Green Spokes' Strategic Analysis: Market Share and Business Growth

This report provides a comprehensive analysis of Green Spokes' business strategy, focusing on strategic choices and their impact on market share and business growth. It begins by outlining the company's opening strategy, emphasizing competitive pricing and utilizing models such as SWOT, Porter's Five Forces, PESTEL, VRIN, and Ansoff Matrix to identify suitable strategic directions. The SWOT analysis highlights strengths like skilled employees and effective marketing, while addressing weaknesses such as limited innovation. Porter's Five Forces assesses competitive rivalry, new entrant potential, supplier power, buyer power, and the threat of substitute products. PESTEL analysis examines political, economic, social, technological, environmental, and legal factors influencing the business. The VRIN analysis evaluates the company's resources and capabilities, and the Ansoff Matrix explores market penetration strategies. The report also discusses key strategic decisions made by Green Spokes, summarizes findings over a three-year period, and includes a reflective judgment on the overall evaluation of the report. This document, contributed by a student and available on Desklib, offers valuable insights for students studying business strategy and strategic management.

Business strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Opening strategy.........................................................................................................................1
Key strategic Decision ...............................................................................................................6
Summary of 3 Year Finding........................................................................................................6
Reflection....................................................................................................................................7
CONCLUSION................................................................................................................................9
References:.....................................................................................................................................10

INTRODUCTION
The procedure of strategic management includes the formulating of appropriate correct
strategy which helps in supporting the overall growth and development for the business venture.
On the basis of strategic formations the report is based of an organisation called as Green
Spokes. The report is going to discuss regarding the outcomes made through simulation game in
framework of strategic choice of business venture. Moreover, the report discusses opening
strategy with use of certain theories and key strategic decisions. Further, this report summaries 3
years finding and reflective judgement is provided for whole evaluation of report. This can be
stated as a fact that this whole project on performance will reveal which business unit has been
approached while enjoying society's collaboration(Anderson, M.A., 2019). All important
strategic decisions of the company are discussed within the framework of this project and further
demonstrated within the framework of this project. All of the major strategic directions the
company is pursuing would be discussed as part of this project. This is an important function
related to this project as it would assist the fellow in considering all of the areas that the company
is addressing in order to make the right strategic company decision. A reflection is made on the
learning ring that is being undertaken to complete this entire project. In addition, this project will
also discuss the skills and abilities required to complete the report or project.
MAIN BODY
Opening strategy
The business report is summarise projection for different strategic choices related with
resulting in market share of 26%. The business growth and development is maximised under the
business venture. The models mentioned below are followed by organisation in order to identify
best suitable strategic direction and choices for having support on overall growth & development
of venture. The competitive pricing strategy is followed by company as part of initial strategic
choice (Ansoff, H.I. and et. al., 2019).
SWOT Analysis
This highlights the correct strategic choice by presenting strengths, weakness,
opportunity and threat related with organisation. These all are core base for designing and
developing appropriate strategic choice advisable to venture.
Strength
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 The organisation holds 28 employees which is clinical for resource management.
 The business organisation has strength of high employee sustainability.
 The organisation has skilled employees at all different level in the aim of maximising
growth & development.
 There is well management of resource allocation as it comprises 2,33,282 in form of cash
which creates feasibility in business operations that is performed organisation.
 To have competitive advantage effective and modern marketing practice favours
organisation irrespective of aggressive level of market competition which company is
currently being able to cater 26% of total market share (Bhattacharyya, S.S. and Verma,
S., 2019). The company's sales channels are nearly 70,000 valued direct, 93,000 in retail, 182,000
in large retail and 282,000 online retail. All of this is carefully broken down into numbers
that cover all areas and aspects of organisation's business goals.
Weakness
 The challenge is created in delivering better management operation due to lack of finance
availability which is related with organisation practices that offers 928.860 in the form of
net profit.
 The venture is not motivated due to lack of innovation in designing the best and
modernised strategic choices so that overall growth and development can be enhanced.
27% of market share is denoted as current value (Fava, V., 2019).
