Green Clean: Detailed Business Plan for a Cleaning Service in the UK

The Green Clean business plan outlines the establishment of a cleaning service in the UK, focusing on both domestic and commercial clients. It begins with an executive summary detailing the business aims, financial projections, and the company's commitment to eco-friendly practices. The plan then delves into the owner's background, market analysis, and market research, including customer demographics and preferences. A comprehensive marketing strategy, including digital marketing, is presented, followed by a competitor analysis that identifies strengths, weaknesses, opportunities, and threats (SWOT). The operations and logistics section covers service offerings, and the plan concludes with a backup plan and financial forecasts. The business aims to offer services like Sanitisation & Disinfection, One-Off Deep Cleaning, Green cleaning with Kangen water, Environment Friendly Cleaning, and carpet cleaning. The financial plan includes both internal and external funding sources with a focus on customer satisfaction and expansion. The plan also includes an analysis of competitors, SWOT analysis, and marketing strategies to attract and retain customers in the competitive cleaning service market.

Business Plan

Table of Contents
Section one -Executive Summary....................................................................................................3
Section two Owner’s background....................................................................................................4
Section four - The market................................................................................................................5
Section five - Market research.........................................................................................................6
Section six - Marketing strategy......................................................................................................7
Section seven-Competitor analysis..................................................................................................7
Operations and logistics...................................................................................................................8
Section eleven - Back-up Plan.......................................................................................................11
CONCLUSION ....................................................................................................................12
REFRENCES.................................................................................................................................14
Books and Journal................................................................................................................14

Section one -Executive Summary
1.1 Business summary:
We are providing cleaning services in overall UK. In today's time cleaning is important
part as people are focusing on cleanliness. It helps to keep us away from disease and make us
live safely. Hygiene is a concern of everyone (Ferreras-Garcia, Hernández-Lara, and Serradell-
López, 2019). Cleanliness basically means absence of dust, stains, bad smell, and many other
things. It is state of neatness. It is considered as a sign of healthy people. So we are focusing to
provide the service in UK and keep the houses of people safe and clean. The service provided by
“Green Clean” are Sanitisation & Disinfection Service, One-Off Deep Cleaning, Green cleaning
with Kangen water, Environment Friendly Cleaning and carpet cleaning (Watson, McGowan and
Cunningham, 2018). The company will offer an extensive range of domestic and commercial
cleaning services.
1.2 Business aims:
The aim of “Green Clean” is to provide best cleaning services and recycle the waste and
gain loyal customers base.
1.3 Financial summary:
Finance is backbone of every business. For “Green Clean” business capital is taken from
two sources one is internal and another is external. Internal source includes a loan from relatives.
Bank loan is taken as external source to fund the business. At the initial level the business will be
established at medium scale, but after 5 years there is plan of expansion in different countries as
well (Johnson and Garvin, 2017). It is important to forecast the budget and the finance that
would be required to achieve the goals and objectives of the company. A business needs assets
and liabilities to start and run the business effectively. The net worth of Green Clean is £203,894.
It is a vital task to keep check on income and plan the expenses accordingly.
1.4 Your business name:
The name of business is “Green Clean”. The purpose of selecting this name for business
as the company is providing cleaning services and taking care of environment by using
renewable resources.
1.5 Strapline:
“You can do it if you green clean it.”
1.6 Elevator pitch:

Green clean is started with a motive to provide cleanliness services in UK. It is important
to stay neat clean as cleaning brings some sense of respectability and moral superiority in people.
The aim of business is to reuse the waste and to use renewable resources (Tipu, 2019). The
company will help in providing healthy and disease free environment in overall UK. All the
needs and wants of customers will be properly and understood and the service will be provided at
the time when they want.
Section two Owner’s background
2.1 Why do you want to run your own business?
The main reason to start a business having a good idea and need of freedom. A person
who is ready to take risk and has an innovative idea can start a business. It is the time when the
people around are concerned about the health and hygiene, so establishing a business that
provides cleaning services is a nice idea. It takes efforts a lot of hard work to take the business to
success (Ferreira and Pinheiro, 2018). As the owner of business is boss and is able to take all the
decisions without taking permission from anyone else. A good way to make money is to start a
new business. As it is a old saying that “profit is reward of risk taking.” Along with that it is the
time to take care of environment so the business idea is to reuse the waste in best possible way.
2.2 Previous work experience:
I have experience as a manager in “The Happy House Cleaning Service.” The company
provides wide range of cleaning services to offices and homes throughout London. The
professional cleaners used to provide quality services and it was a good experience to work with
them (Clinton and Whisnant, 2019). I got the idea to open a new cleaning company and take care
of environment by reusing the waste that is collected.
2.3 Qualifications and education:
My journey started from a small school. Then I got higher education from Coventry
University. I have done Masters in Business Administration from Teesside University. I got
inspiration from my teachers as they focus on starting new business. Education helps an
individual to gain knowledge and understanding of the business.
2.4 Training:
I took on the job training on my previous job. As a manger I have to manage all the
cleaners and motivate them to work. I has always empathised their needs and wants and provided
them a good working environment (Caldera, Desha and Dawes, 2017). As The Happy House

