This document presents a comprehensive business plan for Green Concept Company Limited, a proposed healthy food business in Hong Kong. The plan details the company's mission, goals, target market (health-conscious individuals in Mong Kok), and product offerings (smoothies, juices, and customizable salads). A thorough market analysis, including primary research (a questionnaire of 1000 people), informs the marketing strategy, which utilizes a multi-channel approach including WhatsApp ordering and in-store promotions. The operational plan outlines staffing, location, legal requirements (food factory license), and inventory management. The financial plan includes projected startup expenses, assets, funding (from six owners), a 12-month profit and loss projection, a projected balance sheet, and a payback period calculation. The plan concludes with appendices containing supporting data and visuals.
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