Individual Business Plan: Grasp of Taste Cafe Startup in London

This report presents a business plan for 'Grasp of Taste,' a new cafe startup located on Fulham Beach in London. The plan details the business's objectives, which include offering high-quality food and beverages, particularly organic options, to attract and retain customers. It covers key aspects such as market analysis using the STP model (Segmentation, Targeting, and Positioning), competitor analysis, operational plans, risk management, and sales and marketing strategies. The target market is identified as young adults and health-conscious individuals who frequent the beach. Financial projections and funding plans are outlined, along with a justification of the management team's ability to lead the venture. The cafe aims to differentiate itself through its attractive location, organic food offerings, and customer-focused service.

02 Individual Business
Plan Report

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Business Details..........................................................................................................................1
Location.......................................................................................................................................2
Market / Industry analysis...........................................................................................................3
Product/ Service description.......................................................................................................4
USP and Competitor analysis......................................................................................................5
Operations Plan...........................................................................................................................6
Risk and contingency plan..........................................................................................................7
Sales and Marketing Strategy......................................................................................................8
Financial and Funding Plans.......................................................................................................9
Management team – justifying your ability to lead and manage this venture..........................11
CONCLUSION..............................................................................................................................12
References:.....................................................................................................................................13

INTRODUCTION
Business plan is defined as the written document which explains in details how a business
usually a start up along with defining its objectives. The process in which the business
organisation is going to perform its operations to achieve the organisational goals and objectives
is also defined under business plan. In simple words it can be said that the business plan is the
written roadmap for the organisation from the standpoints of operational, financial and marketing
as well. The business plans are found as essential document as it is being used for both internal
as well as external audience of the organisation (Barrow, Barrow, and Brown, 2018). Before
starting a business, it is necessary to prepare business plan as it bring the effectiveness in the
business operations. At the initial stage, the business plan work for attracting the investors
towards the organisation which are found as really important for the business to start the
operations. A business involves several operations. Hence, it is necessary to be clear with the
actions and resources in order to perform the operations in n effective and efficient manner. This
report is based on a new start up of cafe named as Grasp of Taste. The major aim of preparing
this report is to develop a business plan which includes details of business, market analysis,
industry analysis, competitive analysis, product description, operations plan and many more.
TASK
Business Details
Grasp of taste is a cafe which is started on the sea corner in London. It is found as the
best place which is going to offer the best quality of food and beverages items which include
coffee, variety of fruit juices, sandwich, burger, pizza and many other snacks items. The owner
of this cafe is a single individual as it is a sole proprietorship organisation. The owner is the only
person to take any decision related to business operations and organisation. It is a small cafe
which involves 15-20 staff members in which 8 are serving people and others are supervisor,
leader and manager. The main objective of cafe is to offer the quality products to its customer
and retain them towards the organisation, so that they can earn high revenue in future which
leads to the higher profitability and sustainability along with growth and success of cafe in near
future (Moro Visconti, 2019). There are several operational machines are being used in the
organisation in order to save the time and manual efforts. Grasp of taste is famous for its view
and services which are being provided by the cafe to its customers. In order to attract the
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customers, the Grasp of Taste has decorated their cafe and sitting area of customers through the
green plants and flowers which provide an attractive look along with providing the better sitting
experience to its customers. As the cafe is performing it business operations on a small level, it
require small amount of capital to operate but at the initial level, it may require high amount of
capital as the organisation have to appoint staff members, purchase operating machines,
furniture, decoration material and many more.
The Grasp of Taste is found as the best place for the people who love coffee and mock
tail as it is providing a variety of coffee with different flavours and colourful mock tails as well.
The target customers of this cafe will be the people of young age as it has been found that the
young aged people mostly want to taste the new flavoured coffee and mock tails as well. Grasp
of Taste is also offering several snacks or food items which are made from the organic food
items. The management has also made an attractive menu which involves the list and pictures of
all the dishes which are being offered by the cafe (Che Rusli, 2020). The images which are
shown in the menu are really attractive which create craving in the customers to try all the
dishes.
