Strategic Planning Techniques and Analysis for Grand Plaza Hotel

This report provides a strategic analysis of the Grand Plaza Serviced Apartment Hotel, outlining its vision, mission, objectives, and core competencies. It delves into strategic planning techniques, including internal and external appraisals, PEST analysis, and the SPADE approach, to identify potential opportunities and threats. The report also discusses the product life cycle and its relevance to the hotel's strategic planning. It aims to provide insights into how the hotel can develop and implement effective strategies to achieve its goals and maintain a competitive edge in the hospitality industry. Desklib provides students access to similar solved assignments and resources for academic support.

TASK 1

1.1 Strategic context and terminology
The grand plaza serviced apartment hotel have a vision to work for their customers and provide them better
service. Apart of the hotel have some objectives which they want to achieve by serving the better service to
their customers. Some core competencies are also there.
 Vision
 Mission
 Goals
 Objectives
 Core Competencies

1.2 Strategic Planning and Relative issues
Plan of the strategies which are helpful to operate a successful hospitality
organization, can be made by evaluate the visitors that are visiting in the London.
There strategic analysis of Grand Plaza Serviced Apartment Hotel is done with
some internal factors that is controlled by the organization.
1. Internal Appraisal : These are the factors which can be controlled:
 Weaknesses-
 Strengths

2. External Appraisal : These are the factors which cannot be controlled by the hotel.
 Opportunities
 Threats
There are platforms which can reflect the strategy related issues. As the PEST
analysis is the better way to know about the issues regarding the strategic
planning.
 Technological issues
 Social issues-
 Political and economical issues
Cont…

1.3 Strategic Planning Techniques
In order to know about the techniques which are used to make the
strategic planning for the Grand Plaza Services Apartment Hotel, the
SPADE is an approach that is so useful.
 Start
 Purpose
 Analyze
 Decisions
 Execute

Cont…
Product Life Cycle: It involves following two stages:-
 Stage 1 Introduction
Stage 2 Growth
 Stage 3 Maturity
 Stage 4 Decline

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