Green Chef: International Marketing Management Report - UK Market

This report provides a comprehensive analysis of Green Chef's international marketing strategy, focusing on its potential expansion into the UK market. It begins with an introduction highlighting the importance of marketing for organizational success, emphasizing how it aids in achieving goals and objectives. The main body of the report is structured into three key tasks. Task 1 examines market entry strategies, specifically focusing on a partnership with Tesco to reach consumers effectively. It discusses the importance of a coordinated marketing strategy, globalization's impact on business, and various market entry methods like exporting, licensing, and franchising. Task 2 delves into global trends and their application in the local environment, including the impact of COVID-19 on businesses and the rise of digital transformation. It highlights the importance of adapting to changing consumer needs. Finally, Task 3 addresses country-specific communications, emphasizing the need for direct marketing and advertising tailored to the target audience. The report concludes with a summary of key findings and a list of references.

INTERNATIONAL
MARKETING
MANAGEMENT

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
TASK 1.......................................................................................................................................................3
MARKET ENTRY STRATEGY............................................................................................................3
TASK 2.......................................................................................................................................................5
Global Trends and their application in local environment.......................................................................5
TASK 3.......................................................................................................................................................7
COUNTRY-SPECIFIC COMMUNICATIONS......................................................................................7
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9

INTRODUCTION
This report focuses on the importance of marketing for an organization and how it helps the
organization in achieving its goals and objectives while marinating and ensuring productivity and
profitability of the organization. This report helps in understanding different aspects of
marketing and also focuses on different strategies which are used by different organizations to
penetrate the market and generate revenues. This report is based on the organization Green Chef
which focuses on providing organic meals and vegetables to its consumers and this report
focuses on how an organization can reach out to new consumers by developing an effective
international marketing plan as it will help the organization in expanding its business in the both
domestic and foreign market.
MAIN BODY
TASK 1
MARKET ENTRY STRATEGY
This part of the report focuses on making arrangements with the retail supermarket giant TESCO
in the UK as it can help Green Chef in reaching out to consumers effectively and my reaching on
with agreement to TESCO can help Green Chef in attracting consumers towards its products and
services. Green chef arrangement with TESCO can help them in targeting consumers while
ensuring the quality of products and services.
The coordinated production, as well as supply technique of commodities or services to the
customer market segment, is referred to as a marketing strategy. It involves the formation,
implementation, and maintenance of agreements in a neighboring country compared to the
importers and exporters in commodities. By growing business in other countries, the company
can reach a significant number of potential clients and significantly build its business reputation.
This method, on either hand, can be laborious and fraught with pitfalls. The market access model
is a technique of increasing a company's probability of victory when determining the price. It
discusses the differences among international and domestic markets, as well as many of the
techniques that can be used.

This part of the report focuses on the market entry strategy for Green chef who can help the
organization is entering into a new market and achieving desired goals and objectives. Globalism
has resulted in a variety of improvements throughout the goods & services of businesses.
Because of all this, various sorts of changes and developments in products and infrastructures
have occurred as a result of shifts within influence individuals' needs and desires. During
globalization, value propositions had expanded and improved to meet the needs of individuals
from many countries. Mostly as result, the top management considers these objectives that
innovate through its commodity and infrastructures. This consists of a broad change and
evolution of a scenario that affects numerous countries around the world.
One of the most common methods of coming into the market. People and producers in many
other countries may purchase business essentials, arrange transportation; even conduct local
marketing with ease. Although companies could progressively export globally, taking advantage
of its type of quiet market entrance outlined previously, appointing a local trusted partner to
make payments among business customers, or perhaps even collaborating immediately with big
retail customers, is still a viable option. Choosing the appropriate collaborators may create or kill
a project. As a result, it's critical to extensively examine these important actors, respective
conditions of business, and respective national credentials. Yet relatively simple corporate tactics
can also have a significant impact on how goods are perceived.
Licensing seems to be the process of granting outside organizations official permission for using
the company's brand as well as other property rights. Every license holder could design and
manufacture products and providing services using their trademark. Companies obtain
copyrights and perhaps other compensation in return. This is a good method to break into a
marketplace with a softer pressure, particularly unless the business's a professional place that
operates permanent employees or whether company items might profit with manufacturing
activities. However, it's not all easy especially. That way a license holder interacts with clients,
the overall integrity of the work, as well as the regional twist that give their products could all
affect the product. This necessitates extensive due investigation on prospective partners
including companies. Franchising seems comparable to licensing, and that necessitates many
additional leadership roles. Throughout relation with investigating the certain niche demographic
before actually joining it, products must consider what they will construct the certain licensing