Cleaning Service also provides the same cleaning services I have got many benefits due to that
experience. Along with that I have got training to make strategies that are effective for the
organisation and help the cleaners to provide quality services. Proper training helps individuals
to perform effectively while the job.
2.5 Hobbies and interests:
I always prefer healthy and hygienic environment and cleanliness is my hobby. I like to
communicate with different people and build relations with them. Also I am risk taker so I
planned to start my own business (Katz, 2018). My hobbies have helped me to start a new
business and that is in the field of cleaning.
2.7 Additional information
It is not easy to start a new business so I want to take training in relation to research and
development. So I can understand and analyse the needs and wants of customers and provide
them services (Sheffield, 2019). Also it is important to use updated technology and take
advantage of innovation.
3.1 What are you going to sell?
A service
3.2 Describe the basic product/service you are going to sell:
The basic service provided by Green Clean is to provide cleaning and sanitising services.
3.3 Describe the different types of product/service you are going to be selling:
The services offered by “Green Clean” are as follows:
 Sanitisation & Disinfection Service
 One-Off Deep Cleaning, Green cleaning with Kangen water
 Environment Friendly Cleaning
 Carpet cleaning.
Section four - The market
4.1 Are your customers:
Customers of Green Clean are both individuals and businesses.
4.2 Describe your typical customer:
The average customers to whom the service is provided are called typical customers. The
individual and households that are willing to avail the sanitising or cleanness facility are the
customers of the business (Strickland, 2018). Also the businesses also take services of

cleanliness. All the needs and wants of customers are fulfilled and quality services are provided
to them.
4.3 Where are your customers based?
Green Clean will provide service in overall UK. The customers are from middle class as well as
upper class families that can afford the services offered by the company.
4.4 What prompts your customers to buy your product/service?
The need of cleanliness and sanitising is rising and there is requirement of business that
provide services like this (Lubawa, 2020). Along with that a good marketing strategy will attract
customers. Use of digital marketing is a good idea at today's time as more customers are using
social media. It is a good platform to attract customers.
4.5 What factors help your customers choose which business to buy from?
The quality of service provided is a factor that helps customers to choose the business. It
is important to build relations with the customers as it increases the loyalty. Loyal customers are
vital part of a business as they make repetitive visit and are promote the business among family
and friends (Barrow, Barrow and Brown, 2018). Another factor is brand image; the image of
busi9ness also impacts the customers to select the business.
4.6 Have you sold products/services to customers already?
No, as I have worked as a manager in The Happy House Cleaning Service, where my
work was to manage employees and motivate them to work.
4.7 Have you got customers waiting to buy your product/service?
Yes
If you answered “yes”, give details:
As customers are turning hygienic and there is need of sanitisation and cleanliness
facility that our business is providing (Bals and Tate, 2018). It is important to understand the
needs and wants of customers and serves them accordingly.
Section five - Market research
5.1 Key findings from desk research:
It can be identified that it is important to know about the trend in the market and start the
business to provide them service according to the needs and wants of customers. There are
competitors of business that are providing similar services. So as to attract customers it is
important to provide quality services. Also the target customers should be decided in advance

and the product and service positioning should also be done in an effective way. Innovation is
also an important part as to attract the customers.
5.2 Key findings from field research – customer questionnaires:
It can be analysed that customers want quality services as there are competitors in the
market that are providing similar services but customers want quality services at reasonable
price. So as to satisfy customers it is essential to provide them quality services at affordable
price.
5.3 Key findings from field research – test trading:
From test trading I come to know that the business will be successful as there is need of
cleanliness services by the customers of UK.
Section six - Marketing strategy
What are you going to do?
Marketing Strategy is the way that is used by business to promote it. The marketing
strategy used by “Green Clean” is to use digital platforms (Moşteanu, Faccia and Cavaliere,
2020). The company will promote its services on social media platforms like Face Book,
Instagram, and YouTube. Social media helps to attract more customers and influence them.
Why have you chosen this marketing method?
More and more people have presence on social media platforms and it helps to increase
brand awareness by targeting more people. Nowadays people spend more time on social media
and it is a good way to make them aware about the new business.
How much will it cost?
It will cost around £180
Section seven-Competitor analysis
It is important to analyse all the information related to the competitors and set price accordingly.
Name, location and business size
The biggest competitor is Fast Clean that was established in 2001 and is one of the
successful businesses that has professional cleaning company in London. They provide domestic
and commercial cleaning services to all Central and Greater London.
Product/service and Price
The services provided by the company are as follows:

