Revenue Maximization Strategies for Grand Hyatt Singapore Hotel

This report provides a comprehensive analysis of the Grand Hyatt Singapore Hotel's revenue management strategies. It begins with an introduction to the tourism sector in Singapore and the hotel's role, followed by a detailed overview of the hotel's facilities and services. The report identifies target market segments, recommends suitable distribution channels, and analyzes the hotel's direct competitors, including the Ritz Carlton, Accor Hotels, and Hilton Hotels. It evaluates how the Grand Hyatt can enhance its competitiveness through improved customer relationship management, service offerings, and online presence. The report also examines the hotel's potential for event-based revenue generation, offering recommendations for event planning and promotion. Finally, it concludes with strategic recommendations, emphasizing the importance of enhanced online services, customer feedback mechanisms, and employee training to maximize revenue and customer satisfaction. The report uses various sources to support the analysis, including academic journals and industry publications.

Running head: HOSPITALITY REVENUE MANAGEMENT
HOSPITALITY REVENUE MANAGEMENT
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Introduction
Tourism sector in Singapore contributes 4% to the entire gross domestic product of
Singapore. It plays an essential role in building the status of Singapore as a vibrant global city.
Tourism in Singapore is a magnet for the capital its business and the talent of the country.
Tourism in Singapore enables the local residents to enhance the quality and diversity of the
leisure activities which helps to create an environment that can be called as a home. Tourism
remains to be an important economic pillar with the use of long term strategic planning, igniting
innovation and forging partnerships. It ensures excellence in the tourism sector. The purpose of
this assignment is to provide a brief introduction to the selected hotel ‘Grand Hyatt hotel’ and the
facilities provided by the company. It recommends the market segment and the distribution
channels. It also identifies the direct competitors and analyzes the ways in which the hotel can
compete with them. Further, it concludes and recommends the ways in which the hotel can
maximize the revenue.
1. Hotel facilities
Grand Hyatt Singapore Hotel is 5-star luxury hotel and accommodation which is a modern
part of Singapore. The hotel was opened in the year 1971 which offers to the tourists and the
guests around 677 rooms. The hotel offer facilities such as paid parking, non smoking room,
rooms and other facilities for the disabled, lift, safe deposit box, current exchange, Wi-Fi
facilities. It offers to its customers with 24 hour reception and service with luggage storage and
wheelchair access. It also offers currency exchange for the foreign tours and travelers. Grand
Hyatt Singapore Hotel offers additional services such as free shuttle bus service, other dry

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cleaning facilities along with shoe shinning facilities. The rooms offered by the Grand Hyatt
Singapore Hotel have an individual climate control, a direct dial telephone and storage. The view
of the courtyard is available from every room that is provided to the guests and the tourists. The
ensuit of every room includes a micro oven, kitchenware and also a dishwasher for the comfort
of the tourists and the guests.
The Grand Hyatt Singapore Hotel offers variety of room for the suitability of various types of
hotel guests and tourists. The variety of rooms include Club Room, Club King room, Grand
Delax Room, Club deluxe Twin room, King room and other types of rooms.
Grand Hyatt Singapore Hotel offers restaurants facilities as well. It also offers wide selection
of local dishes served in Oasis restaurant. It also offers a coffee bar which invites the tourists and
the guests to relax with the range of refreshing beverages. There is also an option for High
Society and East Teochew restaurants which is also situated within the venue of the hotel. The
Grand Hyatt Singapore Hotel also features a plunge pool, night club, a swimming pool and also a
sun terrace for the guests to enjoy. Moreover, the hotel offers gym and fitness centre facilities for
the sport enthusiasts.
2. Market segments and distribution
Geographic segmentation
Being a group oriented business expertise and its worldwide reputation for the
conventional hotels, Grand Hyatt Singapore Hotel is recommended to target the primary and the
secondary cities all around the globe, it can target the central business regions of Singapore and
the entertainment district. Being the luxury hotel and its moderate rates of the rooms therefore it

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can be positioned in the intercontinental Singapore. Singapore is a small country but is wealthy
with open and trade driven economy. Therefore, targeting these areas will enable the business to
get more tourists and guests, along with that the company providing its services beyond the
boundaries of Singapore will help to increase the revenue of the hotel and its profitability.
Sources of Business
Hotel websites: It is recommended that Grand Hyatt Singapore Hotel use individual websites as
it is one of the most easiest and popular source. Detailed description adding the features
enhancing it with lucrative looks can enable the business organization to increase the customers
and thereby the revenue of the hotel.
Associations: there are various associations including Automobile Association, hotel
federations, free mansions and others. The stated associations need to be arranged with business
meetings, conventions and conferences throughout need o the year. The business associations
would have the business to gain volume business.
Corporate houses: It is also a good business source of business for the hotel and accommodation
business. They deal with the clients and arrange various training programs and meeting for the
business organization. This is recommended and preferred for the reliability of the business.
Distributing channels
It is recommended that Grand Hyatt Singapore Hotel uses its own website to reach to the
target audience. It considered being the most effective online booking channel for the hotel. It is
recommended that the hotel increase its web traffic by attracting guests and visitors. It can use
OTAs to its advantage; it charges a commission but is also secure for the guest and the visitors to
make their booking. Through the use of OTAs the hotel can reach to its customers. The third

