University Assignment: E-commerce Website of Greenwich Butchers Report

This report details the development of an e-commerce website for Greenwich Butchers, focusing on increasing sales through online transactions. It begins with an introduction to e-commerce and its various categories, highlighting the B2C model relevant to the assignment. The report presents research findings, including software and hardware requirements like octa-core processors, RAM, MySQL, PHP, HTML, CSS, and JavaScript, along with comparisons between PHP and ASP.NET. Recommendations include upsell and cross-sell strategies, the selection of the prototyping SDLC model, the implementation of live chat, employing a dedicated team, offering free shipping, and strategic business planning. The report also covers website analysis, customer acquisition and retention methods, and optimization based on key metrics. Furthermore, it outlines the requirement analysis and design process, including the use case diagram, and concludes with a summary of the findings and recommendations. This report offers a comprehensive guide for developing a successful e-commerce platform for Greenwich Butchers.

Running head: E-COMMERCE WEBSITE OF GREENWICH BUTCHERS
E-Commerce Website of Greenwich Butchers
Name of the Student
Name of the University
Author’s note:

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Table of Contents
Introduction:........................................................................................................................2
Research Findings Recommendations:................................................................................2
Software/Hardware System Requirement:......................................................................2
E-Commerce Recommendations:....................................................................................4
Requirement Analysis and Design:.....................................................................................8
Process of Undertaking Analysis:....................................................................................8
Requirement Specification:.............................................................................................8
Use Case Diagram:..........................................................................................................9
Conclusion:..........................................................................................................................9
References:........................................................................................................................11

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Introduction:
The e-commerce is the process of conducting transaction over the internet. The e-
commerce websites are the way of selling goods or services over the internet. The e-commerce
can be categorized into four categories. The B2C is the most common e-commerce category
among all (Kim and Peterson 2017). This B2C means that one organization will sell product
directly to the customer. Various technologies like PHP, ASP.Net or many others are available
for developing an e-commerce website.
The assignment is created based on the information of Greenwich Butchers. This
organization is planning for developing an e-commerce system for increasing the sales. The
research findings will allow identify various concerns and considerations that has to be taken into
account while designing and developing the system.
Research Findings Recommendations:
Software/Hardware System Requirement:
Hardware: Processor (two octa core processors) with 64GB RAM, 5 x250GB SSD hard
drive and 4 x10/100mb NIC
Software:
i. Operating System: Windows 10
ii. Database: MySQL 8.0.14
iii. Server: Apache Tomcat 9
iv. Cloud Server: Hostgator
v. Backend: PHP

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vi. Font-End: JavaScript, HTML, CSS
Octa-Core Processor: The Octa-core process is formed with eight process cores. Each of
the cores runs independently so the number of tasks competed by the octa core process is
significantly higher.
Ram: RAM stands for Random Access Memory. It is a volatile data storage part of
computer. The 64GB of RAM is enough for the proposed system. Additional RAM has been
suggested so that upon making changes in the site, the organization does not have to upgrade
hardware.
NIC: NIC is abbreviation of network interface controller. This hardware allows the
computer to connect with computer network.
MySQL: The RDBMS is a very powerful and popular way of storing data. The MySQL
is the most popular among all the RDBMS applications. It is backed by Oracle. The MySQL is
also open source. Therefore, the cost of development will decrease. The MySQL is best suited
for PHP based applications.
PHP: The PHP is among the most popular server scripting language. The server scripting
means, the server will decode the PHP codes. PHP is also an open source technology. It is
considered to be an efficient competitor of ASP.Net. It is simple to develop so the cost of
developers are also less.
HTML and CSS: HTML is hyper-text markup language. HTML creates the structure of
the website or web application. The CSS complements the HTML codes. It is used for stylizing
the HTML structures.

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JavaScript: It is the client side scripting language. The JavaScript is among the most
used language in the whole world.
ASP.NET: The ASP.NET is an open source programming language for developing web
application’s server side framework. The ASP.NET is a very popular dynamic web application
development tool. The ASP.NET is the alternative of PHP programming. The ASP.NET
development required additional charges because of high expert’s salary. On the other hand, the
ASP.NET is more flexible, fast and secure technology. ASP.NET has web forms, MVC, pages,
API and many other programming models.
PHP over ASP.NET: Both languages are extremely scalable. In terms of having
increased scalability, choosing the right experts is more important. As the PHP experts requires
less salary, it will be easy to hire equally talented person in same salary. PHP projects are easy to
develop than the ASP.NET. Therefore, the organization concentrate on the business perspective
rather than worrying about the technical difficulties. PHP development can adopted in any SDLC
model. This makes the project very scalable. PHP developing can be integrated in organization
of any scale from small and medium size to big enterprises. Continuously new methods and
technologies are being introduced in the domain of PHP. That is why the programming language
is becoming more popular and modern world centric. The PHP supports heavy documentation.
Therefore, new developers can be assigned to update an existing system through few weeks of
training.
E-Commerce Recommendations:
Upsell and Cross-sell: Almost all the e-commerce platform provides various ways for e-
commerce websites to feature similar products. Based on the fact that a SME e-commerce
business owner or manager is overlooking this chance, either not bothering to include upsell and