 Domestic Cleaning £100
 Rug and Carpet Cleaning £64.99
 Curtain Cleaning £64.99
Strengths
 Established brand image that attracts more and more customers.
 Good track record of providing services and has a good customer base.
Weaknesses
 The company is unable to deal with new entrants in the market.
 The marketing strategy of company is not effective.
 Company is not investing much in research and development
7.2 SWOT analysis :
Strengths
 It is an innovative idea so there are
chances of earning more profits by
attracting more and more customers.
 The marketing strategy adopted by
company is digital marketing and that
will help to attract more and more
customers (Hedvall, Jagstedt and
Dubois, 2019).
 Green Clean is offering the services at
affordable price.
Weakness
 There are already existing business that
are providing similar services to its
customers.
 There is lack of finances available for
the business.
 There is lack of skill full employees as
it is the starting of the business.
Opportunities
 Innovative idea helps to attract more
customers along with that there is need
of cleanliness service in the market
(Turner and Endres, 2017).
 The environmental policies are in
support of the business.
 Use of updated technology is also an
Threats
 There are regular updates in technology
that is difficult to use all the time.
 Competition is also one of the threat
faced by Green Clean company.
 Also lack of skilled workforce is a
problem for the business.

opportunity for the business.
7.3 Unique Selling Point (USP):
“Highest quality with lowest prices”
Operations and logistics
8.1 Production:
Production means converting the raw material into finished goods but Green Clean is
providing services to its customers.
8.2 Delivery to customers:
It is essential for a business to provide timely delivery of services to its customers so as to
attract more and more customers and establish a brand image in the market.
8.3 Payment methods and terms:
All the mode of payment is excepted like cash, digital payments and use debit as well as credit
cards.
8.4 Suppliers:
Name and location of
supplier
Items required
and prices
Payment arrangements Reasons for
choosing
supplier
XYZ Vacuum cleaner, with
attachments for
hardwood and carpet.
Duster.
Bucket to carry
supplies.
Broom and Dustpan.
Mop and bucket.
Microfibre cloths
It order to acquire the
the equipments the
business will take bank
loan.
As the
supplier
provides
quality
products at
reasonable
price. And
cost and
quality are

Paper towels. two
important
factors that
are studied
before
selecting a
supplier.
8.5 Premises:
A outlet is taken on rent in London that is the main branch and other outlets are there in
different cities in UK.
8.6 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price
Vacuum
cleaner, with
attachments for
hardwood and
carpet.
Duster.
Bucket to carry
supplies.
Broom and
Dustpan.
Mop and
New
New
New
New
John Louis
Olivia
Jack Leo
Harry

bucket.
Microfibre
cloths
Paper towels.
8.7 Transport:
Transportation is important for every business. To successfully operate a business there is
need of transportation. As Green Clean will provide services to households and business they
need proper transportation to reach them at time and provide them service as and when they
require. Transportation is crucial part for a cleaning business.
8.8 Legal requirements:
It is vital to fulfil the legal requirements. There are laws and regulations that business
needs to abide in order to effectively run the business. First of all it is important to register the
business and to be aware about the taxes and pay the taxes on time. The businesses that fulfil
legal requirements are able to operate smoothly and get support of government.
8.9 Insurance requirements:
Insurance is required by law and every business needs to have insurance of all the
employees. The employees feel motivated and work for the benefit of company when they know
that they are insured.
8.10 Management and staff:
Management is important part of a business. All the activities are managed by the management
team. To become successful it is the duty of managers to motivate all the employees and describe
them about the roles and responsibilities so that they are able to work and help in achieving goals
and objectives of the company (Vajirakachorn and Chongwatpol, 2017). It is beneficial for
organisation to have stilled staff as they are able to work effectively and efficiently for the
organisation. A proper management helps an organisation to be successful and satisfy the needs
and wants of company.
8.11 Additional information:
Equipment and premises are important for success of business. Proper research should be
done to select the location and that helps the business to attract more customers and provide them
services. Along with that all the laws and regulations need to be followed as that will help the

