Green Market Context Analysis: Liquid Body Soap - MKT355 Report

This report provides a comprehensive analysis of the green cosmetics market, specifically focusing on liquid body soap. It begins with an overview of the sustainability issue, highlighting the increasing consumer interest in natural products and the environmental benefits of green cosmetics. The report then examines the societal impact, including political, social, and technological factors influencing the market. It identifies and analyzes brand champions like Neal’s Yard Remedies and Green People, showcasing their sustainable practices and product offerings. Conversely, the report identifies brand offenders such as Shea Moisture and Nature’s Gate, critiquing their practices and highlighting the use of potentially harmful chemicals. A sustainability frameworks analysis compares the brands, emphasizing the importance of organic ingredients and responsible manufacturing. Finally, the report provides recommendations for improving sustainability within the liquid body soap product category, offering insights into future market trends and best practices.

Running head: GREEN MARKET CONTEXT ANALYSIS
Green Market Context Analysis
Sustainability Issue: Green Cosmetics
Product Category: Liquid Body Soap
Name of the Student:
Name of the University:
Author’s Note:

GREEN MARKET CONTEXT ANALYSIS
Table of Contents
Sustainability Issue Analysis......................................................................................................3
Societal Impact Analysis............................................................................................................3
Brand Champion Analysis.........................................................................................................5
Brand Offender Analysis..........................................................................................................10
Sustainability Frameworks Analysis: Brand Comparative Analysis.......................................14
Sustainability Recommendations for product category...........................................................14

GREEN MARKET CONTEXT ANALYSIS
Sustainability Issue Analysis
Since large number of people show a great deal of interest towards natural products, therefore
number of manufacturers of green cosmetics lay focus on production of emulsifiers that are
mostly environment- friendly and are manufactured from natural ingredients. The word
“green” is usually associated with organic as well as healthy that has great opportunities on
the environment. Bio- based oleo chemicals are often extracted from various sources of
bacteria as well as renewable plants and these help in leading a movement towards green
cosmetics.
Liquid Body soap is the product category that is made up of green extracts from various seeds
of various plants, kernel from mature coconuts, antimicrobial agents and other environmental
friendly sources that is usually manufactured by various companies. Various natural form of
oleo chemical ingredients cause less skin irritations as well as allergic reactions and therefore
these have an impact on standards of living of people and their health.
Societal Impact Analysis
Consumers usually focus on utilizing green cosmetics and the fact is supported by natural
resources as well as materials. This fact is usually supported by environmental as well as
health awareness programs. Roles of sciences help to determine various variables that help
the customers to modify various green cosmetics. Main research is associated with extent to
which various characteristics related to consumption of various organic foods as well as
natural cosmetics. Appearance associated with materials of green cosmetics as well as
methods that are mostly environment friendly (Ghazali et al., 2017). Various biological
sources such as Collagen, Ceramide, and Beta- carotid are some of the ingredients that are
used to manufacture liquid body soap and they are used for manufacturing various
pharmaceuticals and also have an impact on healthcare as well as cosmetic goals. Cosmetics

GREEN MARKET CONTEXT ANALYSIS
usually have colour on various organic products, secondary effects due to health on skin as
well as other products.
Flowchart showing determination of utilizing a particular organic substance while
manufacturing green cosmetic products
(Author: Ghazali et al., 2017)
Political Factors
Studies associated with political factors that influence on the behaviour of people towards
green products as well as efficient technologies as well as devices associated with green
technologies with savings in consumers as those when compared to the ones that prove to be
sustainable to the environment.
Social factors

GREEN MARKET CONTEXT ANALYSIS
Social factors that usually have an impact on various availabilities associated with various
green products and this is the reason due to consumers are gaining consciousness towards
their green products.
Technological factors
In order to manufacture products that are made from natural extracts, it is usually made from
the basic knowledge associated with green chemistry. Various surfactants take various
processes associated with cleaning and this helps in emulsifying specific ingredients that can
be useful for removing acidity from the soils. Usually liquid body soaps are made from
natural plants in many cosmetic companies nowadays and plants like eucalyptus, vanilla
notes as well as lavender extracts are utilized for manufacturing through efficient processes
and technologies (Sohail, 2017).
Brand Champion Analysis
Any green cosmetic product with a certification from the organization The Soil Association
Cosmos Organic Logo usually predicts that that particular product is made from certain
natural formulations that are usually obtained from ingredients that are farmed organically.
No harmful herbicides or otherwise synthetic fertilisers are used for manufacturing these
green products.
Company Name: Neal’s Yard Remedies
Name of green product: Seaweed and Arnica Shower Gel
This is a very good liquid body soap product, the cost is £14 every 200 millilitre bottle, it has
a very beautiful aromatic essence since it is made up of certain natural ingredients like lemon,
lavender, essential oils extracted from pine trees that are usually collected from the
countryside situated near Mediterranean Sea as well as juniper. These special contents

