Due Diligence Memo: Grand DoubleTree Hotel, Miami - Investment

This due diligence memo provides an analysis of the Grand DoubleTree Hotel, a hotel and condominium located in Miami, Florida. It details the property's structure, including its square footage, number of floors, architectural style, and landmark status. The memo also describes the hotel's operating arrangement, number of guestrooms and suites, food and beverage outlets, meeting and function rooms, and other amenities. Further analysis includes an explanation of demand drivers, nearby attractions, and relevant points of interest. The report summarizes the merits of the property, highlighting its prime location and recent renovations, while also addressing risks, challenges, drawbacks, and competitive properties, such as brand consistency and potential natural disasters. It concludes with references to support the information presented. Desklib provides students with access to a variety of resources, including past papers and solved assignments.

Running head: DUE DILIGENCE MEMO
Due Diligence Memo
Name of the Student:
Name of the University:
Author Note:

Introduction
The Grand Double Tree is situated at 1717 North Bayshore Drive, in Miami, Florida,
US. The hotel was built in the year 1986, United States. The hotel lies within the district of
Omni. The Grand double tree is a Hotel as well as Condominium. Hotel rooms are situated on 3
to 9 floors and Condominium is located at 10 to 42 floors, it is 830 in number. The hotel has 152
room that was renovated in the year 2004. The building of double tree provide a full service such
as it had grocery store, clothing store, gift shope, pet store, jewelry store,
Layout of the hotel:
Flag or Entity Private
Year Built 1986
Total Square footage/ meters 3500,000
Floors 42
Architecture Atlanta architectural firms of Toombs,
Amisano and Wells.
Architectural Style Modernism
Landmark Status NO
Condominium & Other Facilities 830 units
Guestrooms 152
Fitness Centre YES
Building Status & type Completed & skyscraper

Food & Beverage
Double Tree provide a mouthwatering breakfast to start the day. The place is surrounded by
decorating with stars and lights of the Great White Way in Gingers Double Tree. 24 hour room
dining is also available. Menus at the eating place of Double Tree change to replicate the season
and provides offers on various all over the whole week. The bar is located in the main lobby.
There various types of mock tails and cocktails with a light suppertime.
Food and Beverage Outlets
Facilities Meal Served Seating Capacity
Primo`s Kitchen Bar Bar/ Snacks 120
81/2 Caffe & Bottega Snacks and Coffee 100
Le Faubourg Deli Snacks, deserts, coffee 120
Casablanca on the Bay Breakfast, Lunch and Dinner 300
Los Gauchitos Steakhouse Breakfast, Lunch and Dinner 240
Room Service 24/7 -
Meeting and Function Room
The hotel has 8481 square feet of contemporary meeting including event space. They
provide exceptional facilities and modified service would accommodate team of 200 public. The
hotel rooms has several innovative venues and that has a pre- function space. The event is space
is located at fifth and sixth floor. The conference space and is of 2200 square foot that is also
suitable for small conferences. They have updated with state of the art communication with WIFI

access. There is a separate team which has experience to plan your event say may it be from
accommodation of guests, stage set-up, to venue set up.
Meeting& Function Space
Name Square Feet
Grand room A and B 3450
Key Biscayne 1050
Grand Room Terrace 2200
Key West 1050
Key Largo 725
Key West and Key Biscayne 2100
Total Space 10575
Other Amenities
Huge private functions, wedding events, can be planned. The restaurant offers seafood’s
and varieties of foods. The place claims a full service bar. It has a huge capacity to accommodate
a large number of people. The hotel provide their customers a complimentary breakfast, local
custodian service as well as apartment cosmetic product. The property covers 700 meter of
straight reachable isolated seashore facade, with a secluded berth and 10 boat jetties, permitting
invitee to reach by boat or grimy. At beach, there are sailboats, paddleboard on which one can
stand and kayaks for invitees use. There is space for outdoor games such as lawn tennis,
basketball and football. Different sections have been made for health fitness such as yoga, gym,
spa, massage and many more.

