BMM3013 - Green Health Restaurant: Business and Marketing Plan

This report presents a comprehensive business and marketing plan for Green Health, a proposed medium-sized organic and ethnic restaurant located in London. The plan outlines the restaurant's objectives, including sales and profit targets, and its mission to provide a delightful dining experience with a focus on sustainable practices. The report details Green Health's services, management team, and target market, which includes various demographics within London. A thorough SWOT analysis highlights the restaurant's strengths, such as its unique menu and dietary benefits, while addressing weaknesses like being a new business and the higher cost of organic food. The plan also covers the marketing strategies, including product and promotional mixes, pricing, and place (distribution) strategies, to effectively reach and engage the target audience. The document concludes with a reference list of relevant marketing and business management literature.