Strayer University BUS599: Marketing Budget for Greenberry Beverages

This report details the marketing budget for Greenberry Fruit Beverages Company, outlining promotional strategies, particularly emphasizing social media and digital marketing. The report highlights the importance of a well-defined marketing budget as a crucial part of the marketing plan. It examines the cost-effectiveness of social media advertising compared to traditional methods, including the expenses associated with website maintenance, social media management, and staffing. The report also discusses the allocation of marketing and sales costs, emphasizing the need for strategic actions to ensure the most reliable and cost-efficient approach. The reference section includes relevant sources on marketing budgeting and digital marketing practices.

Running Head: MARKETING BUDGET
MARKETING BUDGET
Name of the Student
Name of the University
Author Note

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Table of Contents
Marketing Budget.......................................................................................................................2
Reference....................................................................................................................................4

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Marketing Budget
Marketing budget is defined as the plan that is terms of the costs. The budget of the
marketing is total estimated amount of the cost, which is required for promoting the products
as well as the services for the company. Hence, marketing budget is the part of the marketing
plan as well as the crucial part of the marketing process. Therefore, in case of Greenberry
Fruit Beverages Company, it will use the promotional strategy of using the advertising
through their websites as well as the platforms of social media (Piercy, 2014).
Marketing strategy is heavily affected by the type of advertising used by the company
for the promotions of their products and services. These advertising have the impact on the
total cost of the marketing strategy of the products. It has been observed that one of the most
distinctive ways of lowering the cost of the company is by turning its promotional strategy
through the social media (Kee & Yazdanifard, 2015).
The consumers are spending more of the time on the social media. Hence, the
company if start campaigning through the social media. Then there will be certain cost
associated with it. The cost for reaching the market through social media involves the cost of
monthly charges, cost of campaigning through social media, cost of marketing through
different digital networks such as official websites, company’s official applications as well as
other applications such as Facebook, Instagram, Twitter and Pinterest and advertising through
ads on television and much more (Tiago & Veríssimo, 2014). Hence, it involves cost of
maintaining and updating websites on regular basis, cost of making more user-friendly social
media. In addition, it also requires appointing of the employees who are specialized in
handling the social media and other digitalized network. Moreover, the company will also
have the team of the messengers who will be responsible for the physical deliveries of the
orders that will be placed on the websites. It will also requires cost of the expenses of hiring

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as well as giving regular salaries to the staff. In addition to this, cost of fuel will be required
for the vehicle of the messenger (Taiminen and Karjaluoto, 2015).
Therefore, company must prepare the advertising budgets of social media, which will
be helpful in recognizing and evaluating the total cost associated with the social media so that
the expected cost and expenditure in the budget is known and company should take steps in
strategic actions. Hence, the company must allocate the cost of marketing and sales
effectively and efficiently after checking which of the marketing strategy will be at most
reliable and lower cost (Tiago & Veríssimo, 2014).

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Reference
Kee, A. W. A., & Yazdanifard, R. (2015). The review of content marketing as a new trend in
marketing practices. International Journal of Management, Accounting and
Economics, 2(9), 1055-1064.
Piercy, N. (2014). Marketing Budgeting (RLE Marketing): A Political and Organisational
Model. Routledge.
Taiminen, H.M. and Karjaluoto, H., 2015. The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development, 22(4), pp.633-651.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media:
Why bother?. Business horizons, 57(6), 703-708.