Location
The location of Grasp of Taste cafe is found as very attractive as it is located on the sea
corner or sea beach i.e. Fulham Beach in London, England, United Kingdom. It is located on the
sea beach which also provides the look of natural beauty to their customers. People can sit in the
cafe and take the advantage of the natural beauty with their drinks or coffee. People especially
come to Seal Beach to see the sun rise and sun set and they can feel pleasure by sitting in the
cafe and look at sun set. It has been found that most of families also come on beach for a family
picnic. Hence, they can found the Grasp of Taste cafe as the best location to sit and enjoy the
family time as well (Muhd Khair and et. al., 2019). The location of respective cafe is far from
the city and it is peaceful places where people can just sit and feel relax with their food. Several
of people come on the beach after completing their working hours just to feel relax and chill. The
people can come in the Grasp of Taste cafe and enjoy the food with the soothing sound of waves
which basically relaxes the mind and body of individual. The location of Grasp of Taste is found
as much attractive as it can attract the higher number of customer because of its look and
location. The location of Grasp of Taste involves the look of natural beauty and most of people
visit the location to enjoy the sunrise and sunset.
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Market / Industry analysis
A market analysis is defined as the quantitative and qualitative assessment of a market.
Market analysis is considered as the essential portion of a business plan. Market analysis helps
the business organisation in knowing about their target customers. By determining the needs and
demand of customers, the business firm can bring innovation or modifications in their products
and services and make them as per the requirements of customers. In the modern market, STP
marketing model is defined as the strategic approach. STP stands for Segmentation, targeting and
positioning which is defined as the three step process which involves the development of
particular and actionable marketing strategy. The major objective of applying this approach of
market analysis is to develop the segments of audience and then target the each segmented group
as per the habits and preferences of customers (Pok, and Leung, 2020). Grasp of Taste cafe also
apply the approach of STP analysis in order to perform the analysis of market. Below mentioned
is the explanation of three step process of market analysis in the context of Grasp of Taste:
 Market Segmentation: It is the first stage of STP market analysis model under which the
distinctive and common traits among the people in the market in simple words, it can be
defined as the assignment of features to the complete base of customers. Below
mentioned are the several ways in which the customers of The Grasp of taste has been
classified;
◦ Demographic: This classification of customers is based on the age of people, their
profession, occupation, marital status, education, gender and many more. It has been
found that the customers of The Grasp of Taste are the people of young generation as
they prefer the snacks and coffee more as compare to other people.
◦ Geographic: This classification is based on the location of people living in the city.
The people coming on the beach or living nearby the beach are the most preferable
customers of The Grasp of Taste.
◦ Psychographic: This segment is based on the theme and ambiance of the cafe. The
theme of cafe is based on the sea beach, hence the customers who love natural beauty
are the most priority of management of the Grasp of Taste.
◦ Behavioral: This segmentation of STP is based on the people who love the comfort
food or healthy food (Assefnia, 2018). The respective cafe is providing the several
food items to the customers who are preferring the healthy food items more.
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 Targeting: It is the most crucial stage in the process of market analysis, as the
management of organisation have to select the respective segment of customers in order
to serving the goods and services. The Grasp of Cafe is providing food and beverage
items to their customers. The respective cafe is majorly focusing on the health of
customers and hence, they are providing the best quality food to their customers. From
the entire analysis, it has been found that the coffee and mock tail is mostly preferable by
the people of young generation i.e. 15 to 30 years. Hence, the target customers of the
Grasp of Taste are the people of given age criteria. In addition to this, it has been also
found that the respective cafe is using organic food items in order prepare the food items
(Mat Ariffin and et. al., 2019). Hence, they are also focusing on attracting the people
who are more health conscious. It will enhance the target customers base as the
organisation can serve to the large number of people. The cafe is located on the sea beach
which state that the cafe can attract the customers who often visit sea beach for walk or
exercise. Sometime, several of people living nearby the beach also come to feel chill and
relax. The Grasp of Taste cafe is providing higher level of satisfaction to their customers
by meeting the needs and requirements of customers.
