A Marketing Analysis of Greggs: Strategies and Implementation

This presentation provides a detailed analysis of Greggs' marketing strategies. It begins with an introduction to marketing and its core principles, emphasizing the importance of aligning business objectives with marketing ideas. The presentation then offers a company overview of Greggs, tracing its history and commitment to quality. A significant portion is dedicated to segmentation, targeting, and positioning, illustrating how Greggs segments its market, identifies its target audience, and uses perceptual mapping. The marketing mix (product, price, place, promotion, physical evidence) is thoroughly examined, demonstrating how Greggs implements each element. The presentation concludes by summarizing the key takeaways, highlighting the role of marketing in engaging customers and driving business growth. References to academic sources are included, supporting the analysis.