Business Plan Presentation: Green Clean Ltd for IBS Module

This presentation details the business plan for Green Clean Ltd, a cleaning service company. It includes an executive summary, owner background, market analysis, market research, marketing strategy, competitor analysis, operations, and a backup plan. The plan outlines the company's aims, financial projections, and unique selling points, focusing on providing cleaning services throughout the UK and recycling waste. The presentation incorporates SWOT and PEST analyses to assess strengths, weaknesses, opportunities, and threats, as well as political, economic, social, and technological factors. The marketing strategy emphasizes digital platforms. The plan also addresses competitor analysis and financial requirements, concluding with a summary of the business's viability and potential for success, supported by relevant references.

Presentation for IBS
My business plan

Table of contents
• Section one -Executive Summary
• Section two Owner’s background
• Section four - The market
• Section five - Market research
• Section six - Marketing strategy
• Section seven-Competitor analysis
• Operations and logistics
• Section eleven - Back-up Plan
• CONCLUSION
• REFRENCES
• Books and Journal

Business detail s (TAKE SOME OF
THE INFORMATION )
Business and owner details: Dimitris Ladopoulos - Founder & CEO -
Green Clean Ltd.
Business name: Green Clean
Owner(s) name: Dimitris Ladopoulos
Business address and postcode: Hürlimann Green Products GmbH
Neutalstr. 10 – CH-8852 Altendorf
Business telephone number: Tel: [phone]
Business email address:
Home address and postcode (if different from above):
Home telephone number (if different from above):

Business owners background
2.1 Why do you want to run your own business?
In today's time cleaning is important part as people are focusing on cleanliness. It helps to keep us away from
disease and make us live safely. Hygiene is a concern of everyone (Ferreras-Garcia, Hernández-Lara, and
Serradell-López, 2019).
2.2 Previous work experience:
3 years experience in cleaning industry
2.3 Qualifications and education:
Higher education from Coventry University ; Masters in Business Administration from
Teesside University
2.4 Training:
Attended cleaner training

Picture of premises available in
South Ealing
Some information about why you
chose it and what it will do Picture of the premises
This will be the office for cleaning company Offices will be targeted to deliver cleaning services

Summary of the business
1.1 Business summary:
Finance is backbone of every business. For “Green Clean” business capital is taken from two
sources one is internal and another is external. Internal source includes a loan from relatives.
Bank loan is taken as external source to fund the business. At the initial level the business will be
established at medium scale, but after 5 years there is plan of expansion in different countries as
well (Johnson and Garvin, 2017). It is important to forecast the budget and the finance that
would be required to achieve the goals and objectives of the company.
1.2 Business aims:
The main reason to start a business having a good idea and need of freedom. A person who is ready to take risk and has an
innovative idea can start a business. It is the time when the people around are concerned about the health and hygiene, so
establishing a business that provides cleaning services is a nice idea. It takes efforts a lot of hard work to take the business to
success (Ferreira and Pinheiro, 2018).
1.3 Financial summary:
Finance is backbone of every business. For “Green Clean” business capital is taken from two
sources one is internal and another is external. Internal source includes a loan from relatives.
Bank loan is taken as external source to fund the business. At the initial level the business will be
established at medium scale, but after 5 years there is plan of expansion in different countries as
well (Johnson and Garvin, 2017).

Picture of products items that your
business is doing.
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
Cleaning services and recycle the waste
3.3 Describe the different types of product/service you are going to be selling:
Health and hygiene, cleanliness services, and reuse the waste and renewable resources.
3.4 If you are not going to sell all your products/services at the start of your business,
explain why not and when you will start selling them:
Because in selling more than one product will divert the focus of the business, also in giving more
than service, extra staff requires to give service. In beginning demand is not stable, and taking all
products together raises the chances of bad service in any of the product; and this failure may
result into destroying the image of the company.
3.5 Additional information:
It is not easy to start a new business so I want to take training in relation to research and development.
So I can understand and analyse the needs and wants of customers and provide them services (Sheffield,
2019). Also it is important to use updated technology and take advantage of innovation.

How much capital will you need and
what will the money be for.
• Total capital required is $5 Million
• The money will be for investment for the growth of the business

What will your Human resource
department do on the day.
• Training
• Acquiring staff
• Check day to day performance apprails
• Classification based studies

Who are your competitors and how
are you dealing with them.
• NAICS are the biggest competitor, they will be dealing by price
differentiation strategy.

A little bit on what your business will
be offering
• We are providing cleaning services in overall UK. In today's time
cleaning is important part as people are focusing on cleanliness. It
helps to keep us away from disease and make us live safely. Hygiene is
a concern of everyone (Ferreras-Garcia, Hernández-Lara, and
Serradell-López, 2019).

A little bit about what your business
will be offering.
It can either be products ,service activities
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
Green clean is started with a motive to provide cleanliness services in UK. It is important to stay neat clean as cleaning brings some
sense of respectability and moral superiority in people. The aim of business is to reuse the waste and to use renewable resources
4.3 Where are your customers based?
Green Clean will provide service in overall UK. The customers are from middle class as well as upper class families that can afford the
services offered by the company.
4.4 What prompts your customers to buy your product/service?
Adopting bill well also arrange .
The need of cleanliness and sanitising is rising and there is requirement of business that provide services like this (Lubawa, 2020).
Along with that a good marketing strategy will attract customers. Use of digital marketing is a good idea at today's time as more
customers are using social media. It is a good platform to attract customers.
4.5 What factors help your customers choose which business to buy from?
The quality of service provided is a factor that helps customers to choose the business. It is important to build relations with the
customers as it increases the loyalty. Loyal customers are vital part of a business as they make repetitive visit and are promote the
business among family and friends (Barrow, Barrow and Brown, 2018). Another factor is brand image; the image of busi9ness also
impacts the customers to select the business.