 Positioning: This step state that the product has been positioned in front of their target
customers. The Grasp of Taste cafe has develop an attractive food menu which present
the list of food and beverage items which are being offered by the cafe. The respective
cafe is providing organic food items which is found as good for health of people and
customers. In addition to this, the cafe is a start up, hence they are focusing on retaining
the customers (Lin, 2018). They are charging an affordable amount of food from their
customers. By providing good quality of food with the view of natural beauty, the Grasp
of Taste can attract the higher number of customers by beating the competition as well.
Product/ Service description
The Grasp of taste Cafe is providing several food items which include sandwich, burger,
coffee, pizza and a variety of juices. All these food items are made of from organic food products
which is good for health. The respective Cafe is not only working for profitability but they are
also looking for the satisfaction of employees related to food. The cafe is located on the sea
beach. Hence, it also provide a good view of natural beauty specially on the time of sunrise and
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sunset. Several of people come there for maintaining their health and they want healthy fruit
juices. The Grasp of taste is providing different types of fruit juices which can satisfy the
requirements of customers in a well satisfactory manner. All these fruit juices are made of the
organic fruits which are also healthy for the health of customers. In addition to this, the
respective Cafe is also providing coffee and snacks items which are mainly preferable by the
young generation people (Zhongming and et. al., 2018). Several of people come to beach after
working hours just to feel relax and chill. The organisation is providing several food items which
can attract the customers towards the organisation and create craving to eat and taste all of the
items provided by the cafe.
USP and Competitor analysis
It has been found that there are several competitors of The Grasp of taste cafe are
available in the market which are performing its business operations by providing food and
beverages items to the customers. Higher the competition available in the market seems that the
respective cafe have to develop several new strategies or bring some modifications in the
working manner of organisation, so that they can effectively make a good place in the market
and earn profit by meeting the competition as well (DA, 2020). The business organisation have
to focus on their marketing strategies as it can help them in attracting the more customers
towards the cafe and helps them in enhancing the profitability and productivity of organisation.
Below mentioned is the brief description of the some competitors of The Grasp of Taste in detail:
 Costa Coffee: It is a British Coffee house chain having headquarter in Dunstable,
England, United Kingdom. This coffee house was founded by the Sergio Costa in
London in 1971. The management of Costa Coffee is performing its business
operations by providing several food items to the customers available in all over the
world. The organisation is providing the food products such as burger, pizza, coffee
and many more. The respective organisation is famous for providing the coffee of best
quality to their customers (Gomes and Silva, 2020). It has been found as the second
largest chain of coffee house in the entire world and the largest one in the United
Kingdom. The Costa Coffee is famous for providing the best quality of coffee which is
being made from the finest coffee beans.
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 The Fat Duck: It is the fine dining restaurant which is located in United Kingdom.
This restaurant is famous for providing the good quality food products to their
customers. The respective restaurant is providing a variety of food items and beverage
items which include snacks, starters, main course and other beverage items. Several of
people prefer the The Fat Duck restaurant for celebrating their family functions and
enjoy the food of good quality. The organisation has arrange the sitting area in such a
manner, so that the customers can enjoy the food with slow and relax able music in the
background.
Above mentioned are the some competitors of The Grasp of Taste Cafe as all of them are
working in the same industry (Surya, 2018). The management of Grasp of taste cafe can meet the
competition as they are using organic food items to prepare the food. In addition to this, the
location of cafe is on the sea beach which is really an attractive location. People do visit the
beach for feeling relax, there they desire to eat or drink something. The Grasp of Taste can easily
retain the customers in an effective and efficient manner.
Operations Plan
The Grasp of taste is a cafe which is performing its business operations by providing a
variety of food and beverage items. The respective Cafe is using Technology while performing
its operations. The organisation is using modern technology and machines of making coffee
which add a good taste and color in the coffee. Along with this organisation is also using a juice
making machine which is found as effective way of making juice. These machines are good in
use and helps in a saving the conception of time and manual efforts. In addition to this, the
respective Cafe is performing its business operations in a well organised manner as the
management has classified and assigned all the task to their employees in an effective and
efficient manner, so that they can serve the customers in the best possible manner (Straub and
Sperling, 2018). As the cafe is located on the Sea corner, they are serving their foods and
specially mocktails in the plates and glasses of theme of sea beauty. It is the highly attractive
manner of serving the customers. It state that the business organisation is not only focusing on
the generation of higher revenue but also towards the health of people and making them good
feel while they are having food and drinks in the Grasp of Cafe. The respective cafe is also using
the coffee beans which are being roasted and grown in their own gardens and field.