business to operate smoothly. Transportation facilitates the cleaning business and help to reach
the customers as and when they want.
Section eleven - Back-up Plan
Backup plan is required by every business as the market is uncertain. A back up plan helps a
business to have a plan that will support in case of failure. This will help a business to run in case
if the business is unable to be successful.
11.1 Short-term plan:
Short term plan is a plan that is made by business to achieve long term goal. It is usually
made for a time period of one year. It helps organisations to make strategies that will make them
successful. Short term plan of Green Clean is to make the customers aware about the business.
As there marketing strategy is to use digital marketing as a marketing strategy. They want to
make all the customers aware about the new business (Copani and Behnam). It will make a good
customer base of the business and that will make them successful and able to earn more profit.
11.2 Long-term plan:
Long term plan is made by the organisation for future. The time period is around 4 to 5
years and more. Businesses develop strategies that would help them to achieve long term goals.
A regular implementation of plans is required to achieve the long term goals. “Green Clean” is
planning to expand its operations worldwide that will require funds. So before that the business
needs to operate successfully in UK and earn good profit. Along with that a proper research
should be made by company to know about the trends in market and study the destination for the
business.
11.3 Plan B:
An entrepreneur should make Plan B in the starting as in case of failure of Plan A there is
requirement of Plan B. An organisation should make flexible strategies that can be changed
when required. Also if other digital platforms will not work than Green Clean business will use
Twitter to promote the business. Twitter is a good platform that helps to capture more and more
customers.

CONCLUSION
From the above discussion it can be concluded that to start a business there is need of a good
idea and the person should be risk tolerant. Above mentioned is a business plan of establishing a
cleaning business naming “Green Clean”. The business will provide sanitising and cleanliness
services throughout UK. Also there is requirement of proper research to start a business. In this
case there is previous work experience in a cleaning company as a manger that has helped to
know the concepts of the business. A good idea is always required to make a business successful.
There is discussion related to the equipment’s, operations and prices of the services offered. A
proper financial plan is given in support of the business plan. Along with that the background of
owner and his interest is also related to the success of business.

REFRENCES
Books and Journal
Bals, L. and Tate, W.L., 2018. Sustainable supply chain design in social businesses: advancing
the theory of supply chain. Journal of Business Logistics, 39(1), pp.57-79.
Barrow, C., Barrow, P. and Brown, R., 2018. The Business Plan Workbook: A Step-By-Step
Guide to Creating and Developing a Successful Business. Kogan Page Publishers.
Caldera, H.T.S., Desha, C. and Dawes, L., 2017. Exploring the role of lean thinking in
sustainable business practice: A systematic literature review. Journal of Cleaner
Production, 167, pp.1546-1565.
Clinton, L. and Whisnant, R., 2019. Business model innovations for sustainability. In Managing
Sustainable Business (pp. 463-503). Springer, Dordrecht.
Copani, G. and Behnam, S., 2018. Remanufacturing with upgrade PSS for new sustainable
business models. CIRP Journal of Manufacturing Science and Technology.
Ferreira, F.M. and Pinheiro, C.R.M.S., 2018. Circular Business Plan: Entrepreneurship teaching
instrument and development of the entrepreneurial profile. Gestão & Produção, 25(4),
pp.854-865.
Ferreras-Garcia, R., Hernández-Lara, A.B. and Serradell-López, E., 2019. Entrepreneurial
competences in a higher education business plan course. Education+ Training.
Hedvall, K., Jagstedt, S. and Dubois, A., 2019. Solutions in business networks: Implications of
an interorganizational perspective. Journal of Business Research, 104, pp.411-421.
Johnson, J.E. and Garvin, W.S., 2017. Advanced practice nurses: Developing a business plan for
an independent ambulatory clinical practice. Nursing Economics, 35(3), p.126.
Katz, J.A., 2018. The business plan: reports of its death have been greatly exaggerated.
In Annals of Entrepreneurship Education and Pedagogy–2018. Edward Elgar
Publishing.
Lubawa, G.G., 2020. Business Plan and Industrial Development: The Case of Family-Owned
Food Processing SMEs in Tanzania. In Handbook of Research on Institution

Development for Sustainable and Inclusive Economic Growth in Africa (pp. 231-253).
IGI Global.
Moşteanu, N.R., Faccia, A. and Cavaliere, L.P.L., 2020, August. Digitalization and green
economy-changes of business perspectives. In Proceedings of the 2020 4th
International Conference on Cloud and Big Data Computing (pp. 108-112).
Sheffield, A.J., 2019. Improving Access to Health: A Business Plan Approach to Creating a
Sustainable Nurse-Led Community Clinic. Nursing Economics, 37(6), pp.306-316.
Strickland, L., 2018. The Rellington Event Center Formal Business Plan.
Tipu, S.A.A., 2019. Business plan competitions in developed and emerging economies. Journal
of Entrepreneurship in Emerging Economies.
Turner, S. and Endres, A., 2017. Strategies for enhancing small business owners' success
rates. International Journal of Applied Management and Technology, 16(1), p.3.
Vajirakachorn, T. and Chongwatpol, J., 2017. Application of business intelligence in the tourism
industry: A case study of a local food festival in Thailand. Tourism Management
Perspectives, 23, pp.75-86.
Watson, K., McGowan, P. and Cunningham, J.A., 2018. An exploration of the Business Plan
Competition as a methodology for effective nascent entrepreneurial
learning. International Journal of Entrepreneurial Behavior & Research.