AS1 Report: Impact of Green Phenomenon on Tourism Businesses in UK

This report investigates the impact of the green phenomenon on tourism businesses, focusing on how climate change affects the industry and creates opportunities for sustainable growth. The introduction highlights the tourism industry's significant economic contribution alongside its environmental impact, emphasizing the need for green practices to ensure continued tourism. The report outlines the aim, research objectives, and questions, followed by a detailed explanation of the research methodology, including interpretivism philosophy, inductive approach, descriptive design, and qualitative research methods. A literature review examines the green phenomenon's impact on businesses, the effects of business on climate change, and the application of capability analysis on SMEs in the tourism sector, supported by a PESTLE analysis. Recommendations and conclusions are provided to promote sustainable and environmentally responsible tourism practices. The report underscores the importance of green initiatives in tourism to preserve natural resources, support local communities, and ensure the long-term viability of the industry. The study utilizes secondary data sources like journals and articles while adhering to ethical considerations to present a comprehensive analysis of the topic.

AS1 Management
Report

Table of Contents
TOPIC: The impact of Green Phenomenon on Tourism Businesses...............................................3
INTRODUCTION...........................................................................................................................3
Aim.........................................................................................................................................4
Research objective:- ..............................................................................................................4
Research questions:-...............................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................4
LITERATURE REVIEW................................................................................................................7
The green phenomenon have an impact on business..............................................................7
The business have any impact on climate changes................................................................8
Application of capability analysis on SME from tourism sector ........................................10
PESTLE ANALYSIS....................................................................................................................13
Analysis and evaluation of application.................................................................................16
RECOMMANDATION.................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

TOPIC: The impact of Green Phenomenon on Tourism Businesses
INTRODUCTION
Travel and tourism industry is work toward providing services related with the leisure,
overseas travel, distance travel etc. This sector contribute up to a great extend in enhancing and
improving the economical condition of the country but on the other it also influence the
environment up to a great extend. This is because with the advancement of technology and
anticipation of globalisation concept the travel and tourism sector is growing at a rapid pace. As
a result of which the frequency of people visit to UK is also increasing due to several reasons
like family trip, tour, business purpose, study abroad and many more. This leads to increase in
the visit of people to that country which may influence the environment of UK in negative
manner ( Pookhao, 2014). As the people who are new to country may not be much aware about
its environmental conditions and policies toward environment safety. As a result of which tourist
may harm the natural resources or may over utilise, additionally it also create pollution like air,
water, sound etc. This not only affect the environment but also the beauty of place which is the
main point of attraction to the tourism for visiting UK.
Hence, in order to deal with such issues and maintaining a better environment which help
in ensuring continuous visit of tourism, the players of travel & tourism sector must focuses
toward adopting the green phenomenon within their business practices. The green phenomenon
within a tourism industry mainly focuses over putting efforts toward some critical issues of
environment that are related with carbon emission, waste management, water supply and
biodiversity conservation which is mainly created due to increase in tourism activities. The green
phenomenon mainly focuses over making people aware about the negative impact which tourism
practices and ways to minimise it by involving local community for the conservation of ecology
and biodiversity of a particular area (Maćkiewicz and Konecka-Szydłowska, 2017). So that
biodiversity in return provide economic incentives to local community. The main aim behind
conducting this project is to develop an understanding regarding the concept of green
phenomenon in the tourism industry and impact of climate change over businesses. In addition to
this, it will support the travel and tourism businesses in improving their business practices so that
sustainability and green tourism can be promoted.