GREEN MARKET CONTEXT ANALYSIS
usually help to revitalise minds of individuals when they take shower. Most specific active
ingredients like wild mountain arnica helps to soothe and calm the minds and organic
seaweed in the soap is very good for the skin, both these ingredients are obtained from
France. Though the product might not be so cheap, yet it is very essential for treating aching
muscles, render energy and freshness to users specially after taking a hard exercise.
Company Name: Green People
Name of Green Product: Moisturising Shower Gel Neroli and Marshmallow
This product is basically a very thick gel that usually lathers up well with the skin and gives a
very soft as well as gentle feeling. This liquid body soap is made up of extracts from natural
ingredients like Neroli as well as Marshmallow that renders joy to an individual during
shower and helps to linger on the individual’s body. There is another ingredient known as
Yucca that has special properties associated with cleansing, marshmallow as well as aloe
Vera help to rejuvenate as well as nourish the skin making it soft and smooth. This product is
particularly beneficial for people who have skin diseases like eczema and psoriasis. A 200
millilitre bottle of this soap costs £13.50 and it is available from Amazon shopping sites. The
useful features of this soap helped to achieve an award at the programme “The Green Parent
Natural Beauty Awards” that took place in the year 2018 and almost 90% of users have given
appraisals regarding the product quality. This particular product is 84.7% approximately
certified made out of organic forms of ingredients by Organic Food Federation (non-food)
and Vegetarian and Vegan Society.

GREEN MARKET CONTEXT ANALYSIS
This particular table give details information regarding liquid body soap products that are mostly made up of natural ingredients and usually
avoid harmful inorganic elements:
Product Price Promotion Place
Neal’s Yard Remedies
 Arnica as well as organic
juniper create a soothing
effect, arnica is obtained
from mountain meadows
in France
(Nealsyardremedies.com,
2019)
 Helps to ease the
tiredness present in
muscles and the foaming
bath create a luxurious
 It is listed among the
expensive cosmetic
products
 Price range is fixed at
£14 per 200 millilitre
bottle.
 This product is
usually promoted in
renowned salons and
experts prefer this
liquid soap to a great
extent.
 This product is
usually advertised in
fashion magazines
like Vogue
 Salons that usually
utilize green cosmetic
products
 It is utilized in
households by young
people

GREEN MARKET CONTEXT ANALYSIS
feeling
 It is mostly used by salon
professionals since it is a
branded product
(Nealsyardremedies.com,
2019)
Green People
 This particular liquid
body soap gel helps to
cleanse however the
natural oils that are
present on the skin are
usually retained
 They avoid using
harmful ingredients in
their product like
parabens, ethyl alcohol
 Since it is a hydrated
body wash, this
moisturising gel cost
a bit lesser than
Neal’s Yard
Remedies products
 One 200 ml bottle
costs only £13.50
 This particular
product is advertised
in various shopping
sites like Amazon and
Nykaa
 It is promoted
through official
website of the
Company
 This shower gel is
mainly used in
pharmacies for
treatment processes
 It is also used in by
various green
cosmetic experts

GREEN MARKET CONTEXT ANALYSIS
or any other harsh
foaming agents therefore
it is very much beneficial
for users who undergo
through major skin
problems (Green People,
2019).
 This particular gel need
to be applied after
washing as well as
rinsing with warm water
and direct applying may
feel cold
 It is mostly used in
households and is also
provided in hotels at the

GREEN MARKET CONTEXT ANALYSIS
shower rooms

GREEN MARKET CONTEXT ANALYSIS
Brand Offender Analysis
Basic definition behind process of Green Extraction is that it is usually based on discovering
as well as designing certain extraction processes that would help to reduce excess
consumption of energy and would also render utilization of various alternative solvents as
well as natural products that are renewable (Schwarzenbach, Gschwend & Imboden, 2016).
This will also ensure safety of health and add high quality standards to those green products
in the market. However there are certain companies that do not abide by the rules led down
by ‘Green Extraction of Natural Products’.
Company Name: Shea Moisture
Name of Green Product: Virgin Coconut Oil Daily Hydration Body Wash
Although it is termed as best organic body washes and information that is available in
website talks about its cleansing effect on the body however this particular Company involve
using harmful inorganic chemicals like Triclosan and SLS that cause side effects. It is also of
a very cheap rate, at which no good organic body washes are available from other companies.
It utilises synthetic chemicals that is often harmful for the skin and it has no proper guarantee
on its products in the market.
Company Name: Nature’s Gate
Name of Green Product: Pomegranate Sunflower Body Wash
This particular product is actually made from Pomegranate and sunflower oil extracts and it
has widening effects on skin due to presence of jojoba oils however the Company produces
certain false advertisements regarding the benefits of utilisation of these products for example
regarding the presence of formaldehyde or parabens in the composition. Certain inorganic
chemicals are actually present in these so-called green cosmetic products this often give the

GREEN MARKET CONTEXT ANALYSIS
smell off- putting (Nature's Gate, 2019). It is not mostly preferred by customers because of
certain scams associated with the Product Company however false representations may
sometimes cause illusion and users get affected due to buying these fake products in the
Company market.