This assignment presents a comprehensive start-up business plan for a retail clothing shop located in Greenwich Market, London. The plan begins with the student's initial business ideas, outlining the rationale behind the chosen concept of a women's clothing store. It then delves into market research, including primary research through questionnaires and secondary research analyzing competitor strategies and market trends. The plan details the business's unique selling points, target market (women aged 16-25), and competitor analysis. The business plan covers product features, benefits, marketing strategies, and financial considerations, including pricing and opening hours. The student aims to create a successful business by offering affordable, fashionable clothing in a high-traffic location, differentiating from competitors through competitive pricing and unique product offerings. The plan also includes resource management and competitor analysis within the Greenwich Market area.