Case Study: Greats Footwear - Innovation, Disruptive Development

This case study analyzes Greats Footwear, a company specializing in footwear sales through its website. The study explores different types and sources of innovation employed by the company, detailing how innovation is triggered and implemented effectively. It further examines how Greats has adapted its business model, emphasizing the importance of disruptive development. The report highlights how strategic planning, revenue sources, and consumer targeting have supported the company's business model changes. Recommendations are provided to improve innovative strategies, including suggestions for leveraging technology and brainstorming processes. The case study also examines the competitive landscape, potential threats and opportunities arising from disruptive innovation, and the responses of competitors. The impact of disruptive innovation on Greats, including reduced lead times, increased efficiency, and enhanced brand image, is thoroughly discussed.

CASE STUDY

EXECUTIVE SUMMARY
Innovation can be understood as a new idea and method which aids to search out better
solutions of problems at the workplace. It supports the organisation to complete its needs and
requirements of consumers by using new techniques. Present case study introduce about Greats
which sell footwear to its consumers through website. It describes types of innovations and
sources of innovation for enterprise. Further, it states the systematic way in which innovation
triggers effectively to Greats. In addition to this, it represents how company change business
model at the workplace. It also explains the importance of disruptive development for firm.
Along with this, sources and types of innovation helps the organisation to develop better
strategies. Better planning, sources of revenues and targeting consumer support the Greats to
change its business model in regular time intervals. Recommendations like technological and
brainstorming process helps the management of corporation to improve its innovative strategies
at the workplace.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
Disruptive innovation and how it is being used.....................................................................6
Threats from all the competitors.............................................................................................6
CASE STUDY.................................................................................................................................7
Types of Innovation................................................................................................................7
Applicable innovation which is applies to case study............................................................8
Innovation trigger...................................................................................................................8
Potential development............................................................................................................9
Other competitors...................................................................................................................9
How company changes the business model...........................................................................9
Reflective report...................................................................................................................10
Recommendations................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Innovation can be defined as a new idea, device as well as method which help to find out
better solutions in the corporation. It helps the management of firm to meet new requirements,
unarticulated needs along with existing market requirements in the present industry. It aids the
corporation to make new goals as well as objectives in the market (Spithoven, Vanhaverbeke,
and Roijakkers, 2013). As per the given case study, the firm, Greats, has been chosen which sells
footwear to its consumers. The present reports describe about the sources of innovation and it
explains the types of innovation for the management of corporation. Further, it represents the
way in which innovation triggers the Greats. In addition to this, it also states the implications of
disruptive development at the corporation.
Introduction about company
‘Greats’ is an organization which manufactures footwear for consumers across the world.
Organization makes high quality products as compared to Nike and other competitors in the
market. Along with this, firm also reduces lead time of organisation from 24 months to 4 months
at the workplace. Furthermore, management of corporation sells its products from website in the
present sector. Greats stopped its wholesale business and now, it is directly offering products to
consumers in the market. Jon Bussemi and Ryan Babenzien are the co-founders of this
corporation. In addition to this, it explains the scarcity, cost as well as time in development
which are important factors and create a huge impact on the functioning of Greats in the market.
Management of corporation uses many resources to handle its business activities in the service
sector. Enterprise uses effective advertisement strategies on social media like Facebook,
Instagram as well as other social websites to promote its products in the market. Furthermore,
these approaches aid the corporation to increase its sales. ‘Greats’ also tries to develop new
products and services for the flexibility of consumers by using innovation techniques in the
market.
LITERATURE REVIEW
Innovation is of various types which help the management of Greats to develop products
with new features and benefits at the workplace. Some of them are described as below:
Sources of innovation
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In the Unexpected source, the market place is an effective area to search opportunities
for management of corporation (Kim, Kumar and Kumar, 2012). For this, Managers of Greats
study the market in an appropriate manner. In addition to this, it provides better chances to
identify the supply and demand which contribute effectively to develop innovative strategies in
the market.
Incongruity can be defined as the concept which helps to find out present situation and
what should be in the Greats in the market. Along with this, it is better source of innovation
because it helps the corporation to develop effective business strategies. It helps corporation to
sort out the needs and requirements of consumers in the market (ReVelle, 2016).
Process need source helps the management of Greats to identify their process which
supports to find out weak areas and correcting them in a systematic manner. In addition to this, it
is a task oriented solution which aids to increase the capabilities of organization and ways of
doing business . Further, it guides the corporation to innovate new ideas and methods for new
product development.