 Small company that does not offer its customers well-diversified business venture
practices, which further leads to a lack of customer loyalty in organizational services. The company's pricing practice also does not look good with the competition the
company faces, and uses the competitive advantage to improve business growth and
development opportunities in each target market.
Opportunities
 The company has the opportunity of business expansion.
 The company can gets support from digital promotion and social media marketing for
future growth in target market. For funds enlarging trading is massive growth
opportunity.
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 The effective competitive advantage favours the organisation in strategic alliances with
other gaming devices. The company retains human resources with support of talent management for modernised
practices and training manual for betterment possibilities of growth and development in
business venture (Franceschelli, M.V., Santoro, G. and Candelo, E., 2018).
Threats
 The business venture faces huge threat of competition.
 The venture can have threat of not holding global presence. In the continuous interval new variant is not launched by Green spokes which is threat for
venture in market as in times of competitive environment customers expects of
experiencing new process which is lacked by venture (Hawking, P. and Sellitto, C.,
2017).
Porters five forces
This is a model of competitive advantage which is demonstrating influence and power in
all different forces in respective target market. This model comprises of different forces which
supports and favours business organisation for operations.
 Competitive rivalry (High)- In respective target market the competition is aggressive as
product and growth demand attract all stakeholders for investment in market which
results into heavy level of market competition affecting business performance. For the
green spokes power is high which face aggressive level of competition resulting in low
market share of company. It puts impact on company growth rate and performance which
is prove by simulation game.
 Potential of New entrant (High)- It is related to stakeholder which is new in sector
which can be existing business house concerned with other sector or new investor in
market. The new entrant gets immense opportunity with growth and development of this
sector and profitability attracts stakeholder. This sustain force to be high (Hofer, L. and
et. al., 2018).
 Power of supplier (High)- This is also an key force which influence operations of
business of Green spokes. They are directly involved with different operations performed
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by venture and strategic role is comprised for supplying business product and service.
The supplier involvement in this force is active in context to Green Spokes.
 Power of buyer (High)- The company strategies and design are based on targets and
potential customer base which plays role in formulating strategic decisions on behalf of
business venture. This force is high for organisation as there is involvement of customer
in progress and growth (Huo, D. and Ouyang, R., 2018).
 Threat of substitute products (High)- The substitute product are one which replaces use
of Green Spokes for target customers. There is a huge emphasis on innovation which
provides forces to be more empowered for business entities. Hence, it has high force for
venture.
PESTEL Analysis
The business operations are influenced by the external business environment which is
related with green spokes. The forces and factors involve direct involvement in operations of
business organisation that are performed. In PESTEL analysis tool factors are as follow-
 Political factor- It includes country political situation which makes company more
impactful. It involves all policies which is implemented by government in relation to
taxation, funding that highlights support to small business in UK for growth in target
market. The political stability in UK also favours business houses for designing and
development of long term policies for controlling better control in business venture.
 Economic factor- In UK economic position is very progressive due to high purchasing
power, per capita which is increasing in country and such force creates an huge impact on
performance. Further, the growth rate of GDP is approx 2% which is attractive in
developed country. This creates an positive indicator for economic situation and liquidity
is maintained. The total income spotted as 633941, net profit as 125345 and net cash flow
of 141848 is maintained (Perez-Franco, R.J. and Phadnis, S., 2018).
 Social factor- The UK people likes to play Green spokes for identifying key fact growth
possibilities of these sector are massive. Also, the culture among students and children to
play games on online platforms make sector more something for the business units. All of
this has a huge impact on the company's performance. This could support the sale of the
company and growth of 27%.
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 Technological Factor- In the emerging business environment there is a technological
advance in the UK that is influencing the entire sector to provide constant growth and
better services. It helps maintain a good pace when it comes to growing in emerging
target markets. The innovation in this sector is channelled with the role of technology,
which provides better opportunities for the company to grow and develop in the market.