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Risk and contingency plan
A business risk contingency plan outlines the steps or steps that management teams and
employees need to take to identify and address potential risks to the business organization. Risks
include pandemics, natural disasters, loss of key employees, supply chain disruptions, and new
competitors. A business emergency response plan is basically a strategy that outlines the steps or
sequence of actions that management teams and employees need to perform in the event of a
disaster. The management of Grasp of Taste can think of it as Plan B or a disaster recovery plan.
It gives the business something to rely on if things don't go as planned (Pramudityo, 2021).
Without an emergency response plan, organizations are at great risk and lose productivity. This
can be the difference between continuing an operation and shutting it down completely.
Unfortunately, many organizations are abandoning their business emergency response plans
because they want to invest all their time and energy in Plan A. They are unaware that having
Plan B helps them succeed, not hinder them. Below mentioned are the several steps which are
consider by the Grasp of taste cafe while developing risk contingency plan: Consider major risk: At this step, the management of Grasp of taste is required to
analyse the several risk factors which can effect the business operations. It involve
analysing of several factors which can influence the productivity and profitability of cafe
such as staff members, inventory, technology, rules and regulations developed by the
government of country and many more (Riaz, 2020).
 Prioritize Risks: Once the management of cafe have a risk list, prioritize it. How do the
management will do it? Examine each risk in the list to see how likely it is to happen.
Then determine how much impact this will have an Grasp of taste cafe. The risks that are
most likely to occur and that can cause the greatest damage should be at the top of the
priority list. Develop a contingency plan for each risk: Once the management have prioritized the
risks, they need to create a separate action plan for each risk. Start with the highest
priority risk and move on to the lower priority risk. The emergency response plan the
organisation can create should explain what they are doing to prepare for that risk and
what steps they are taking to minimize the damage. This is an example of a business
emergency response plan.
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 Share and modify the plan: The owner of respective cafe is the only person who knows
about it, their business emergency response plan is useless. When the owner done, save it
to a location that's easily accessible to the entire management team and employees. The
owner also introduce everyone and host meetings to address questions and concerns. By
sharing this business emergency response plan with others, the owner of Grasp of Taste
will be able to look at new ideas and insights that can improve it. It is important to note
that there is no emergency response plan in place (Jerez, 2021).
Sales and Marketing Strategy
It is like its name advices is a statement that designs goals in relation to the selling of goods
or services. Hardly, a sales strategy will be proceed around major goals for the company to
carry out its financials marks. As a base line , the goals company includes in the sales plan
must be particular, marketing plan be calculative and relevant to the requirements of users.
This will often sectioned structure of the huge marketing plan for company so concern will
required to be assured to determine a pointed market, included the purchasing behaviour of
buyer ad included the incoming and outgoing of the promotions marketing company use.
Whereas, marketing plan is a foot print for moving into business and users base (MARANI,
2021). The initial stage in improving the merchandising plan to include who is the target for
start up. This includes the decision making of what and when as well as how is going to be
done. This helps in setting goals for a start ups is an essential project due to its can assist to
keep the business manager , accountability for the projects that will finally raise the profit
margins and add new clients. During operating towards selling plans is rarely a simple
assignment, setting objectives can assist in keeping firm on a deadlines that is both
challenging and finally rewarding when management see the money start coming in
industry. The business grasp of taste, implements a various tactics that helps in running
business easily it also attracts buyers and marketers to come and have the experience of the
place and food. They uses websites and social media website to promote the business in areas.
They uses the offer and discounts for first 50 customers also they provides a complementary
special product of brands (Wijaya, 2019). They ask them to provide feedbacks on their social
media page. Also they request them to follow their page so that they can be in touch with them
along with that they can have an idea of offers and exclusive discounts.
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Financial and Funding Plans
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