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party costs might influence the amount of revenue hotels. Another distribution channel that can
be used by Grand Hyatt Singapore Hotel is travel agencies, through which they can reach to its
target customers.
3. Direct competitors of Grand Hyatt Singapore Hotel
The direct competitors of Grand Hyatt Singapore Hotel include Ritz Carltoon, Accor hotels
and Hilton hotels. ThRitz Carlton is one of the top competitors of Grand Hyatt Singapore Hotel.
Ritz Carlton is a five star hotel which offers additional facilities along with beautiful
accommodations which provides a panoramic city view to its guests and visitors. It is also a
luxury hotel with 5star amenities, it offers spa with signature treatments. Thus it takes away
much of the customers from the Grand Hyatt Singapore Hotel. Moreover it offers all day
international dinning, indoor and outdoor venues with catering services. This hotel is known for
its club lounge with Singapore views. Accor hotels are also quiet famous in the country and it is
also one of the top competitor with which the company faces competition. It offers exceptional
service to its customers. It offers spacious, contemporary in design and adaptable rooms for its
visitors and guests. The company’s food exchange includes various types of international
cuisines with live cooking stations. Grand Hyatt Singapore Hotel also faces stiff competition
with Hilton hotels, it conducts business, keeping up the fitness routines. It offers various services
needed by the visitors and the tourists; it offers amenities that are most expected by the people. It
offers various services like laundry and valet services, digital key, and clothing store, beauty
salon, bar area, elevators and other services that are not yet offered by Grand Hyatt Singapore
Hotel.

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To overcome its competitors, Grand Hyatt Singapore Hotel needs to be endorsed by
professional reviewers. The company can stand out with its excellent restaurants present in the
venue. It can focus on the conventional market which they tourists can enjoy as it is situated in
the nearby shopping centers and opportunity for the gests and the tourists. Grand Hyatt
Singapore Hotel can enhance their customer relationship management to maintain its
competitions. It can offer and enhance its facilities to the visitors and guests. It can increase its
customer value, the customers prefer value over the money spend by them. As mentioned above,
it can enhance its customer service and achieve its operation excellence. It can offer free
breakfast and lunch to its customers to enhance the customer service. The hotel can take efforts
to penetrate the market, intensify its distribution channels, and build awareness among the mass
market and among the early adopters. The cost containment strategies and the operational
enhancement initiates are critical for the business organization. It can focus on its short term and
long term solutions including inventory control, revenue management, and improved service
standards for its profit maximization initiatives.

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4. Calendar of events
Grand Hyatt Singapore Hotel can offer dramatically designed and flexible
event venues for the next two to three years. It can offer dynamic video mapping
capabilities, show kitchens and integrated loft kitchens. Grand Hyatt Singapore
Hotel can target the advanced visual functionality along with that it can keep its
focus on various food centered events which contain high quality ingredients and
feature ingredients that are sustainably sourced. The event planners can be given
personal preference which offers convince to them. The company can allow the
guests and the visitors to choose their main course during the event. The
restaurants in the Grand Hyatt Singapore Hotel offer various cuisines like Indian,
Chinese, Western and other menus. This can complement the various types of
events and the meetings. It can offer halal certified banquet kitchen that enables
banquet catering for various types of guests with diversified culture. Grand Hyatt
Singapore Hotel can organize various events and packages that offer the event
planners opportunity for various discounts and save 5% on the total costs. Other
event include various other events like associations conventions, exhibitions and
other trade conferences in order to secure more business.

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Recommendation
Based on the above analysis, it has been identified that Grand Hyatt Singapore Hotel
faces stiff competition in the market; therefore it is recommended that the company enhance its
service offerings and increase the variety of services that are offered to the company. The Grand
Hyatt Singapore Hotel needs to increase its online services to increase the customer base, the
target customer’s needs to be informed effectively about the types of services in an attractive
manner. The hotel needs o provides facilities to its customers such as online booking facilities,
online care hire services which can be availed by the customers. This facilities and services if
offered to the customers can improve the quality of customer service. It can invite customer
suggestions and attend to the customer complaints, so as to achieve increased customer
satisfaction. This will enable the company to ensure effective customer care; they must be highly
focused on. The management is recommended to adopt a policy which helps the employees and
workers that the customers are valuable assets. Moreover, the company needs to build an
effective communication channels which is ideal for every business organization.
Conclusion
Therefore, from the above analysis it can be concluded that the Grand Hyatt Singapore
Hotel offers variety of hotel amenities and facilities to the customers, the report has analyzed the
services offered to its customers. The report has introduced to the accommodation, facilities and
the ancillary facilities to complement the facilities provided by the hotels. The report has
identified the market segments and the distribution channels that can be used by the hotel. It has
identified the direct competitors’ of the hotels and the ways in which it can compete with them. It
has analyzed the calendar of events that it can target to secure its business.

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