agreement, which would necessitate extensive research in and out of regional political processes
and prospective franchisor; determining whatever the company ends up buying (also for
companies, it's just permission; towards others, this is a package with procedures, advertising
relevant sources.
Establishing up an entire presence in such a market segment is a large investment for several
organizations, and it comes with a lot of benefits. Such type of 'redevelopment' investment –
'greenfield' referring to both the construction of new facilities – entails total power over
emerging economy's activities. Such type of international money is welcomed in several nations.
For just a myriad of purposes, certain corporations would only explore new locations where all
this sort of financing is feasible. Promoting quality a comforting level of authority unless the
item is especially sensitive to certain types of treatment, as an illustration, or whether it needs to
be established to variable key.
TASK 2
Global Trends and their application in a local environment
This consists of a broad change and evolution of a scenario that affects numerous countries
around the world. This could be the problem that such a company from a foreign country faces as
a result of changes in consumer wants and business planning requirements. Several international
developments that could affect commodities are described.
Companies throughout the world used to have to respond quickly and decisively towards the
pandemic's difficulties. Now that we're in the second stage of both the rebound, now seems to be
the time for firms to look for something and grab the possibilities that are developing. That
entails doing a "during in assessment" to gather information and knowledge upon on pandemic's
knowledge gained, and afterward prioritizing steps to improve financial performance now while
also understanding of the problem setting resistance again for future. Managers who take such
efforts now would be better aware of the value of the possibilities that would emerge inside the
post-COVID-19 rebound – as well as to struggle to dominate in respective markets as even more
stability emerges.

Following this COVID-19 outbreak. Following months of being pressured to digitize existing
responsibilities as well as seeking employment to "personality" alternatives, studies show that
interviews with over 70 European chief People executives indicated a desire to reintroduce a
human connection. Some executives feel that inability to attract and retain key talent and
improve motivation, managers should interact emotionally. Another explanation for such
turnaround would be that the learned during in the epidemic, where judgments would have to be
taken quickly, and management ability exists in abundance and only provides the necessary
backing to develop.
Corporations were making substantial growth towards achieving performance standards before
COVID-19. This coronavirus outbreak, on the other hand, has had a detrimental impact on a
variety of organizations around the globe, particularly the packaging business. Packaging
businesses began looking for new ways that have been environmentally benign, recyclable, and
disposable. Questions about both the health and cleanliness of reused packages, however, put a
temporary stop to both the packaged food industry in the future more towards a cyclical and
ecological distribution chain. Increased screen signage, consumption patterns, e-commerce, and
new and advanced sanitation are among some of the specific aspects of the packaging market
that have already been influenced.
In other circumstances, such as when dealing with foodstuff, the very same quantity of quality is
expected. Nevertheless, commercial products, such as those intended for fine dining cafes, fast-
food restaurants, and sporting venues, should now be pre-portioned then repackaged towards
more sales quantities packaging packages. Businesses that relied on materials and components
from hard-hit parts of this country, such as New York and New Jersey, and also China and
portions of Europe, originally attempted to maintain alternate food supplies. This prevailing tone
of optimism is tempered by the fact that perhaps the food system and what it might look then in a
few years, provides a bleak image of the future.
Mostly on overall, the fight to reduce plastic pollution has become a heated topic. Columbia,
sections of the U. S., Russia, Argentina, Croatia, Nigeria, Romania, as well as many other
nations have begun to prohibit its use of solitary plastic. Organizations are setting goals that were
hoped to achieve by a specific year in order into becoming as environmentally friendly as
feasible. Once COVID-19 was first introduced, customers were worried that perhaps people

might transmit the virus by encountering a virus-infected material or item and instead of
contacting the lips, face, or some other individual.
TASK 3
COUNTRY SPECIFIC COMMUNICATIONS
Direct sales may well not necessitate a large financial commitment, but it does necessitate a
significant amount of time and resources to close a purchase of these may be in small quantity
since business’ manufacturing and packing business personal goods. When it comes to trading
and shelf fees, direct marketing is frequently more expensive. Hiring everyone else to promote
business value to potential wholesale customers allows businesses to focus on refining or
introducing new items. Most new businesses discover that commencing with limited direct
marketing allows them to fine-tune their items to meet the demands and expectations of the
target audience.
Its target population is a group of people who were interested in purchasing a foodstuff. Find out
who lives in the area where even the company wants to promote its goods. Sex, ethnicity,
profession, job, family income, and community-style are all factors to consider. Such data can
assist organizations in predicting the consumption patterns of residents. While looking for the
best order to store business items, examine business commodity plus business audience.
Assuming business follows all applicable restrictions, the business may also be supposed to
purchase business service online to the consumer at a food stand, a growers' marketplace, a
carnival or celebration, door to door, or just on the Website.
Make the using advertisements to market their material. The material as a food company must've
been visually appealing. Investment in marketing photos since you need pictures or graphics that
really can connect with the audience. As just a business, it's critical to think of yourself as a
multinational corporation today, which involves engaging in the development of innovative
material.

CONCLUSION
It's been concluded as follows: global marketing is a technique and ability to manage and operate
a company in a worldwide globalized economy, as described by the framework allowing.
Numerous kinds of things have happened have developed inside the industry as a result of
global, including modifications in highlighted goods, internet shopping, and courier services,
among other things. Digital transformation, technology growth, and empowered labor were other
worldwide trends that have an impact on businesses' goods and services. Different display
options, like joint ventures, alliances, and social media outlets, aid in the operation of a business
in a global marketplace.

REFERENCES
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