This case study analyzes the footwear company Greats, founded in 2014, examining its entrepreneurial approach and market strategy. The report includes a situation analysis using SWOT, 5 C's, PEST, and Porter's Five Forces frameworks to evaluate Greats' internal and external environments. It identifies sources of innovation, such as direct-to-consumer sales and disruptive market strategies, and discusses the company's strengths, weaknesses, opportunities, and threats. The study then offers advice to an aspiring apparel entrepreneur, recommending an innovation strategy based on Greats' success, emphasizing the importance of online presence, understanding market dynamics, and leveraging innovative business models to compete with established brands. The analysis also highlights the challenges faced by the company as a new entrant in the market, including building customer trust and managing competition.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
