Corporate Responsibility and Greenwashing: MNGT5990 Presentation

This presentation delves into the concept of greenwashing, a deceptive practice where companies mislead consumers regarding their environmental practices. It defines greenwashing and outlines the 'Seven Sins of Greenwashing', including concealed trade-offs, irrelevant claims, lack of evidence, and false labels. The presentation explains the motivations behind greenwashing, such as influencing consumer behavior and increasing sales, while also highlighting its negative impacts on the environment, health, and consumer trust. It discusses how greenwashing is implemented, provides examples of companies involved, and offers strategies for avoidance, such as adhering to regulations and raising awareness. The presentation also touches upon the future of green marketing, emphasizing transparency, individual certifications, and the importance of customer choices. References to relevant academic sources are included to support the arguments made in the presentation.

GREENWASHING
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DEFINITION
Greenwashing is defined as an act of that is mislead the
consumers regarding the environmental practices that a
company perform (Aji and Sutikno 2015).

SEVEN SINS OF GREEN WASHING
• Sin of the concealed Trade-off.
• Sin of no evidence
• Sin of no clarity.
• Sin of praising false labels.
• Sin of unimportant things.
• Sin of Lesser of Two Evils.
• Sin of telling lie (Wang et al. 2015)

WHY GREENWASHING ?
• To change the buying pattern of the consumers
• To increase sales of the company
• To attract customers
• People are becoming aware and demands for
more and more environmentally friendly products

WHY IS GREENWASHING BAD?
• It is a misleading act
• It can have long-term impact on environment
• It is dangerous for nature
• It can cause severe health hazards
• To sell products in high prices
• It is bad for environment, plants, animals, people and business

HOW IS GREENWASHING IS DONE?

COMPANIES CAUGHT IN GREEN WASH

HOW TO AVOID?
• By means of law
• By being aware of the seven sins
• By spreading awareness

FUTURE OF GREEN MARKETING
• Companies with transparency
• Individuals certificate to prove the claims
• Customers will choose brands not the
otherwise.
• Happy and healthy customers
• Pollution free environment

Name the sins for the product:

Answers:
An example of the sin of the concealed trade-off.
Apart from the label “organic” it does not provide any
information about other environmental impact

Name the 3 good practices in the advertisement