This assignment presents a comprehensive business plan for "Grandma's Cookie," a cookie bakery located in Sedona, Arizona. The plan includes an executive summary, company description, and market analysis, considering political, economic, social, and technological factors. A competitive review and SWOT analysis are provided, identifying strengths, weaknesses, opportunities, and threats. The marketing strategy focuses on social media promotion, positioning the bakery as traditional with a modern twist. Product strategy emphasizes a wide range of cookie options, including customization and savory flavors. Pricing is based on cost-plus-profit, with a competitive approach. Distribution is initially store-based, with future plans for online delivery. Marketing research is planned to understand product demand and customer preferences. The budget is set at $70,000, and controls involve monthly benchmarks and customer feedback. The plan references academic sources such as Blackburn et al. (2013), Gupta (2013), Schneider & Spieth (2013), and Wheadon & Duval-Couetil (2014).