Aim
The main aim of this research is to see how the climate changes affect the businesses and
creates opportunities for business to grow and encourage the business to consider the
opportunities which green energy can create.
Research objective:-
1. To identify the impact of climate changes on businesses
2. To identify the ecotourism create opportunities for businesses
Research questions:-
1. The green phenomenon have an impact on business?
2. The business have any impact on climate changes?
RESEARCH METHODOLOGY
Research methodology is refers to that part of an investigation which contains an
information regarding number of tools and techniques which are basically used within an
investigation in order to gather, evaluate and interpret the information in effective manner in
order to achieve aims and objectives of investigation. Additionally it also help an investigator by
directing about the manner in which information must be gathered and evaluated so that findings
can be presented in effective manner toward the accomplishment of research objectives (Nicolae
and et. al., 2016). Following are the research methods that will be using in order to gather
information toward the support of research topic i.e. “The impact of Green Phenomenon on
Tourism Businesses”. These are mentioned below:
Research Philosophy:- There are two type of research philosophy i.e. interpretivism and
positivism. In order to perform this investigation effectively interpretivism philosophy will be
used by the researcher as it support in gathering information while considering realistic approach
which directly affect the outcome of investigation. By using this philosophy the researcher would
be able to collect information about the impact of Green Phenomenon on Tourism Businesses
from several sources in context of research aim and objectives along with real evidences. This
philosophy is adopted to perform work over human perceptions so that the view point of several
authors over this topic can be critically evaluated.

Research approach:- The research approach are of two type such as inductive and
deductive. Among these the inductive approach will be used as it help in brining best possible
outcome which get through in-depth investigation that is more appropriate for qualitative form of
investigation. In addition to this it is more flexible as compare to deductive approach as it
focuses over the broader concepts despite of covering all small aspects involve in investigation.
Research design:- The research design work as a blue print for overall work and are
basically of three type such as descriptive, exploratory and experimental (Poladashvili, Cardoso
and Cairrao, 2014). For this research the descriptive approach will be used which support in
conducting detailed evaluation over concept and impact of green phenomenon on tourism
industry which is based on qualitative mean of investigation.
Research methods:- This is basically one which explains about a method to be adopted
for gathering the information. The research methods are basically of two type such as qualitative
and quantitative. Among them qualitative mean of investigation is consider for gathering
information regarding the green phenomenon within tourism sector. The main reason behind
adopting this methods is that it allow the researcher in performing in depth evaluation over the
research topic. In addition to this it will also allow the researcher in uncovering the trend within
the thoughts or opinion of people regarding green phenomenon.
Data sources:- This section involves the detail regarding the number of sources to be
adopted for gathering the information which is required to performed investigation. The data
collection sources are basically of two type such as primary and secondary. In order to perform
this investigation secondary method will be used as it provide the information which is already
gathered or published by another authors so that deep understanding can be developed in this
topic (Trčková, 2016). In addition to this it will also ensure the authenticity of topic as data is
gathered from several sources which is already being studied or published by other authors. The
secondary information will be basically collected from the sources like journals, articles etc.
Research ethics:- In order to perform an investigation in effective manner it is crucial for
the researcher top comply with all the ethical consideration so that it get published without nay
sort of compliances. Hence, while performing this investigation researcher consider the ethical
implication where the investigator will de-identify or recheck the information which is
mentioned in the research so that no false or obsolete information remains there that may mis
lead people. In addition to this another ethical practices considered by the investigator is that the

data which is collected for secondary information must be gathered from authenticated sources
which includes fresh information so that current scenario of travel industry can be presented with
the help of this investigation.
Reliability and validity:- Within an investigation the reliability is basically refers to th
consistency of measures which are based on the implementation of testing the instruments in
effective manner (Hultman, Kazeminia and Ghasemi, 2015). This means that the researcher
must focuses toward gathering the true information from authenticated sources with an aim to
maintain the project reliability. In order to present most reliable information the researcher
within the investigation ensure that the information must be derived by considering several
circumstances so that proper understanding can be presented with the help of investigation. Apart
form this the validity of investigation is considered only when the final outcome of findings are
corresponding to the realistic characteristics. Hence for ensuring the validity of investigation,
researcher must focuses toward collecting data for the research by making use of authenticated
sources like already published investigations.

