Greene King: Managing Accommodation Services and Hotel Grading

This report provides an overview of managing accommodation services within the hospitality industry, focusing on the services provided by hotels and their contribution to grading systems. It begins with an introduction to the hospitality industry, emphasizing the role of accommodation services and different forms of ownership applicable in this sector, including privately owned, leased, and managed hotels. The report further discusses the significance of hotel grading as a qualitative assessment tool that impacts customer attraction and market image. It concludes by summarizing the importance of providing diverse hospitality services, the essence of accommodation as a living area, and the critical role of grading in building a positive market presence, referencing Greene King as an example of a company operating within this landscape.

UNIT 7: MANAGING ACCOMMODATION
SERVICES

TABLE OF CONTENTS
 INTRODUCTION
 INTRODUCTION TO HOSPITALITY INDUSTRY
 ACCOMMODATION SERVICES
 DIFFERENT FORM OF OWNERSHIP APPLICABLE IN ACCOMMODATION
SERVICES
 HOTEL GRADING
 CONCLUSION

INTRODUCTION
• Hotel industry is define as sector that provide various
hospitality services to their customer. The presentation is based
on Greene King which is a larger pub retailer and brewer based
in England, UK.
• Along with this, company has their own restaurants and hotels.
Moreover, the study will discuss on accommodation services
that has been provided by the hotel industry as well as how this
services contribute in increasing grading of the organization

INTRODUCTION TO HOSPITALITY INDUSTRY
 The hospitality services is a part of large business that includes
travel and tourism industry. The travel and tourism industry is a
vast group of enterprises with one common goal of providing
necessary or desired products and services to their customer.
 Along with this, hospitality term stands for planned and sustained
efforts to maintain mutual understanding between company and
public. Such as promoting an atmosphere of better understanding
 It includes services related to entertainment and comfort as well as
hotels, motels, resorts, restaurants, theme parks and much more.

ACCOMMODATION SERVICES
World class services: This type of services are provided by luxury
hotels and it is expensive in nature. Along with this, it targets
top business executives, celebrities high ranking politician as
well as wealthy clientele as their primary markets. It provide
service such as upscale restaurants, lounges, valet and private
dining facilities.
Mid range services: This type of services are provided by 3 or 4
star hotel and it is in mid range as well as it segment of the
travelling to customer. Moreover, with accommodation it
provide uniformed services, food and beverage room services,
in room entertainment and various other facilities.
Budget limited services: These hotels provide clean, comfortable,
safe, inexpensive rooms and meet the basic need of the
customer.

DIFFERENT FORM OF OWNERSHIP APPLICABLE IN ACCOMMODATION
SERVICES
 Privately owned hotel: It is owned by single person or
company and all the profit and loss of the organization is
managed by owner it self. Along with this, the benefit of this
ownership style is that owner has freedom of making their own
decision regarding running the business in market.
 Lease hotels: In this type of ownership owner sell their hotel
on lease to a corporation and chain as well as lessee is
responsible for all the finances of the hotel. In this type of
structure owner agree to be paid fixed rent.
 Managed hotel: This type of hotel is owned by private
individual or company but in order to run such hotel a
management team is hired by the owner

HOTEL GRADING
 It is one of the most common and fastest growing requirements for the
world fastest growing industry whose customers needs and demands
change with development phase.
 Along with this, grading is a qualitative assessment of accommodation
facilities to assign them some rating depending on the standards of
services and amenities.
 . Moreover, grading means checking, assessing and evaluating the
material and physical condition of the premises offered by hotel
industry. Although hotels, graded by way of awarding stars from one
to five.
 The grading play important role in attracting customer as hotel with poor
grading will not be providing their customer with good services. On
the other hand, hotel with seven and five star are known as luxury
services to their customer.

CONCLUSION
 From the presentation it has been concluded that hotel industry provide various kind of hospitality services
to their customer in order to run their business in effective manner.
 Along with this, it has summarized about accommodation services that means basically mean a room or
building that provide living area to customer.
 In addition to this, it has concluded about grading and its importance in hotel industry as it helps in
attracting large customer as well as build good market image. Lastly, it has depicted about different type of
ownership available in hotel industry.

References
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