Business Plan: Greenr Cafe - A Vegan Restaurant in the UK Market

This report outlines a comprehensive business plan for Greenr Cafe, a vegan restaurant concept in the UK market. It begins with an introduction to the business plan and the rationale behind choosing a vegan restaurant, driven by rising environmental concerns and the growing demand for plant-based food. The report includes a detailed financial feasibility study, outlining expenses such as logo design, rent, salaries, and marketing. It also provides a product and services overview, listing the various soups, salads, and sandwiches Greenr Cafe will offer. A SWOT analysis identifies strengths (organic and international cuisine), weaknesses (high operational expenses), opportunities (seasonal dishes), and threats (increased competition). PEST and Porter's Five Forces analyses assess the political, economic, social, and technological factors influencing the business and the industry's attractiveness, respectively. The vision of Greenr Cafe is to become the leading vegan restaurant, emphasizing strong brand value and affordable, delicious food. The report concludes by summarizing the key elements of the business plan, highlighting the market analysis, financial considerations, and strategic planning involved in launching Greenr Cafe. References to relevant literature are also provided.

BUSINESS AND BUSINESS
ENTERPRISE

INTRODUCTION
 The term business plan is referred to
the document that plans business
objective and the different ways to
achieve those objectives by doing
different set of activities.
 The business plan is also referred as
the written road map for the
organization. This presentation will
plan the business idea for the vegan
restaurant and will provide details of
the product and services offered by
the business.

Motivation for Business Choice
 Business chosen is going to be engaged in the food
industry and will offer all the vegan products in the
restaurant. The name of the restaurant is Greenr
Cafe.
 The business will be serving the food and different
type of beverages that will cater the demand of the
people that need vegan food in the market today.
 Raising environment concern are raising the
demand of the vegan food.

Feasibility studies
 There were several studies conducted before starting this restaurant as gathering data
and analysing all the data to set an target audience is very important process.
BUDGET AND FINANCIAL FEASIBILITY
EXPENSES AMOUNT (in GBP)
Logo + brand identity 4000
Electricity Expenses 5000
Salaries and Wages 4000
Administration Expenses 3000
Marketing Expenses 4500
Rent and Security Expenses 7000
Raw Material Expenses 3000
Other Expenses 2000
TOTAL EXPENSES 32500

Details of the product and services Greenr Cafe will be offering in the market-
SOUPS SALADS SANDWICHES
Creamy vegan
mushroom stew
Creamy Vegan
Broccoli salad
Ultimate Avocado
sandwiches
Coconut Green soup Potato pea salad Tempeh sandwich
Spicy sesame carrot
soup
Carrot Quinoa salad Roasted Tofu
Sandwich

SWOT analysis of the Greenr
STRENGTHS WEAKNESSES
 Organic and international cuisine.
 Localized taste and seasonal
food.
 Different innovative dishes.
 High operation expenses
 Lengthy licence process.
OPPORTUNITIES THREATS
 Seasonal dishes are fresh and
interesting.
 Health and environment friendly.
 Increase competition.
 Increasing cost of raw materials.
 High inflation in the market.

PEST Analysis of Greenr Cafe-
 Political- The political factors are in favour of the
Cafe as the cafe will cater the environment concerns
of the government that are raising today.
 Economical- The high inflation rate in the market can
become hurdle for the company as high inflation
increases cost of the raw material in the market.
 Social- Taste and preference of the consumer has
already been built and the changing life style patterns
will benefit restaurant in increasing the demands of
the products.
 Technological- Higher technologies in market today
will benefit the Cafe in quickly serving food to the
consumer visiting the place.

Attractiveness of the industry-
 The porter 5 forces provides the idea about
the attractiveness of the industry-
 Competition in the industry- low competition
in the restaurant of vegan food is the main
attractive point to start a business in
restaurants.
 Power of consumer- bargaining power of
consumer is not that high as there are very
fewer restaurants available in the market
today.

Vision of Greenr Cafe-
 The vision of business to become
no.1 when it comes to restaurants
that deals in the vegan food only.
 To build strong brand value that
defines the concept of Vegan food
and concerns of environment.
 Vision is to create everyday better
by offering delicious food at
affordable rates

CONCLUSION
 This report discusses the business plan for Greenr cafe that will
be catering the needs of vegan food in UK.
 The business will be focusing on providing delicious and
different cuisine food. The report also addresses the motivation
before starting such an business and the provess that is being
involved with the feasibility studies that was conducted before
starting such an business.
 Lastly, the report detail out the SWOT, PEST and the porter 5
analysis for the company.

REFERENCES
 Books and Journals
 Lahtinen, V., Dietrich, T. and Rundle-Thiele, S., 2020. Long live the marketing
mix. Testing the effectiveness of the commercial marketing mix in a social
marketing context. Journal of Social Marketing.
 Delgado, A. and Calegari, D., 2020, October. Towards a unified vision of
business process and organizational data. In 2020 XLVI Latin American
Computing Conference (CLEI) (pp. 108-117). IEEE.
 Bruijl, D. and Gerard, H.T., 2018. The relevance of Porter's five forces in today's
innovative and changing business environment. Available at SSRN 3192207.