This report details the international marketing management strategy for Green Chef, a Hello Fresh product, focusing on its entry into the Netherlands market. It analyzes market entry strategies, including direct entry with ALDI or a joint venture with Amazon, considering the current trends of bulk buying, online dependence, and cashless payments. The report explores global trends like online dependence, the shift towards a cashless society, and the increasing demand for packaged food, assessing their applicability in the Netherlands. Furthermore, it examines the role of social media marketing, including blog posts and videos, in promoting Green Chef's products, with a focus on platforms like Facebook and Instagram. The report concludes by summarizing the key findings and implications for Green Chef's international marketing efforts.
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