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strategically pitch items or not putting a great deal of thought into the items they list, sales could
be missed (Wang, Wang and Liu 2016). Upselling is the demonstration of encouraging a
customer to purchase an item like the one she is taking a gander at, yet which has either a higher
selling price or a higher edge. Often online sellers can improve upsells and strategically pitches
with no change in software (Chaffey 2015). It just takes a little piece of research.
System Development Lifecycle: The selection of the most suitable lifecycle is one of the
major tasks in the e-commerce development project. The success of the project is very much
dependent in the SDLC (Goolsbee and Klenow 2018). As per the size of the organization and the
complexity of the proposed system, the prototyping model can be most suitable for the project.
The organizations wants its staff and few customers to be involved in the project which is very
good for prototyping. The staff of Greenwich will be happy to see a working model after each
iteration is complete (Zhao et al. 2016). As they will provide feedback after using the working
prototype, they can feel to be an important part of the organization.
Add Live Chat: Customer satisfaction is a very important aspect of the proposed
ecommerce system. Live chat or messaging over internet in real time enables customers to make
inquiries or express concerns similarly as they are settling on a purchasing decision, potentially
boosting conversion rates or enhancing the customer shopping experience for your business
(Akter and Wamba 2016). In addition, once you have live talk, you will find that you can
discover regular problems with your site or basic customer concerns. Addressing these regular
problems and concerns can lead to an overall increase in conversions. Adding live visit to most
e-commerce stages is a relatively simple assignment that requires very little technical expertise
(Oliveira et al. 2017). Likewise, live talk can likewise be very inexpensive, and it tends to be
turned on in the event that Greenwich will when it is appropriate.

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Employing a Good Team: Rather than outsourcing the whole system, Greenwich can
chose to employ a team who can develop an e-commerce website. The team will be selected by
the HR and project manager. Based on the experience on this field, Greenwich will select a
project manager whose salary can suite their budget (Awa, Ojiabo and Emecheta 2015). The
project team will have an analyst. The responsibility of the analyst is to collect data from the user
and identify business requirements. The analysts also convert those data into system
requirements. A website designer, database developer, website developer and few more people
will be in the team. The website designer will create the website user interface designs. The
website developer will insert the backend server queries (Yan et al. 2016). The database
developer will create the database and queries to access the data.
Offer Free Shipping: Different researches and, really, sound judgment demonstrate that
customers would rather not pay for shipping. Truth be told, more than half of online orders
shipped in the anticipated Christmas season are likely to include free shipping. In the event that
your business is not already offering a free shipping alternative, you need to include one. Most
ecommerce stages have some type of free shipping alternative implicit so that there will likely be
only an insignificant measure of design (Mathur, Ueffing and Leusch 2018). The most
troublesome part about free shipping is understanding that while you will be giving without end
some edge, you should make more overall as sales increase.
Taking Website Live: When you focus on beginning your business, take your site live,
even before posting any of your items. Have your developer created a homepage, an "About Us"
page and a contact page (Dost and Maier 2018). It doesn't have to be beautiful yet having a
working site will be helpful for numerous reasons:

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To start with, it will enable you to establish legitimacy when negotiating deals with
vendors. You'll have more than only an idea.
Second, when reaching out to reporters and bloggers, they can see that you have a
website and are credible.
Third, it will give you a place for these sources to interface back to your site, which is, of
course, key for building SEO.
Strategic Business Planning and Roadmaps: Proper strategy is all about making right
choice that help in reaching business objectives. By the help of deep knowledge and
understanding of digital marketing tools and techniques will ultimately help in reaching
customers. The proposed e-commerce business needs to reach to customers that are online in
various dimension and devices.
Website audit and analysis: For gaining maximum benefit to the customer’s end they
need to choose proper e-commerce technology which is fully customizable. The chosen system
needs to complement business model and look for proper practices in offline retail.
Acquisition of Customers: One of the best tools for customer acquisition is all about
making use of tool for reaching to customers that are engaged through various devices. It can be
achieved through various process like search engine optimization, social media marketing.
Customer retention: With the development of e-commerce technologies, new retailers
are able to have almost one to one customer experiences. By the help of this customer can expect
the best thing. E-commerce organization needs to look out for features and functionalities which
will improve the overall customer experience.

