Grape Tree Business Expansion: Strategic Consulting and Analysis

This business consulting report provides a strategic analysis of Grape Tree, a UK-based SME focused on selling food and health products, aiming to understand their business environment and expansion opportunities. The report covers key aspects such as the company's background, target customer market, SWOT analysis, competitor analysis, and positioning. It identifies factors related to the client's problems and considerations, utilizing PESTLE analysis to evaluate political, economic, social, technological, legal, and environmental factors affecting Grape Tree's expansion into new markets. The report concludes with recommendations for Grape Tree, emphasizing the importance of environmental analysis, adapting to changing customer needs, and leveraging online channels to enhance business growth and achieve organizational goals.

Business Consulting

EXECUTIVE SUMMARY
Business consulting is explained as main ear of arranging and handling a business in
changing environment that aims to develop the understanding and knowledge effectively. This is
important for each individual to analysis what is happening around then make the decision
according;y. In simple words, consultant to business are professional who provides specific
services or expert advice in specific area such as management, health and care, law, human
resources, and financial control, engineering, science, an digital transformation that are used to
bring changes and accomplish the business goals. The professionals is having wide array of skills
who assist business owners to complete the assigned task in certain period of time and manage
the functions properly. The report covers case study of Grape Tree is selling food and health
products to their customers and developing business.

Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Background of the Client ................................................................................................................4
Target customer market ..................................................................................................................5
SWOT Analysis ..............................................................................................................................6
Competitor analysis ........................................................................................................................6
Positioning ......................................................................................................................................7
Factors that relates to client's problem/consideration .....................................................................7
Use of PEST analysis to analyze three factors ................................................................................7
Recommendation ............................................................................................................................7
Conclusion.......................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
To operate a business successfully there is need to analysis the skills and abilities of an
individual and change them into professionals. The business consultancy project are connected to
understanding the requirement and introducing services accordingly. The individual is having
major role who conduct environment analysis and state how each function and activity needs to
perform well. A consultancy project is run by individual who have skills to perform and manage
all functions effectively (Szeiner, 2020). The report is based on Grape Tree that is UK's SME
operating their business by selling food and health products. The company is selling finest
natural whole goods to their customers which can help to develop the organizational
productivity. The company is building a team by involving number of people who get ready to
accept the changes and help to develop the business performance. The company wants to expand
their business by entering into new market and increase the profits. The report covers
background, objectives, task, competitors and segmentation that could help to attain higher
profits.
MAIN BODY
Background of the Client
The aim of each organization is to increase the customer base by offering better quality of
products and services. If a business get success in operating their business in changing
environment then it will be good opportunity to attain higher productivity. Grape Tree is the
main client that is medium size organization in UK running their business by offering better
quality of products (Berrocal Pinedo, and et.al., 2021). Grape Tree sells food and health
products. This sells the finest natural whole foods, offering exceptional value, choice and quality
second to none.“As a registered British organic retailer, company is constantly seeking to expand
our product range because of their commitment to sustainability and traceability. And it
continue to reach around the globe for new and better sources of delicious and nutritious, natural
foods”.
The company is providing safe and better design of healthy products that are the healthy
diet whether the focus is on proteins, carbohydrates, fibre, healthy fats, vitamins or antioxidants.
This is a major concern for Grape Tree to expand their business by entering into new market and
supports to develop organizational productivity. The company is actively seeking towards new

products demanded by customers that are natural, organic, free from, vegan and vegetarian. This
influence those people who are health conscious and wants to healthy and light food. From the
above discussion it has explained that to expand their business in changing environment there is
need to introduce the changes in working environment and supports to develop business
performance.
Segmentation
Segmentation is the business market model which uses by business owner for the purpose
of dividing the marketplace into many segment that make work easier to targeting people.
Customers are important to each organization as they analysis their needs and make buying
decision. This states how people are attracted towards particular products and services. The
Grape Tree is the selling food and healthy products and it maintain good quality and design for
operating their business sales effectively. The marketplace divination is defined below:
Geographic – Grape Tree is operating business by entering into new market place by
offering different types of products and services that will help to influence the number of people
and develop business productivity. The company is following the different location to offer
products and services (Longa, Ramos, Camones, and La Cerna, 2021).
Demographic – This segmentation involves potential customers who are involves in
buying decision by considering following traits such as age, income, gender, income & family
status. In relation to Grape Tree, management focuses over 15 to 45 years old who are health
consciousness.
Psycho graphic – This segmentation have been discussed about psychological factors
such as beliefs, motivation, and priorities. The Grape Tree is giving priority to health conscious
people and provide the kind of products with unique taste that helps to increase performance.
Target customer market
A target customer market is explained as group of people who are involved in business
productivity by making buying decision and increasing organizational sales. Ir has seen that
people are having different needs and wants who identify market and select the products after
getting wholly satisfaction. This could help to develop the organizational performance by
offering good quality and design of food products. Grape Tree is the medium size organization
that targets 15-45 years old people as they wants healthy diet to stay fit. Due to changing
environment people became more health conscious where need pf eco-friendly and safe

