Graphic Rating Scale: Employee Performance Evaluation Report

This report delves into the Graphic Rating Scale, a performance evaluation method used to assess employee traits and behaviors. It defines the scale, highlighting the importance of clearly defined, behaviorally constructed traits, and discusses its advantages, such as user-friendliness and standardized comparison, and disadvantages, including potential perception errors and difficulty in differentiating between average and excellent performance. The report provides examples for retail sales associates and food restaurant managers, detailing specific traits like multitasking, problem-solving, and adaptability, and includes rating scales for both roles. The report also references Graduate Prospects, Hcareers, and other sources to support the information provided.

Running head: GRAPHIC RATING SCALE
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GRAPHIC RATING SCALE
Name
Institutional Affiliation

GRAPHIC RATING SCALE
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GRAPHIC RATING SCALE
A graphic rating scale is a performance evaluation method where vital traits and behaviors of any
employee are listed. The list developed helps employers quantify the performance of their
employees by rating each staff member against the given traits. (mbaskool, 2017)
The rating scale can use traits like ethics, communication skills, ability to resolve conflicts,
reliability and leadership skills. (Ingram, 2018)
Rating is usually done a scale of one to five. The scale includes
1. Non-Existence-This refers to a careless worker with repeated mistakes.
2. Average-The work is sometimes unsatisfactory.
3. Good-The work done acceptably with minimal errors.
4. The very Good-The employee is reliable, with good quality work.
5. Excellent-The work done is of high quality with very minimal errors.
A good rating scale should:
1. Clearly define the traits.
2. It should be behaviorally constructed.
3. Ambiguous traits of honesty and loyalty should be avoided.
4. The traits should be relevant to the behavior in question.
Advantages
1. The method is user-friendly and easy to comprehend.
2. It provides standardized comparison criteria for evaluation.
3. The behaviors can be quantified making the appraisal exercise easier.

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Disadvantages
1. The method does not understand employee strengths effectively. The people in question
have diverse characteristics, yet these quantify to a similar score.
2. Perception errors cause incorrect rating. For example, stereotyping and halo effect.
3. The judges have a different perception of behaviors which could lead to errors in
judgment.
4. Rating is difficult because it is tricky to rate behaviors to either excellent or good because
the scale does not clarify the ideal behaviors.
5. It is hard to identify average employees.
A RETAIL SALES ASSOCIATE
These employees offer services like helping out a customer to find hard to place products or
items, persuade a person to buy whatever they are selling. They also process the transaction
using cash registers and keep track of all the money in the retail outlets.
They work everywhere including grocery stores, at car showrooms and even department stores.
Retail sales associates need to be polite, friendly and outgoing because they will meet difficult
people to convince to buy. They should have full knowledge of the products they are selling.
(Torres, 2018)
Examples of traits used in the Graphic Rating Scale.
The ability to multitask - This is where the associate can do many activities at a given time
simultaneously.

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The ability to solve problems -This is where the associate can help provide solutions to a given
problem. One should also have perfect knowledge of the company policies.
Adaptability -This is the ability to be a quick learner and take on challenges and learn from them.
Teamwork- One should be able to collaborate with others and have a positive contribution to a
team.
Positive attitude -One can show this with a smile, a handshake or staring directly into someone`s
eyes.
Respect for management - Doesn’t it make it hard for the leaders and co-workers to work with
you?
Self-motivation - Have a goal to achieve. This will help one have a sense of direction, and one
can even become innovative and use the ideas to improve their performance.
A FOOD RESTAURANT MANAGER
A fast food manager has the responsibility of all operations of a fast food restaurant. He can hire
assistants to help him or her to supervise in case of his absence. These managers perform duties
that include:
1. Organizes equipment in the restaurant, stock, re-orders supplies, ensures cleanliness as
well as security.
2. Prepares budgets and works towards maximizing profits that are set in place by the head
office.
3. Administers payrolls and takes controls in the restaurant.

