MG410 Career Research Report: Graduate Skills in Travel and Tourism

This report, prepared for the MG410 Career Viewpoint module, presents a comprehensive analysis of the travel and tourism industry, focusing on the skills, knowledge, and experience required for a recent graduate to succeed as a travel advisor. The report begins with an introduction outlining the importance of career planning and the rationale for choosing the travel and tourism sector. The main body of the report includes an in-depth analysis and application section, incorporating both secondary research from industry reports and academic journals, and primary research gathered through an interview with a travel advisor at XYZ Ltd. The secondary research covers industry trends such as the impact of COVID-19, technological advancements, and changing consumer behaviors. The primary research provides insights into the role of a travel advisor, current market positions, and the benefits of the role. The report evaluates the findings, reflecting on the graduate's personal skills and career aspirations. The report concludes by summarizing key findings and emphasizes the importance of career research in achieving professional goals. Appendices include a curriculum vitae and a job description for a travel and tourism advisor.

Report to demonstrate an
awareness of knowledge, skills
and experience required by a
recent graduate

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
ANALYSIS & APPLICATION......................................................................................................1
Secondary research.................................................................................................................2
Primary research.....................................................................................................................3
Evaluation...............................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
APPENDICES.................................................................................................................................7

INTRODUCTION
Career viewpoint assist an individual to follow a specified pathway through which higher
and better success is achieved over a future period of time. In this it is essential that an individual
is having clear analysis and evaluation about all the different areas as per interest and after a
perfect analysis certain occupation will get persuade (Bakker, 2018). The report below provides
adequate guidance that supports an individual to process its career in a specified industry so that
personal and professional development is achieved. As a graduate, it is essential for me to select
specific area within which I have process my career and for this I have chosen “Travel and
Tourism” industry as it process rapid change and offer higher opportunities to explore various
locations that rendered the future. For this adequate investigation is addressed with support of
both primary and secondary research.
MAIN BODY
ANALYSIS & APPLICATION
The “Travel and tourism” is an industry that has induces vital success as in terms of
managing of economy and brings higher benefits to host destinations. It involve various
conglomerate that is exist in wider scale and consist of various services such as travelling,
accommodation, transportation, holiday experience, sight viewing, camping and many other
services as well. It has direct impact over goods and services as it facilitate immense pleasure, a
leisure activity that is away from home environment (The value of tourism in England, 2019). A
travel is basically an act of moving from differed locations through which short and long term
travel is overseas in terms of travelling. There is a different factor that caters the need and desire
as by travelling from one part to another part of world. It is a fastest growing business and offer
diverse range of services to its customers and makes contribution to about 80% in economy and
generates revenue of about £106 billion in a year (Griffin and Raj, 2018). In this employment
opportunities also get developed and induce long term growth in career as well. It is due to that
industry works to fulfil and satisfy the need and demand of customers and visitors. As a travel
advisor in this industry the major purpose is offer a best advice to visitors as about to visit as per
suitability or different location within the package. It is quite typical to precede a life in this field
as for this it is required that individual must have huge interest and knowledge that helps to
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achieve more growth. In this detailed information is collected in the form of primary as well as
secondary research and it is as briefly explained below as:
Secondary research
In this information and required data is collected from the already published facts and
figures as in form of financial reports, agency and government statistics (Guo, Wang and Wang,
2019). It is a research that is used to gathered and collect appropriate information about travel
and tourism. In this information is collected with the support of websites, books, articles,
findings, census, survey, journals and many other sources as well.
General trends that has impact over chosen profession
The travel advisor, individual has a sustained set of information about the different set of
travel and tourism so that required information and advice is offered to the visitors. It brings a
feeling of satisfaction and along with this market demand and need is bifurcated as per according
to varied information. In addition as a travel advisor different roles and responsibilities are
considerate such as knowledge of market acceptance, culture and current condition of each
locations. The recent trends and its knowledge are matters the most and in this due to the trend of
COVID it is essential that consumer actions and their response is increases on the basis of
coronary pandemic. The behaviour of customer is changes in which it is necessary that safety
and hygiene within airlines, hotels, restaurants, cruises, bars and at other places also be
managed. The leisure activities are emphasised as COVID force to adopt some restriction thus
potential package is developed that is appealed on the basis of demographic (Hirschi, 2018). The
contactless payment is increases and for this technological advancement has been used as it
reduces the friction and emphasis the speed on check-in and check-out. The need of healthy and
organic food and beverages is induces in terms of sustainable services in virtual reality is
promoted to experience better journey.
The Skills / knowledge and experience required
In a travel and tourism industry various skills and knowledge is required by which
balanced level of surety is processed so that desirable outcome is developed with perfection of
within stipulated period of time. As a tourism advisor several skills are required and it is as
explained below as:
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Skills
Communication: In this individual is able to transfer its feeling and understand other
