgrave Macmillan, Cham.
Custódio, C., Ferreira, M. A. and Matos, P., 2019. Do general managerial skills spur
innovation?. Management Science. 65(2), pp.459-476.
van der Vleuten, C., van den Eertwegh, V. and Giroldi, E., 2019. Assessment of communication
skills. Patient Education and Counseling. 102(11), pp.2110-2113.
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