Greenland Enterprise: Continuous Improvement Processes and Benefits

This case study examines Greenland Enterprise, an online seed business, and its need for continuous improvement. The assignment analyzes the implementation of a continuous improvement process using the PDCA cycle (Plan, Do, Check, Act) to address issues like handling peak order times, expanding the customer base, and improving packaging. The solution outlines the benefits of these processes, including identifying problems, strategizing improvements, analyzing pre- and post-implementation data, and communicating changes to the team. The study further explores the application of Kaizen principles (teamwork, personal discipline, improved morale, quality circles, and suggestions for improvement) and their impact on the dispatch team, emphasizing improved communication, order personalization, and operational efficiency. Monitoring and coaching processes are also highlighted, focusing on understanding team member concerns, involving them in decision-making, delegating responsibilities, providing feedback, and communicating objectives to achieve targets. The analysis references key principles and provides a framework for enhancing the business's customer service and overall performance.

TASK- UST 1.3.

CONTINUOUS IMPROVEMENT PROCESSES
 Plan- Identification of the problem which
needs to be addressed in the
improvement process of Greenland
Enterprise
 Do- Developing an idea for the
problems with the implementation
 Check- Comparing the outcomes by the
analysis of data from before and after
the implementation.
 Act- Documentation of the result and
informing the team members about the
change (Ren et al., 2015, pp.268 )

BENEFITS OF CONTINUOUS
IMPROVEMENT PROCESSES FOR
GREENLAND ENTERPRISE
 It will help in identifying the problem which in this case is the requirement for
handling peak time orders, expanding the customer base and improvement in
packaging
 It will help in strategizing and implementing the operations like restructuring the
packaging process by sustainable approach by the team, improving the ordering
mediums and expanding the customer base in rural areas by the efforts of
marketing team. This step will also involve budgeting.
 It will provide base for analysis of the pre and post impact of applying the
strategies for achieving operational objectives.
 It will communicate the outcomes of the implementations of the strategies to the
team members in Greenland Enterprise about the necessary changes, which will
improve the employee performance and involvement.

PRINCIPLES OF KAIZEN
Teamwork
Personal discipline
Improved morale
Quality circles
Suggestions for improvement (Chadha,
2017).

IMPACT OF KAIZEN PRINCIPLE ON DISPATCH
TEAM
 Teamwork with communication strategies in place can improve the
dispatch time and response of Greenland Enterprise.
 Individual discipline of the team members can help in addressing the
customers orders on time with the personalization of the packages.
 The morale of the team members can be improved by implementing
better communication and managerial strategies by the CEO
 Quality can be ensure with the process development as well as by
eliminating the loss making products.
 Suggestions for improvement will require proper identification of the
concerns in the process and by setting budget for improving efficiency.

MONITORING AND COACHING PROCESSES
 It will include the understanding of the concerns of the team members
 Involving the team members in the decision making process for
operational changes.
 Delegation of responsibility according to the job description and set
objectives.
 Giving regular feedbacks based on the continuous assessment of the
team and an individual.
 The communication of objectives and expectations will help in meeting
the target of both the teams.

References:
Chadha, R. (2017). Value through continuous improvement. FAIMA
Business & Management Journal, 5(1), 40.
Ren, M. M., Ling, N., Wei, X., & Fan, S. H. (2015, November). The
Application of PDCA Cycle Management in Project Management. In 2015
International Conference on Computer Science and Applications (CSA) (pp.
268-272). IEEE.

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