LITERATURE REVIEW
Literature review is basically defined as the process of critically evaluating the view point
of several authors in term of particular research topic so that proper understanding can be
developed regarding the nature of topic by evaluating already published information (Devine,
2014). This support in critically analysis the view point of several authors through which the
appropriate findings can be presented in order to accomplish the research objectives. The current
report is based on “The impact of Green Phenomenon on Tourism Businesses” and critical
evaluation performed this is mentioned below:
The green phenomenon have an impact on business
According to the view point of Pedro Pintassilgo, 2016, the concept of green tourism or
phenomenon is basically used by small scale tourism which basically involves in practices like
visiting the natural areas while focusing toward minimising the environmental impact. The green
tourism is used interchangeable with the concepts like ecotourism. In this the green phenomenon
within tourism is basically refer to the performance of activities that are environmental friendly.
This mainly focuses over providing the responsible tourism to the natural area which help in
conserving the environment and improving the welfare of the local people. Here the tourism
businesses mainly focuses over minimising the impact, building up the environmental awareness,
respecting the local culture and protecting the biodiversity.
According to the view point of Stylidis and Terzidou, 2014, green phenomena mainly
focuses over promoting the environmental friendly travel within the natural areas with their by
keeping the attraction toward the flora and fauna and the cultural heritage. The green tourism
support in minimising the environmental impact of tourism with an aim to maximise the
adoption of climate changes. It mainly focuses over improving the tourism practices in a manner
that leads to minimum wastage of resources and environmental factors so that sustainability in
term of tourism can be achieved. The biggest strength of green phenomenon is that it not only
help in keeping the environment protected but also support in social development by involving
the local community in tourism practices such as supporting the local restaurants, development
of services offered by local people and ensuring the production of local craft in order to present
the culture of the place. In addition to this green tourism also offers a responsible approach to
environment where tourist can admire the cultural heritage and unique landscape along with

providing people the opportunity to enjoy at same time which is enabled with the outdoor
activities and beautiful nature. Hence, it can be said that the green phenomenon application in
tourism practices support the travel and tourism businesses to showcase their cultural heritage
and landscapes in order to satisfy the travel leisure of tourists despite of providing them luxury
experience by wasting up natural resources which may affect their business in future due to
scarcity of resources.
On the other side according to the view point of Rahman, Park and Chi, 2015, green
tourism brings up several development opportunity for the local or small scale tourism business
as people mainly prefer to visit at natural places where they can experience the culture, living
style and rich heritage of a particular place. These travelling need of people can only get satisfied
when they visits to backward areas as a result of which the attention of tourists are basically
diverting toward the backward or local area of a particular place despite of visiting the developed
area for experiencing the luxury holidays. This in turn affect the business practices directly for
the travel businesses that are operating at larger scale and at the developed area of particular
country. Hence this is consider to be the biggest threat for large scale business which is affecting
the business and market share of tourism businesses that are not dealing in green tourism as
customers now become more attracted toward the green tourism or such practise which work
toward the welfare of society and environment. Despite of all this the major weakness that green
tourism holds is that it is mainly performed in the local or backward area so that natural resource
can be preserve along with presenting the cultural heritage of particular place. But despite of all
this the major weakness is that in backward areas there are number of issues present in such
areas where the communication is not appropriate as the network are not available all the time.
Despite of this, facilities are also limited in term of availability of rooms and other facilities
which are required to stay at a particular place appropriately. In addition to this issues related
with health or disease may also be faced by the people. These issues are mainly found in tribe
area where people mainly remain more attracted to visit as such areas are rich in cultural
practices.
The business have any impact on climate changes
As per the view point of Samreen Siddiqui and Muhammad Imran, 2018 , climate
changes is basically consists of several changes within the temperature that in turn directly affect
the people economically and socially. Tourism industry is consider to be one which get highly