environment should be provided to customers (Mamedova, Savchenko-Belsky, and Velesco,
2022).
SWOT Analysis
Strength Weakness
 Grape Tree is selling good quality of
food and healthy products.
 This analysis the environment then
introduce new products and services.
 Use of marketing channel to reach
targeted customers.
 Changing environment and customer
taste.
 Changing in government regulation that
limits the buying raw material
activities.
 Climate change (Mistry, 2019).
Opportunities Threats
 To use the new technology for getting
order and cancellation.
 This follows all safety and employment
regulation.
 Expansion of business by using new
marketplace.
 Having competitor in UK.
 Changing in currency.
Competitor analysis
Knowing competitors is the main task for business organization as it suggest what unique
products and services need to introduce by employer to operate their business effectively. In
context to Grape Tree, there are many organization who are selling similar kind of good such as
Tesco, and other small size organization that could create challenge for company. The selected
company sales food and finest natural whole foods, offering exceptional value, choice and
quality second to none. This can help to develop the business functions and activities in changing
environment and by entering into new marketplace (Cramer, Fjerstad, Frye, Macken, and
Schilling, 2019).

Positioning
Grape Tree is receiving higher position in UK retail industry as it going to expand its
business at new marketplace (Cerruti, Tavoletti, and Grieco, 2019).
Factors that relates to client's problem/consideration
Grape Tree has decided to expand it business by entering into new marketplace which
helps to influence the number of customers and provide higher profits. The employer is having
good skills such as marketing, communication, innovation and product development which are
used to bringing new functions and activities effectively.
Use of PEST analysis to analyze three factors
PESTLE analysis – This framework is used by Grape Tree in expansion of business by entering
into new market where evaluation of environment is needed such as:
 Political – Due to Brexit between UK and Europe could be challenging for Grape Tree to
operate and expand their business continuously.
 Economical – Having good GDP of new country where Grape Tree is going to expand
their business impacts positively to expand their business (Huang, 2020).
 Social- By focusing on changing needs of customers Grape Tree could increase the
number of customers that supports to develop organizational performance.
 Technological – The selected company is using innovation, and digital marketing tools
for the purpose of expanding their business in changing environment and supports to
increase productivity.
 Legal – Grape Tree follows health and safety regulations while offering food and health
related products that impacts positively.
 Environmental – By reducing carbon emission and growing plantation impacts positively
on business of food and health products.
Recommendation
Analysis of environment and introduction of new products in changing environment
could be influencing for customers as it supports to develop the organizational productivity. This
is suggested to Grape Tree to mainly focuses over changes which are important to regulate and
operate the business in changing environment. There is need to consider what people wants and
how they could satisfied so that products and service are provided accordingly. Grape Tree

should focus on changing trend and demand of people then offer kind of products which can help
to develop the organizational productivity. The business owner should use online channel to
create awareness between people and bring new products which can help to accomplish the
business goals ( Dimson,Mladenov, Sharma, and Tadjeddine, 2020).
Conclusion
From the report it can be concluded that consulting relates to give suggestion for running
a business in changing environment. To have skills and ability of work could be opportunity for
Grape Tree to expand their business and accomplish the business goals. PESTLE analysis is used
to evaluate the external environment and SWOT states strength, weakness, opportunities, and
threats relates to a business. Grape Tree could expand their business by managing all function
and activities effectively.

REFERENCES
Books and Journal