Industry and Market Structure Change is also an important factor for doing innovation in
the products and services because it helps the management of Greats to analyse fluctuations in
the market structure of footwear (Huberman and Miles, 2013). This aspect supports the
corporation to make innovative strategies as per market conditions and internal environment of
organization.
Demographics play an important role for the management of Greats to develop
innovative approach for new product development. In addition to this, it helps the corporation to
identify education level, gender, income level and segmentation which contribute effectively to
make new innovative strategies for better future of Greats.
Changes in Perception factor helps the management of corporation to analyse behaviour
and nature of people of the target market (Camisón and Villar-López, 2014). In addition to this,
it plays an effective role for the corporation to make innovative strategies for new product
development.
New knowledge is a necessary concept for organization to know about technology and
other resources. Furthermore, it provides many opportunities to the management of Greats for
developing innovative strategies (Salter, Vanhaverbeke and Chesbrough, 2014). It helps the
corporation to manage its operations at the workplace.
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Explaining what are likely implications of the disruptive development at the Great Sneakers for
different players in this industry in terms of threats and opportunities.
Generally disruptive development helps the corporation to manage innovative operations
at the workplace. These implications are stated in terms of threats and opportunities which are
described as follows.
Opportunities
Disruptive development at Great Sneakers organization can give many opportunities to
develop better products in the market.
 It can help the other organizations to know new technology and products which provide
effective flexibility to make better product in the footwear industry.
 It can aid the other players to increase its their knowledge and information which can
contribute effectively to develop new innovative strategies. In addition to this, it can help
the organization to take effective competitive advantages by manufacturing appropriate
shoe products in the market (De Medeiros, Ribeiro and Cortimiglia, 2014). This strategy
can help the competitors of Great Sneakers to increase its sales as compared with
previous years in the present sector.
 It can help the others organisation to increase overall demand and supply of overall
sector. In addition to this, it can help the Great Sneakers to give proper strength in the
market (Senge, 2014).
Threats
Different players in same industry have many threats which can create complexities to
manage its operations at the workplace.
 As per case study, Disruptive development at Great Sneakers organization can create
issues in supply and demands of footwear products for the other corporations which can
creates issues to their increase sales in the market.
 Generally, disruptive development development at firm can create negative impact on
revenues and profit of other players in the industry.
 In addition to this, it can affect brand image and value of other competitors due to better
improvement in footwear products of Great Sneakers in the market.
 Furthermore, it can decrease market share and growth of Other corporation like Nike and
Puma across the international market.
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 It can decrease the frequency of consumers at competitors store and websites which can
create complexities to meet out expenses for them in the market.
 Disruptive developments at Great Sneakers can create threat of other competitors because
these type of development attract staff members and managers its rivals in the market.
Due to this reason, management of other firms can lost its skilled employees in the
market.
Response of other organisations
Management of other corporations respond effectively to manage the operation in the
market. For this, organisations analyses the innovative and other strategies of Great Sneakers at
the workplace. In addition to this, then after, they take appropriate decisions to make effective
business strategies in a systematic manner (Kelly, Lesh and Baek, 2014). For example,
Competitors makes another innovative strategies to beat approach of Great Sneakers in the
market. In addition to this, they also uses marketing strategies to increase their sales. For this,
they uses promotional strategies like social media, television and newspapers to create
appropriate awareness regarding their shoe product in footwear manufacturing industry.
Furthermore, they provide seasonal discount and other coupons to increase their sales in the
market. So these activities contribute effectively for other players to reduce market share of
Great Sneakers. In addition to this, they help the management of other corporations to increase
their market share and growth in the footwear manufacturing industry (Lee, Hwang and Choi,
2012). Furthermore, As a response, Competitors also tries to reduce manufacturing and other
expenses by using approaches tools and approaches. This approach helps other players to sell
their product lower price with better quality to consumers in the market. Along with this, it helps
the other players to increase their sales and profit as compared with Great Sneakers.
Furthermore, other organisations are more emphasizing to innovate new techniques and
approaches. This process provides effective flexibility to develop better products as comparison
of other Great Sneakers in the market. In addition to this, it also aids corporations to maintain the
supply and demand of footwear products (McKay, Hu and Renandya, 2012). As a response,
many rival organisation are running training and development program to train their employees
at the workplace. In addition to this, they are also providing other facilities like better salary,
incentives, bonus, working culture as well as other services to employees which contribute
effectively to motivate the staff members at the workplaces. These activities help the
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management of other corporations to increase knowledge and information level of employees
which aids in developing better innovative strategies in a appropriate manner (Spithoven,
Vanhaverbeke and Roijakkers, 2013).