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Optimization on the basis of Key Metrics: Some of the key metrics is all about
improving the overall health of e-commerce ventures. It is all about total revenue which is being
generated, cost of customer acquisition and lastly customer entering through various channels.
The given metrics are totally based on various business objective’s so that it can define the key
metrics and carry out further analysis.
Requirement Analysis and Design:
Process of Undertaking Analysis:
The first step in the analysis process was understanding client requirements. Greenwich
Butcher’s requirements for a solution provided the understanding of an e-commerce system is to
be developed. Then the targeted audience was identified and it was discovered that all of the
audience has easy access to PC. For that reason a website is proposed. Then the use case was
developed that provided a great understanding of human interaction with the e-commerce
system.
Requirement Specification:
The purpose of the document is providing good understanding of how and what the
system will perform. The scope of the project is implementing a website using PHP and MySQL.
The product is proposed for Greenwich Butchers to increase their sales. The product will allow
the user to login and register. The user can purchase product of wish from the website. The
website can be accessed from any web browser released after 2017. The set of functional
requirements are registration, login, add to /delete/modify cart, purchase product and many more.
The user will first register to the system to make sure that he has authentication to access the
website. The authentication is based on the login id and password, the user entered during

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registration. Now using these login credentials, the user will login to the system. The
nonfunctional requirements are security, availability, real time and many more.
Use Case Diagram:
Figure 1: Use Case Diagram of Greenwich Butchers System
(Source: Created by Author)
Conclusion:
From the above study it can be concluded that the PHP and MySQL based website can be
extremely suitable for Greenwich. The assignment has provided good amount of information on
what should be done and what should be avoided while planning and developing the system. The
assignment also shows that target audience is a very important part of the system planning. The
assignment could have provided the detailed description of software requirement specification. A

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specification provide a lot of details regarding the project and proposed system. However, in this
assignment, not a very good explanation of the system is provided. The use case diagram shows
the interaction among the user and system very nicely. The above study has been described in a
good way to show the overview of the project.

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References:
Akter, S. and Wamba, S.F., 2016. Big data analytics in E-commerce: a systematic review and
agenda for future research. Electronic Markets, 26(2), pp.173-194.
Awa, H.O., Ojiabo, O.U. and Emecheta, B.C., 2015. Integrating TAM, TPB and TOE
frameworks and expanding their characteristic constructs for e-commerce adoption by
SMEs. Journal of Science & Technology Policy Management, 6(1), pp.76-94.
Chaffey, D., 2015. Digital business and e-commerce management. Pearson Education Limited.
Dost, F. and Maier, E., 2018. E‐Commerce Effects on Energy Consumption: A Multi‐Year
Ecosystem‐Level Assessment. Journal of Industrial Ecology, 22(4), pp.799-812.
Goolsbee, A.D. and Klenow, P.J., 2018. Internet Rising, Prices Falling: Measuring Inflation in a
World of E-Commerce. In AEA Papers and Proceedings (Vol. 108, pp. 488-92).
Kim, Y. and Peterson, R.A., 2017. A Meta-analysis of Online Trust Relationships in E-
commerce. Journal of Interactive Marketing, 38, pp.44-54.
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Mathur, P., Ueffing, N. and Leusch, G., 2018. Multi-lingual neural title generation for e-
Commerce browse pages. arXiv preprint arXiv:1804.01041.
Oliveira, T., Alhinho, M., Rita, P. and Dhillon, G., 2017. Modelling and testing consumer trust
dimensions in e-commerce. Computers in Human Behavior, 71, pp.153-164.

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Wang, W.T., Wang, Y.S. and Liu, E.R., 2016. The stickiness intention of group-buying websites:
The integration of the commitment–trust theory and e-commerce success model. Information &
Management, 53(5), pp.625-642.
Yan, Q., Wu, S., Wang, L., Wu, P., Chen, H. and Wei, G., 2016. E-WOM from e-commerce
websites and social media: Which will consumers adopt?. Electronic Commerce Research and
Applications, 17, pp.62-73.
Zhao, W.X., Li, S., He, Y., Chang, E.Y., Wen, J.R. and Li, X., 2016. Connecting social media to
e-commerce: Cold-start product recommendation using microblogging information. IEEE
Transactions on Knowledge and Data Engineering, 28(5), pp.1147-1159.