University Graphic Design and Media Theory Discussion: Module 3

This discussion post delves into the realm of graphic design and media theory, drawing upon Marshall McLuhan's ideas to analyze the influence of media on our perception of reality. The post examines the shift from paper to digital platforms, comparing the experience of reading printed books versus ...Read More

Running head: Posts and discussion
Posts and discussion
Name of the Prudent:
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Posts and discussion 1
Module 3: Test of 15 questions

Posts and discussion 2
Module 3: Post
According to the Marshal McLuhan’s theory, after analysing the various forms of media like
film, printed book or television, stated that any object with which an individual interacts, shapes
the way how the person interacts with others in the world. The main intension behind this theory
is to clarify the concept that people are mostly into the belief that whatever is shown to them are
true because that is in front of them and have enough evidences to believe. However, in case of
media, such instances are not true because it might be created and depicted in a way the maker of
the media wanted to frame. Therefore, usually, an illusion is created among the viewers and thus,
amputation from the actual situation.
If the role of graphic design is taken into consideration in this respect, it can be said that it has
become easier for any media to portray anything that by creating any visual or graphic design on
the screen. It would create an illusion that the thing has actually happened when in actual it
might not have happened. Therefore, it is completely cosmetic and has nothing to do with the
reality. The theory of McLuhan would hold true here as in this case, with the advancement in
technology, the graphic designers are being able to create anything out of their imagination that
would have little authenticity in reality but the viewers would view it considering it to be true.

Posts and discussion 3
Post: History of Graphic design: Paper vs Screen
The world has seen a swift shift from paper to digital platform. The old ways of reading a printed
story book has shifted to the use of a kindle. People are likely to enjoy this change but again
there are debates which always try to comprehend which format is better. With the advancement
of technology, life has become easier for people and anything that would add to lesser expense
and more comfort would automatically be liked by the users. Similar thing is observed when it
comes to digital books. Unlike the printed versions, one do not have to carry the heavy books or
have to depend on the availability of the book at a particular centre. The digital books are easy to
purchase and easy to read on the go.
Again there are criticisms as well because the digital books lack the presence of reality and the
essence of the actual book that add to the literacy factor. The feeling of turning the pages of the
book and waiting to reach the climax of the book always remained a mystery that add to the
originality factor. The physical appearance of the papers allows us to achieve better thoughts and
the expressions seem to be expressed in a more appropriate way. However, the generation is
changing. The digital platforms are not only used for playing video games or to chat online but
the smart phones are being used for reading books and texts. The world is changing and so do the
reading habits.

Posts and discussion 4
Post: Pinterest:
1.
storm-light-bulb-color-tattoo-260nw-753410485
The above image shows a thinking pattern but in a vivid colours. The bulb is a symbol of the
thoughts of the mind with the contrast of colours. We always think of various things in our mind
related to our daily activities. These thoughts do have intense things to consider.
2.

Posts and discussion 5
Jonny-Wan-900x540
In this image, the scale of the characters defines the different profession of each of the person
portrayed here. The colour scheme defines the characteristics of each person and how they are
likely to earn their livelihood. The contrast and the anomaly of the colours give a hint of the
work we do in rural life.
3. cat-in-pop-art-colors-design-isolated-vector-23271844
This is the image of a cat but in vivid colours which are contrasting. Cats are usually considered
as a loving and at the same time they are the real trouble to their owners too. Living with a cat
gives you a different experience altogether. The emotions can be defined as per these colour
schemes.

Posts and discussion 6
Reverting to a post:
All the above images show a sincere symmetry of the use of pattern and colours. In the
second image, the colour schemes shows the person is having too many thoughts, few of which
are going away because it is not possible for a person to hold back everything together. The third
image consists of a few animals who frame together as a symbol of unity among the animals.
This is a unique representation of the ecosystem.