Effects of disruptive innovations
There were many examples of disruptive innovation examples which helped the
corporation to manage its operations in a appropriate manner. Disruptive innovation also support
the organization to enhance new technologies which helps to create positive impact of
functioning of Great in the market. In addition to this, it also increases internet based sharing
activities which aids in providing better services to consumers at the present footwear industry
(Kim, Kumar and Kumar, 2012). Further, it also aids to offer important benefits to customers by
increasing innovation in current shoes products and services. It also increases price competition
and raise awareness regarding public policy concerns in the present sector. Furthermore, it
creates the positive effect on other activities like helps to enhance economic strength of
corporation. It aids the organisations to manage its business activities and operations in a
appropriate manner.
For example, With helps of disruptive innovation, management of Greats reduced leading
time from 24 month to 4 months. This strategy provided effective facilities to manage its
operations at the workplace. In addition to this, it helped the corporation to increase efficiency
and performance (ReVelle, 2016). It supported the Greats to better competitive advantages which
revealed positive effect on its functioning.
For example, disruptive innovation played important role for management of corporation
to develop new shoe products at the workplace. In addition to this, it helped the organisation to
increase its sales and services in the market. Furthermore, it aided the Great to enhance its brand
image and value front of consumers. It guided the enterprise to increase market share and growth
in the footwear manufacturing industry (Huberman and Miles, 2013).
For example, Disruptive innovation contributed effectively to manage the supply and
demand . This process helped the Greats to develop better business and innovative strategies in a
appropriate manner. In addition to this, it provided effective opportunities to manage its business
operations in present sector. Furthermore, Disruptive innovation helped the corporation to
analyse the need and requirements of consumers in the market. It contributed effectively for
organisation to forecast its sales of Sneakers. In addition to this, it aided the Greats to develop
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better sales and marketing strategies which created positive impact by increasing its profit
(Camisón and Villar-López, 2014).
Furthermore, Disruptive innovation helped to enhance its internet based activities in
online retail market. Due to this reason, management of corporation sales its Sneakers and shoe
products from websites. This approach helped the firm to manage its operations. In addition to
this, it also aided the Greats organisation to increase utilization of these technologies in a
appropriate which contributed effectively to reduce human efforts in the present sector.
Disruptive innovation helped the Enterprise to provide better services to provide better facilities
to consumers in the market (Salter, Vanhaverbeke and Chesbrough, 2014). For this, it aided the
organisation to manufacture Sneakers according to current lifestyle and trends. Furthermore, it
provided effective opportunities to Greats for increasing market share and growth.
On the other side, disruptive innovation aided to increase prices of products which
enhanced competition in the present service sector. In addition to this, it raised complexities for
Greats to reduce its profit margin which created negative impact on its performance and
efficiency (Moulaert, 2013).
Disruptive innovation and how it is being used
Disruptive innovation is a complex procedure because firm does not have knowledge and
information about appropriate outcomes. Due to this reason, many a times, investments of
corporations get failed which produces so much issues regarding managing innovation issues at
the workplace. For utilisation of this disruptive innovation, management of corporation
considers test and learn programs which helps in attaining the desired results effectually.
Organizations are developing innovation labs which help to make innovation strategies for
making the products successful (Lindtner, Hertz and Dourish, 2014). As per the case study,
Greats uses this disruptive innovation approach to design innovative activities which aid to
provide better services to consumers.
Threats from all the competitors
There are many threats from competitors which affect the sales of Greats in the market.
 They can reduce market share and sales of organisation by manufacturing similar kind of
Sneaker products.
 Competitors can steal confidential information which can create complexities to take
competitive advantages.
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 Better innovation strategies of competitors can affect the image of Greats which can
reduce its profit and sales.
 Effective competitors approaches like discount strategies can decrease frequency of
service users at website.
CASE STUDY
Types of Innovation
Generally, there are many kinds of innovation which help corporation to create its
competitive edge in the marketplace. Here the first one is of basic research which is a basic
framework for research which is used by many universities as well as research and development
organizations. Main aim of adopting this research is to find out the ways in which things work.
So, this process helps the corporation and other institutes to develop new products and services
(Moulaert., 2013). As per the case study, basic research is not suitable for the management of
Greats because this kind of research takes more time which creates complexities for the
corporation to take competitive and other advantages in the footwear sector.
Furthermore, Sustaining innovation can be useful for the organization because it provides
appropriate opportunities to sustain by improving product’s features and quality. In addition to
this, organization is well aware about their weak areas that help it to take appropriate actions
(Satell, 2016). For example, Apple uses this kind of innovation strategy which aids to sustainable
advantage in the market.