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4. Recruits new members of staff, and then train them. He can also already develop the
already existing staff by training them.
5. He schedules all staff operations and tasks. He also motivates as well as encourages the
staff to achieve the already set goals.
6. His job is also to handle customer questions and complaints.
7. He also helps implement campaign organized by the head office. These include point of
sale promotions.
8. He appraises employee performance and documents any restaurant related reports or
information.
9. He attends regular meetings set by the head office and also reports to the management.
Characteristics of a fast food restaurant manager
He or she should possess the following traits that are used to evaluate their profession.
1. They should be problem-solvers and great decision makers.
2. They should be self-motivated.
3. They should be ambitious.
4. They should possess business awareness.
5. They should have good leadership skills, motivate other team members and be
influential.
6. Skills to service customers should be excellent.
7. They should be fast learners.
8. Adequate organizational skills are also a required trait.
9. They should have goals that drive them to achieve best results in their work.
(Graduate Prospects, 2016)

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Examples of traits that can be used in the Graphic Rating scale (Hcareers, 2013)
1. Stress management. This is the ability to deal with conflicts and stress resulting from a lot
of workloads.
2. Multi-tasking. This could involve picking calls, managing staff and interacting with
customers.
3. Passion. This is a determination to achieve success in whatever task is done.
4. Record-keeping. This is keeping proper documentation of stock and information relating
to employees.
5. Inventiveness. This introduction of new ideas and operating with the new ideas for
overall performance.
6. Responsibility. This involves safety in the distribution of foodstuffs.
7. Social skills. This is the ability to have good interpersonal skills with customers.
8. Product knowledge. Managers should be aware of what is sold to the customers. They
should even taste the food.
9. Systemized thinking. Any ideas that are raised in the restaurant should be put into
writing. Evaluate if the idea will lead to losses or profits before implementation of the
same.
10. Profitable thinking. This involves asking you if any key decision made will lead to any
profits in the restaurant.

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RETAIL SALES ASSOCIATE
Associate`s Name__________________________________
Company`s Name__________________________________
Put an (x) in the area which best describes the employee`s character.
Trait Non-existence Average Good Very Good Excellent
The ability to multi-task
Problem-solving skills
Adaptability
Teamwork
Positive attitude
Respect for management
Self-motivation
Provide precise comments to describe the rating for each given category.
__________________________________________________________________
__________________________________________________________________
Date _____________________________
Signature of the employee _____________________________
Manager`s signature _____________________________

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A FAST FOOD RESTAURANT MANAGER
Manager`s Name _______________________________________________
Restaurant`s Name_______________________________________________
Put an (x) in the area that best describes the manager.
Traits Non-
existence
Average Good Very Good Excellent
Profitable
thinking
Interpersonal
skills
Sense of
responsibilit
y
Record-
keeping
Multi-
tasking
Stress
management
Systemized
thinking
Product
knowledge
Provide precise comments for any of the above trait category
____________________________________________________________________
____________________________________________________________________
Signature _______________________________
Signature of the owner of the restaurant______________________________

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REFERENCES
Graduate Prospects. (2016, December). PROSPECTS. Retrieved from https://www.prospectus.ac.uk/job-
profile/fast-food-restraurant-manager
Hcareers. (2013, April 15). Hcareers where Hospitality works. Retrieved from
https://www.hcareers.com/article/career-advice/10-top-characteristics-of-successful-
restraurant-managers-in-the-us-2013
Ingram, D. (2018). online at business. Retrieved from www.smallbusiness.chron.com/employee-
behavior-characteristic-performance-appraisals-11816.html
mbaskool. (2017). mbaskool. Retrieved from https://www.mbaskool.com/business-concepts/human-
resources-hr-terms/15338-graphic-rating-scale.html
Torres, L. (2018). Monster Worldwide. Retrieved from
https://www.monster.com/career-advice/article/9-qualities-that-make-you-hirable-to-a-retail-
manager