 Environment factor- The natural resources along with business objectives are protected
in this factor. This delivers corporate social responsibility operations for supporting
whole sector in emerging market. All this influence and support the whole industry and
sector to design and develop in the respective target market (Puspitasari, I. and Jie, F.,
2020).
 Legal factor- It comprises of all legal laws and regulations concerned with organisation.
It supports all different laws like data protection, consumer right law, equality law and
others. The industry is required to support laws and legal regulations for offering business
operations.
VRIN Analysis
It pertain several factors and elements for supporting business progress in market which
comprises factors such as valuable, rare, inimitable and non-substitutable. This all are core
factors supporting venture for supporting strategic direction in market designing.
 Valuable- In market operations performed by Green spokes are valuable as this game is
different from other gaming platforms which makes more powerful for target customers.
In the respective target market it is significant for venture to support right pace of growth
& development which empowers for supporting better strategic growth. This is identify
that the space usage is 69%. Production usage is 94.
 Rare- All strategic measures that are operated by the Green Spokes are evaluated in
comparison to other organizations. Because the company offers 24-hour customer
support that makes a huge difference in the pricing of services for its customers. This is
equally important for the company to best support its practice (Ransbotham, S. and et. al.,
2017).
 Inimitable- The practices of the green spokes are inimitable as it plays a key role in
differentiating products on the market. This played a huge role in helping the company
gain competitive advantage in each target market.
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 Non-substitutable- The corporate and gaming segment of society is not interchangeable.
All of this indicates a feature which shows the fact that the product and the function of
the gambling network cannot easily be replaced by the other competitors. From now on it
can be confirmed that the results of the online business game also favour the company's
growth in the market.
Ansoff Matrix
This model enhances organisation growth being an strategic approach which offers
strategic choices for boosting growth and development opportunities in venture.
 Market penetration- The company sales is increased in existing market which involves
strategies such as discounting technique for offering discounts over sale and other
approaches which involves coupons ans such practices.
 Product development- The company enters into new market with existing product
which is an another approach taken by business housie. This requires big investments for
financial resources which makes an approach risky.
 Market development- the new product is lunched by the company in present market.
This approach helps in boosting growth and includes focusing on research and
development for new product development (Salwa, C.H. and Sudarsan, N., 2018).
 Diversification- The company gets enter into new market with new product in this
approach which is very effective for growth rate maximisation.
The green spokes follow the approach of market penetration which allows venture in
improving its growth rate and sales in existing market. The organisation contains sufficient net
profit of 120375, cash flow balance of 116772. On the business entity there is no loan liability
which creates any financial burden over venture.
Key strategic Decision
For maximising the growth the company has taken several decisions like market
penetration which supports business venture for enhancing existing capability to mitigate
business objectives. The key strategic decision involves strategic choices which helps in
maximising entire growth and development. The outcome of game directed company for taking
various steps such as enhancement of internal capabilities, digital promotions for enhancing
business potenials (Yuan, C., Xue, D. and He, X., 2021).
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Summary of 3 Year Finding
The previous three year performance of Green spokes is been good for organisation
which improved growth rate during time frame of three years. The effective level of performance
can be delegated which results in strengthening of company growth and better development
opportunity are developed. For the business venture previous three years has been progressive in
total market share of approx 27%. The net profit has to be reached out to 117,301 and company
sales is been extended to 614718 (Sun, Q. and et. al., 2020). All of these are key indicator in
entire success of business venture in target market. In the Y8Q1, the new model is introduced by
the company to bring more customers to the market. Research into the introduction of the
superbike has begun. This could lead to a further decline in sales for the company. In the
previous quarter, when the company's revenue was 569463, that could increase to 470187.
Regardless of the fact that Green Spokes is working on its new development, the company's sales
could decline (Waspodo, B., Ratnawati, S. and Halifi, R., 2018). This new bike model will be an
electric bike that would allow people to avoid gasoline. The company is currently working on its
design, which will hit the market in the future.