Breakthrough Innovation is called as revolutionary science because it contains paradigm
shift. In this case, issue is explained in a systematic manner but path of solution is unclear which
creates complexities for the management of corporation. For example, transistors as well as
DNA innovation are effective examples of Breakthrough innovation. According to the current
trend, it is not a suitable technique for Greats to innovate the new products as it is a time
consuming process (Lindtner, Hertz and Dourish, 2014).
In the Technical innovation, organisation uses tools, approaches and software to manage
its operations. This process helps the Great corporation to manage its operations in a appropriate
manner. It also aids the enterprise to secure information which supports to take better decision in
a appropriate manner. Further, it aids the organisation to reduce workload of employees by using
effective these software.
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In the Quality Innovation, management of Greats emphasizes to develop effective
machines. This process helps the organization to improve manufacturing process in a appropriate
manner (Montalvo, Quist and Wagner, 2013). It aids the Enterprise to increase efficiency and
performance which raise profit and revenues by increasing sales of shoe products as comparison
of previous years.
Marketing innovation play important role for organisation to promote the products and
services in the market. For this process, management of Greats consider social media tool to
manage its marketing operations. This kind of innovation helps the corporation to produce better
awareness regarding products. In addition to this, it aids organisation to manage marketing
innovative activities at the workplace (Jansen,Van Den Bosch and Volberda, 2012).
Applicable innovation which is applies to case study
There are many type of innovation like Disruptive, Sustaining, Sustaining as well as
Quality Innovation which is applied according to case study for Greats corporation. These kind
of innovation can help the organization to make better strategies at the workplace. In addition to
this, it aids enterprise to innovate new products as per running trend which helps in managing
business activities in a appropriate manner. Further, it aids the corporation to increase its
efficiency and productivity at the workplace (Lee, Hwang and Choi, 2012). So management of
Greats can consider one of effective innovation as per its suitability.
Innovation trigger
As per case study, Innovation play important role for management of Greats to improve
its product range in the market. Appropriate competition, needs and requirements of consumers,
contribute effectively to trigger the innovation approaches. Demographics, social as well as
psychological conditions aids the Greats to emphasize innovation activities which contribute
effectively to understand behaviour and nature of consumers in the market (Seyfang and
Haxeltine, 2012). They help the organization to provide effective footwear products and services
to consumers. Furthermore, Generally, these aspects aid the Greats to increase its market share as
well as growth as compare to its rivals in the market. Along with this, they help the management
of corporation to provide effective footwear products to consumers in the present sector.
Appropriate goals and objectives like increasing marketing share and growth supports to trigger
on innovative activities at the workplace. This approach helps the corporation to manage its
business activities which helps to increase its efficiency and performance. In addition to this,
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profit and brand value and image of corporation focuses on innovative approaches which aids in
creating awareness regarding new products and services. It encourage the management of Great
to use innovation strategies at the workplace (Candlin and Hyland, 2014). For this, corporation
provides quality products and services to consumers as comparison of its competitors like Nike
and Puma in the market. As per case study, there are many other aspects like scarcity, cost as
well as time in development motivate the Great to trigger the innovation strategies for
improvement in existing products because they can help the management of corporation to
increase its sales and profit as compared with rivals in the present sector (Hanson,Tracy and
O'Grady, 2013).
Potential development
Potential development is important for the existing product and services with help of
innovation strategies in the market. Generally, proper innovation can help the organization to
discover various opportunities which can help to manage its operations. In addition to this, every
corporation has its priorities, goals and objectives related issues to balance business that fail to
innovate at the workplace. So innovation can be necessary for management for Greats to make
strategies. Along with this, it helps to analyze future needs, trend and desire of consumers. As
per this information, management of corporation can make appropriate Sneakers as per
requirements of consumers which can help to gain better profit and revenues in a appropriate
manner (Montalvo, Quist and Wagner, 2013). So potential development is necessary to face
dynamic changes with contribution of suitable innovation strategies.
Other competitors
Generally, Greats is a shoes manufacturing organization which provides sneakers to
youngsters, adults and teenagers across the various nations. In addition to this, there are many
competitors such as Nike, Adidas as well as Puma which are also branded corporations which
affect sales of Greats in the current market. Furthermore, they develop effective competitive and
innovative strategies such seasonal discounts, festivals offers, new features in products to
increase its sales within regular time intervals. This approach helps the rivals of Greats to
enhance its market share as well as growth in the present sector.
How company changes the business model
Organization can appropriate business strategies to change its business model in regular time
intervals. For this process, management of Greats can make plan to manage its business
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