affected by this climate changes as it involve the travelling of people from one place to another
and this travel get affected when there is change in climate. This is because with the decrease in
temperature, Fogg get creates throughout several places which diminishes the visible area that
increases the risk of accident which in turn minimises the tourism practices. Despite of this, other
issues like over excessive rain fall, storm etc. leads to directly influence the availability of
natural resources which are consider to be most crucial factor that are being used by travel and
tourism sector businesses in order to offer more convenient and quality services. When these get
affected it directly influence the tourism practices in that particular area and a result it affect
businesses profitability and economy of country as well.
Hence the major threat which climate creates to the travel and tourism sector are
increasing risk of species extinction, growing health and life insecurities, decreasing freshwater,
increasing accidents sue to wildfires, rising risk of diseases and increasing heat waves. These all
issues get created from the changes in climate which in turn directly affect the visit of people to
the country and hence affect the activities performed by the tourism businesses. Therefore, in
order to deal with this issues ecotourism practices are being promoted in order to improve the
tourism practices while saving the natural resources. This act as a opportunity to businesses as by
adopting the ecotourism practices, businesses become able to generate awareness among the
people regarding safeguarding the natural resources and improving the well-being of people by
promoting a tourism practices which shows respect to nature and do not result into its
degradation. This will support not only in saving the resources but also help the businesses to get
involve in CSR practices which support in promoting the positive image of businesses in front of
several organisation.
According to the view point of Andrea. Bigano, Jacqueline M. Hamilton, and Richard S.
J., Tol, 2012., Climate changes have a high influence over the tourism practices performed by the
businesses. The climate changes has shifted the pattern in which tourism practices get performed
by putting their concentration toward the altitude and latitude. This is because the domestic
tourism flow get increased within the colder countries and get fallen by the 20% within the
warmer countries which are related with the baselines without the climate changes. For some
countries international tourism may get treble whereas on the other hand it may cut in half.
Therefore, the climate changes affect the tourism practices as it directly influence the decision of
people to visit a particular designation or not. The biggest strength about the climate change is

that majority of tourism industry target the people which lives in geographical regions that are
either too much cold or contain huge snow fall or people that lives into countries that consists of
extreme hot temperature. This is because the people lives in these regions basically plan their trip
which provide them a place with a totally different environment so that they would be able to get
relaxed and experience new things. Hence this is the greatest advantage of changes in climate as
in case of high or low down of temperature people prefer to plan their holidays which help in
bringing economical benefit to the tourism ,industry.
In addition to the major reason behind changes in climate is the disturbance that get
created to the ecological system due to several practices performed by the human beings in term
of developing infrastructure or creating building with an aim to provide a better environment to
the people in term of tourism practices. Hence, as a result of which people mainly try to visit the
places which presents them a feel of nature touch. Therefore majority of people mainly focuses
over visiting the backward area which is away from issues like pollution, inappropriate climate
conditions etc. This is one of the biggest weakness as now people belongs to these backward area
mainly tries to develop their infrastructure so that proper facilities can be provided to the visitors.
But as a result of which it increases the degradation or deforestation so that appropriate space can
be bring to develop hotels or other spaces to serve tourism in effective manner and ensure their
revisit.
Application of capability analysis on SME from tourism sector
By performing literature review over the basic concept of green phenomenon use with the
tourism sector and impact that are faced by businesses while climate changes several hidden
factors are being determine about the application of green phenomenon in business practices
( Budeanu and et. al., 2016). These not only support in identifying several opportunity or threat
that are present in front of a business rather it also help the SME businesses in determining the
direction to perform better that support them in achieving sustainability at marketplace by
formulating strategical planning. The Cosmos is a travelling agency which operates its
operations by providing services regarding the tour and travelling packages to the customers. It is
headquartered in England, UK and maintain contacts with several cruises and river cruises
operators. It is a tour operator which operates at small scale and wants to expand its business so
that it become able to operate at medium or larger scale. People mainly prefers to take services
from that businesses which perform activities in ethical manner and by considering the concept

