Green Mountain: Handmade Perfumes Business Idea Presentation Analysis

The presentation explores the business idea of Green Mountain, focusing on handmade perfumes. It begins with an introduction to entrepreneurship and highlights the unique selling points of the product, emphasizing its natural and safe composition. The presentation then delves into market analysis, identifying a significant market gap due to the novelty of the product and the need for more information. The profitability of the business is discussed, emphasizing the potential for high demand and revenue generation. The value proposition of the handmade perfume is presented, emphasizing its unique features and long-lasting fragrance. A business model canvas is used to analyze customer profiles, revenue streams, channels, and customer relationships. The presentation concludes by highlighting the potential for success in the market, with references to relevant academic literature.

Green Mountain

INTRODUCTION
Entrepreneurship is defined as converting a idea into a successful business venture.
In this presentation different aspects that can denote the success of the business idea will
project.
Handmade perfumes is a profitable business idea as the product is natural and safe to
use.
Natural essence of the product will attract the customers in market.
This presentation will project different factors that will denote about the profitability of
business idea.
Value proposition of the business idea will also denote in this report.
Business model canvas will also project in this report.

Sticky Notes
 The information was accessed from the internet research.
Internet has driven throughout the journey to collect
necessary information over the products and market
segments and customer base.
Journals has also over looked to take the complete detail
about the products.

Market gap
The gap in the market is huge.
The idea is unique and completely untouched.
Due to the new idea the lack of information about handmade perfumes is also
a big issue for the organisation.
The product is completely natural and the fragrance of perfume stay longer
will surely be a touching point for customers but potentially it will fund
attractive only for old age group people.
To collect the right information source is a big gap organisation needs to
fulfil.

Profitability of business
This is a unique business idea that will create plenty
of profit generation opportunity for business.
Natural handmade perfume is a rare idea for
establishing a business venture.
This product will receive a huge demand in market
which will create huge profitability opportunity for
company.
It can be projected that due to huge demands in
market the business venture will be able to generate
huge profitability in the market.

Value proposition
Green Mountain Company is coming up with a new
product can handmade perfume.
This is a unique idea for business.
This product will create a value addition for company
in market.
This is a rare product as the perfume will be handmade
which will sustain the fragrance for the longer time in
the body of the user.
The product is handmade which also allow the
manufacture to serve the natural product with no waste
features.

Business model canvas
Customer profile
The target customer for the product will be all young and
old age people engaged in fashion.
Fashion enthusiast will be the primary customer base for
this product.
The people in society likes to smell fresh like girls,
women, man and other people who likes fashion.
Revenue streams
Company will sell the product at all different e-commerce
website.
Company will have its own stores to sale the product.

Con..
Channels
The product will be available at all the mode such as online and offline like ecommerce sites like
Amazon, Instagram over company’s profile and other social media handles.
Company will sell the products in all its stores.
Online mediums will also use to sale the product.
Customer relationship
This product will allow company to establish a long run relationship with its customers.
This product will create its own demand in market due to unique product features.
Customer relation immensely influenced with the quality of product.
Due to high quality company will be able to establish a long term relationship with its customers.

Primary and Secondary Data
Primary data is collected with the support of interviews of
the experts.
For collecting the information intenet has used as a
leading tool.
All the information was collected with the support of
internet and experts journals.

CONCLUSION
The project has projected about different aspect related to
new business idea.
The product is natural which will allow company to gain
an effective success in market.

REFERENCES
Anwar, M. N. and Daniel, E., 2016. The role of entrepreneur-
venture fit in online home-based entrepreneurship: A systematic
literature review. Journal of enterprising culture. 24(04). pp.419-
451.
Shepherd, D. A. and Zacharakis, A., 2018. Conjoint analysis: A
window of opportunity for entrepreneurship research. Reflections
and extensions on key papers of the first twenty-five years of
advances. pp.149-183.