belief in effective manner so that better level of understanding is developed.
Technical skills: As everything is processed in support of technicalities thus as a travel
advisor in which transaction and information is progressed through technological parameters
(Holloway and Humphreys, 2019).
Multi tasking: Travel advisor not only advice the tourist but also helps to finalise tour
journey thus it is required that as a advisor one has a knowledge about accommodation services,
transportation facilities, camping and many others as well.
Persuasion: In this ability to learn the behaviour of customers is analysed that has direct
influence toward the purchasing power of customers.
Conflict management: In this suitable level of skills is acknowledged so that rate of
complexity is reduced that helps to make strong and long term connection with customers.
Knowledge and experience area
Tourism: As a travel advisor individual has a accurate knowledge about various locations
and its packages that is perfectly matched up with the customers suitability and preferences.
Accounting & Finance: It is a experiences practices in which advisor has design and
develop adequate budgeting as by including relative statistics and data that induce higher level of
clarity (Ozdemir, Ar and Erol, 2019).
Primary research
It is usually a research that is conducted by collecting and gathering fresh knowledge as
by making suitable interpretation. To manage the skills and knowledge a travel advisor has
conduct a interview that assist to make respective judgment so that productive outcome and
changes is achieved with perfection.
Name of contact Mr. ABC
Company XYZ Ltd.
Job tittle Travel Advisor
Date of contact 20/11/20
How did you contact
them
I attend a seminar that is conducted within my University and from
their I get to know about XYZ Ltd company and met with travel agent
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of company.
Question asked 1) What are the trends of travel and tourism organization that affects
organization?
2) What are the current position of company at marketplace?
3) What are the benefits that is achieved through travel advisor?
Summary of response In this I have learn about the various trends that is changes and affected
merely due to the condition of COVID. As the technology has been
changes that induced both positive and negative impact over business.
It is an industry that provides higher growth and benefits to individual
as about to explore new places.
Evaluation
After the completion of my graduation I have to select a career and within this attain
personal and professional development. In this I have worked over to enhance my skills set and
knowledge as it assists to make longer benefits as in terms of competency. I have also completed
by management of business administration in marketing and finance thus I am looking forward
to process my career in specific direction (Ramnani, Sengupta and Debnath, 2018). Thus I have
selected a career as a “Travel advisor” as I have always an interest to explore world and special
locations that is suitable for travelling and enjoying. For this I have worked to enhance
interpersonal skills by which I am able to get connect with more of customers and represent
better package by understanding the need and demand of visitors. I am also being aware about
emerging trends that is changes and varied as per the situation and varied conditions. In addition
I have worked on to enhance persuasive and communication skills of mine by which ability of
mine to make effectual relationship is developed and I am also able to get a job in recognised
company. I also get enrich my future while pursuing my career in specific field and also develop
my career as in terms of professionalism as well.
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CONCLUSION
It has been concluded from the above report that career research insists an individual to
process its future successfully towards a specific career. It is also be required that career planning
is progressed by analysing overall facts and figure under which accomplishment of standardised
goals and objectives become easy and clear. Thus both primary and secondary research is
conducted that assist to developed more transparency and suitable information about emerging
trends and changes in travel and tourism. Moreover, it is considerate that various trends such as
COVID, Brexit, globalisation, artificial intelligence, online registration and booking etc. are
upcoming trends.
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REFERENCES
Books and Journals
Bakker, A., 2018. Design research in education: A practical guide for early career researchers.
Routledge.
Griffin, K. and Raj, R., 2018. The importance of religious tourism and pilgrimage: Reflecting on
definitions, motives and data. The international journal of religious tourism and
pilgrimage, 5(3), pp.2-9.
Guo, W., Wang, L. and Wang, N., 2019. Research on the impact of career management fit on
career success. Asia Pacific Journal of Human Resources.
Hirschi, A., 2018. The fourth industrial revolution: Issues and implications for career research
and practice. The Career Development Quarterly, 66(3), pp.192-204.
Holloway, J.C. and Humphreys, C., 2019. The business of tourism. SAGE Publications Limited.
Ozdemir, A.I., Ar, I.M. and Erol, I., 2019. Assessment of blockchain applications in travel and
tourism industry. Quality & Quantity, pp.1-15.
Ramnani, R.R., Sengupta, S. and Debnath, P., 2018, November. Intelligent Travel Advisor: A
Goal Oriented Virtual agent with Task Modeling, Planning and User Personalization.
In Proceedings of the 18th International Conference on Intelligent Virtual Agents (pp.
341-342).
ONLINE
The value of tourism in England. 2019. [Online]. Available Through:
<https://www.visitbritain.org/value-tourism-england>.
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APPENDICES
CURRICULUM VITAE
Curriculum Vitae
Name: Milto Christina
Address: AAA Street, BBB City, UK
Phone No.: 012-22-33-433
Career Aim: To get work within an organisation at where I have enhance my skills and
make perfect utilisation of my capabilities
Educational Qualification:
 BBA
 MBA
Declaration: Hereby, I declared that all the above information is genuine and reflect overall
skills, knowledge and experience of mine.
Date: 20th November, 2020
Place: ABC City
JOB DESCRIPTION
Job Description
Organisation Name: XYZ Ltd.
Post: Travel and Tourism advisor
Roles and Responsibilities
 Endorsement and advertising of selling in marketplace.
 Better interaction with visitors to maintain transparency.
 Management of investigation and queries of regulars to accomplish their anticipation.
 Deal of holiday, business and tour packages.
 Preservation of budgetary as well as financial records.
 Ensure the accomplishment of wants of visitors to maintain long term relation.
Required Qualification
 Must have a Graduate degree as of known university
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 MBA in marketing and finance
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