Transport Overview
Invitees with intense means might travel straight to the land mass through reserved plane,
isolated yacht via Fort Lauderdale-Hollywood International Airport (FLL), and the Ft.
Lauderdale Seaport at Port Everglades. At the second avenue follow the first traffic light and
taking a left turn at Biscayne Blvd. on street number 15th after moving ahead towards one block
on left Bayshore Drive will be there. Reaching the sky walk on the right side the property is
situated.
Profile of Target Guests Patrons for All Property Components
On the one indicator, the hotel deliver an ease archetypal Miami vibe - for maximum
lodgings twitch at 1000 square feet and partake the choice of swimming pool, town or marine
sights. Invitee lodgings are heightened with indulgent shade palettes, native copses and accepted
textiles disheveled with exceptional foundations, such as a terrarium in every component. Most
lodgings come with fitted out terraces so invitees can aroma the zephyrs and prodigy at the
sights. On the other indicator, due to the boundless locality, the hotel is close adequate to
spending and entertainment region but not too nearby to retain the tranquility of steamy waft.
Those two charm plan the big viewpoint of the hotel request motorist- for young cohort who are
in their nighttime 20 to initial 40 twosomes or groups elect south coast as their terminus for
holiday, not lone absconding from everyday monotonous weighty effort but also have accidental
to include into the entertainment and relief the inner monster.(Torres & Kline, 2013). Hotel the
aforementioned also afford gable swimming pool with a bar and grate helmed by supervisory
sous-chef Fernando Cruz dishes up Mediterranean bravura gastronomy. The adjacent sights of
the shore and town are as spectacular as ever. Not uniform, allusion they devour additional three
pools that allow the sponsor to have dissimilar swimming familiarity throughout their holiday.

They will no uncertainty magnet inhabitants and hotel invitees identical, delightfully saturated it
all up. Due to the bulk of the standing construction, the hotel essence on invitee looking for
holiday but also take benefit of the ability to lodge occasion and commercial prerequisite. The
hotel offer conference rooms together with ballrooms and separate meeting rooms swarm a
commercial congregation of any gauge, from minor cluster conference, alignment, creation
entrance, to marriage ritual.
Explanation of the Merits of the Property
The most appreciated of this property is around the site. Killer site on 100 feet of South
Beach, which is the most recent and leading prime of holiday. Within ambulatory detachment of
the town’s national sizzling spots. Swim sun and renew on feet of unpolluted white sand shore
beside the Atlantic Ocean. The Beach bids a comprehensive services tariff, from auspices to
chaise drawing room, with beach interval supervise for food and drinks. Regarding imprinting
and advertising, previously The Perry, South Shore and the Gansevoort Miami Shore before that,
this property completed a $35 million renovation in March 2004. According to recent
companions, if they hang around at the hotel during its preceding possession, they probably will
not identify it now. Years of tough work facelift do remunerated off. ( Margalit, 2014).
Preliminary with the in promotion-ceilinged, sun-filled atrium, it is suitably lavish with lush
white, painting chesterfields and repurposed woody pronunciation fixtures. Likewise in the
atrium, a communicating colonnade by Wynnewood-grounded, terrarium-as-art yard Plant the
Future. Their unique terrariums are presented in every invitee apartment, broadening the hotel’s
eco artistic of “conveying the outside in.” The perception is sole which brand the hotel opinion
out from other contributors. (Charles, 2017).

Summary of Risks, Challenges, Drawbacks and Competitive Properties
Brand constancy is one of the trial of one hotel cluster. One hotel south coast is the first
uncluttered and approaching up with one hotel central country park and one hotel Brooklyn
Bridge. One hotel south coast is somewhat efficacious to physique up a variety image, which is
maintainable, white eroded wood, surfaced unbiased hue linen and equipped with green
rudiments. Meanwhile, resonant the perception to the popular high end Manhattan and hipster
Brooklyn is certainly a catastrophe. Talking round the fascia of the one hotel central park, which
is syndicate of green wall and workshop flair mullion space, look so remaining from the national
in an immoral way. The tragedy from external in to the hotel atrium and invitee room. Water-
logged with domesticated wood and powder covered gloomy iron ubiquitously make the hotel
advent too jagged and economy, in directive to just keep the steadiness of the variety image.
Double Tree did do a inordinate labelling job, but the sturdy thought is like a double-sided blade
somehow limit the position assortment of the hotel which might not fit ubiquitously everywhere
world particularly municipal city like Miami. Ordinary disaster is alternative anxious. Gale
season legitimately runs since Oct 1 through November 30, though tempests can mature beyond
person’s dates. The most expected while for Miami to be hit is throughout the crowning of the
Cape Verde period that is mid of August complete the end of September. However, cyclones are
rare in the area, one hit in the year 1925 and once more in 1997. Hotel tenancy proportion is
continuously changing owing to the climate that is utmost of period erratic and uncontrollable.
(Charles, 2017).

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