of green tourism and ecotourism. Hence, by implementing the green phenomenon within the
business practices, the Bloomsbury hotel be able to perform effectively and be able to achieve
competitive advantage.
By adopting the green phenomenon in practices, Cosmos be able to contribute toward the
environmental protection. For this it can involve local community where they can showcase their
culture which help in maintain the attraction of people toward the site view which Cosmos
present to its tourists ( Budeanu and et. al., 2016). As the majority of its focuses remain toward
river coastal area, therefore it has a huge influence over its travelling practices while changing in
climate this weakness can be recovered by Cosmos by switching its trip to local and backward
areas in order to provide a trip of heritage. This is also an opportunity as the interest of people is
also moving toward the natural and cultural places. It will support them in achieving and
maintaining the sustainability within marketplace. The threat found by performing the literature
review is increasing the scarcity of natural resources which directly affect the travelling
practices of the Cosmos. Hence in order to deal with issue and be able to adopt the green
phenomenon the Cosmos travel must focuses toward utilising the natural resources in more
effective manner by promoting the minimum wastage concept in its practices.
Hence, in order to deal with the issues as well as threat that are present within the tourism
industry it is crucial for Cosmos travel to determine the capability analysis and the try to evaluate
as per the current situation of the company. This support in formulating effective strategies for
the growth and success of the business. This growth strategy proposal is mentioned below:
Situational analysis:-
By performing the internal analysis of the Cosmos travel it has been determined that the
resources are appropriately available within the firm that are required to perform operations
effectively. Such as proper availability of customer support staff, receptionist, travelling report
for presenting information about the packages etc. which support in providing services in
effective manner. Despite of this, the founders of the firm are also most innovative strategic
planners which support business in brining innovation in term of their services by creating
effective packages that help in keeping customers satisfied.
Swot analysis introduces as an internal analysis of an organisation which helps company
in identification of its strength, weakness, threats and opportunities. One of the main strength of
Cosmos travel is Internet can be hard to navigate with different options and unclear offers. As a

travel agent company offer “one-stop-shopping”. Main weakness of this organisation is they not
adopt new habits and/or patterns quickly enough. There are fewer agencies out there today than
15 years ago is introduces as a main opportunity for Cosmos travel. Not being capable to inform
the clients what they offer is threat faced by Cosmos travel.
TOWS Analysis:
TOWS analysis is analytical tool that can be used to form a strategy for the organisation.
TOWS is formed from Swot analysis which helps company in identification of its strength,
weakness, threats and opportunities. In the following analysis, it is related to linking the
strengths and weaknesses with the opportunities and threats of the company. So the application
of this analysis on the working of Cosmos Travel is being provided as under:
Strengths with Opportunities: The concept of green phenomenon brings up growth
opportunities for Cosmos as the implementation of concept will ensures the social development.
This in turn act as a strength as it help in influencing the stakeholders of COSMOS to contribute
toward the implementation of green phenomenon which in turn help it in exploiting the
opportunity where it can attract larger number of tourist to avail its services by involving local
people to showcase their nature site view to the visitors along with their cultural program. This
also make it is possible for the company to increase their opportunities with the help of its
existence which is more than 15 years so this will impact positively on the working of Cosmos.
This strategy of promoting the green phenomenon practices while involving local people will
support Cosmos in getting involves within sustainable tourism practices.
Strengths with Threats: The strength of green phenomenon in travel and tourism sector is that
it help in attracting larger number of people toward visiting a particular place as it involve
greenery places as well as activities that work toward welfare of society and environment. But
the threat to this is that such places involve low network coverage which sometimes restrict
organisations to perform tourism practices at such places which in turn also a reason behind
lacking of information regarding such places to customers. Therefore, Cosmos can make use of
Internet in order to make its customers aware by providing information about such places so that
more and more customers can be attracted and get their support toward promotion of sustainable
tourism by making green phenomenon possible. For this the promotional strategy will be adopted
where information is circulated with the help of internet among the customers to generate their
demand or interest toward green phenomenon.