Marketing Presentation: Sustainable Tourism Practices in London

This presentation focuses on green marketing strategies within the context of London's tourism industry. It begins by defining green marketing and then presents a case study on how Visit Britain can implement eco-friendly methods to attract tourists and increase sales. The presentation outlines three key objectives: increasing green marketing methods, implementing eco-friendly promotions, and enhancing business sustainability. It suggests practical steps like partnering with sustainable organizations and reducing waste to achieve these goals. The conclusion emphasizes the growing importance of green marketing in tourism and highlights the benefits of sustainable business practices. References for further reading are also provided.