Reflection
Describe the experience
During the completion of this project, I learn and developed as an individual. This
particular assignment makes me aware of all the different strategic models and tools that can
support my overall growth and my understanding of the competitive factors for the company. I
can develop my skills which include communication, presentation, etc. Research and the like on
skills that will help me advance as an individual to grow in my professional career. This is
important so that the individual becomes aware of all of the strengths and weaknesses associated
with the person. I was able to learn all of the different areas of development that are required for
an individual to improve individual skills and abilities. This entire report and project has been a
learning delight for my overall growth and development in my professional career. This became
necessary for me in order to be able to approach this project in the best possible way.
Explore the experience
The experience of this project is very crucial and has given me various learning
opportunities. I have acquired a variety of skills and abilities including time management, work
management and similar skills and abilities that will surely benefit me to achieve the overall goal
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of being a professional. My experience contains skills and abilities that may enable me as an
individual to understand the importance of this entire study being conducted. The experience of
this project was a learning tool for me as an individual. I have researched the fact that this whole
project has provided and imparted a tremendous amount of experience that has further enabled
me to improve my skills and efficiency to serve various roles and responsibilities. During the
completion of this project, I learned to further understand the entire market situation. This report
is all about market research, which I also examined in this project. I learned about all the
possibilities that complete market research can provide. Completion of this project not only
enabled me to gain in-depth knowledge and understanding of the market, it also helped me gain a
full understanding of the market situation.
Analysis and interpret the experience
I can judge that completing this entire project has been a learning journey for me as I
have had the opportunity to accumulate all of the different skills and knowledge about the
particular research study that is being carried out. During the completion of this project, I gained
an understanding of my skills such as communication skills, analytical skills, and such positive
skills that I possess. In addition, I am also learning about negative area grading that needs
development and improvement in order to get better results. The skills are innovative skills,
management skills, and other skills that support my growth and development as an individual. I
can safely say that the entire experience of completing this project was challenging for me and a
great learning experience at the same time. I can safely say that this project will continue to
guide me in my professional life to deliver better or higher quality projects to meet the deadline
on time. Additionally, the skill I was able to develop has been very positive for me as an
individual. The experience I gained during this project made me believe in my abilities as I was
able to complete this on time which gave me more confidence and experience as a professional.
Form alternative / hypothesis
The hypothesis I made in this project is about all elements of business environment
affecting performance of the entire organization in the same way. In addition to this, I also
hypothesized that only competition in the market will limit the entire company in order to
achieve its set goal. Therefore, all of these hypotheses set the tone for me in this project. I
learned and understood that I have all the skills and beliefs that can complete this whole project
on time. I also recognized all of my skills and abilities that have a positive effect on my overall
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personality. This is an important fact that an individual's learning is a very important element or
factor in helping me do my best. This project has built a sense of self about all of the different
measures I can take to further tackle the whole study. All the hypotheses that I have made since
the beginning of this project were maintained until the end of this project. The hypothesis
becomes the basis for completing this entire project. All areas in this study will be covered based
on the hypothesis created and the whole situation will be assessed accordingly.
Frame future actions
Skills Strategies Resources Time frame
Communicati
on skill
Communicate with others
regularly. Improve listening
or active listening, which
makes communication even
more effective.
Resources such as
internet sources,
books, magazines,
and similar sources
need to be researched
to improve my
communication
agility.
4 weeks
Analytical
skill
Reading books, magazines,
case studios, video lectures
and such like strategies used
to develop the respective
skills and abilities.
Reading regular book,
article, daily journal,
newspaper and such
type of resource
needs to be there.
5 weeks
Management
skill
Form team, assess ability,
review time gap, frame
strategies, review success,
make goals.
Internet sources,
professional videos
and such like of
resources are
required.
4 weeks
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CONCLUSION
It is being concluded that simulation game is positive with application of different
strategies like Swot analysis, pestle analysis, porter five forces and such like of strategic choice
models. All this models provides growth and development in strategic direction. The role of
simulation game was to direct business regrading the potential benefits. In the aim of gaining
market competitiveness it developed the practice of designing new bike as Green spake faced
decline in sales. This will help the company in expansion of sales along with profits. The new
bike will support company in sales maximization for retaining customers in target market.
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