Greggs Marketing Report: STP Analysis and 7Ps of Marketing Mix

This report provides a comprehensive analysis of Greggs' marketing strategies. It begins with an overview of the company, including its vision and products. The main body of the report focuses on STP analysis, detailing Greggs' approach to segmentation, targeting, and positioning within the UK market. The report then delves into the 7Ps of the marketing mix, examining Greggs' product offerings, pricing strategies, distribution channels (place), promotional activities, customer service (people), operational processes, and physical evidence. The conclusion summarizes the key findings, highlighting the effectiveness of Greggs' marketing efforts. The report uses academic references to support its arguments and analysis.

TABLE OF CONTENT
INTRODUCTION
MAIN BODY
Overview of company
STP analysis
7P’s of marketing mix
CONCLUSION
REFERENCES

INTRODUCTION
The term marketing is a collection of those activities which promote to buying or
selling a specific product or service. It includes advertising, selling and delivering
their product of customers or such institutions.

OVERVIEW OF COMPANY
Greegs is a bakery firm in UK which was founded in 1939 and headquartered
Newcastle, England. These firms concentrate many products but mainly it is
specialize in sandwiches, sausage rolls and donuts (Campbell and Brauer, 2020).
 Vision statement of this firm is to become customer’s favorite food on the go
and main aim is to provide them to a greater place to work, where they can feel
comfortable and valued.

STP ANALYSIS
This analysis stands for Segmentation, Targeting and Positioning is a procedure
which allows development for a particular and actionable strategy of marketing
(Diaz Ruiz and Kjellberg, 2020).
 It is important role is to get provide the right customer on right basis and all three
segmentation are provided their tools to align their products with right and best
customers.

SEGMENTATION
 It is also identified some people or need in group of people in market they will
be able to focus their message and deliver in that way that has much wider
marketing campaigns (Jebarajakirthy, Yadav and Shankar, 2020).
 In market segmentation which includes many factors such as demographic,
geographic, psychographic, values, behavior, lifestyle and many more. In
geographic segmentation it is based on country, region, state and province etc.
Targeting:
 It is that segments where they picked or target that segment to identify best
opportunities for them (Khalis, 2019).
 For Greegs, targeting is all about to identifying best opportunities using
customer data and insights during their segmentation process.

POSITIONING
 Positioning helps to respond for unmet needs of customers in marketplace that
product should be fulfilled (Lutz and Newlands, 2018).
 The main benefits of positioning are to increase their firm offerings and provide
direction and focus on various marketing strategies.

7P’S OF MARKETING MIX
The term marketing mix is a set of actions which is used to promote its brand of
product or services (Markovitch, Huang and Ye, 2020).
Product
 Price
 Place
 Promotion
 People
 Process
 Physical Evidence

PRODUCT
In case of Greegs, they sell their products under 5 categories and each of these has
separate product lines.
In product, they sell their products which are highly differentiated as compare to
other competitors such as sandwiches, sausage rolls, pizza, pasta and so on.
Price
 Current pricing strategy of Greegs is competitive based pricing strategy and it is
because of some data are easily available about competitors and due to high number
of rivals which exists within that industry
 Their psychological pricing of a particular product are $100 and $99 for those
people who would consider as lower them.
Place:
The main aim is to produce some distribution strategy or channels of distribution so
that it will be easy to placed order from one place to another.
 With relation to Greegs, they sell their products through two channels of marketing
and firstly they sell their customer through websites only where wholesalers who sell
their different retailer who were located in many different cities.

PROMOTION
 It used various multiple media channels for promoting their product or service
which is advertisement, TV and radio as well
 They should promote their product for hiring best influencer also such as any
bloggers, movie stars because bloggers can post this content on social media so that
customers are attract and purchase that product because stars are used on this product.
People:
 They are maintain relationship with customers and contact in case of any issue these
people are guide or motivate towards other product and provide better feedback.
 They should provide incentives to its sales force thorough bonuses if they can work
are effectively manner and show people that should respect for each customers and
are committed to firm.
Process:
 Process strategy should use computer to handle those services to increase its
efficiency and product are delivered on timely basis.
 It should constantly improve their procedure in terms of efficiency and eventually it
leads to lower prices of products.

PHYSICAL EVIDENCE
 It should include almost all services that determine what
customers are paying for intangible service. They sell their products
for different color which could be easily available and identify on
retail shelf (Khalis, 2019).

CONCLUSION
 From the above information, it has been understood that marketing is a collection
of those activities where selling or purchasing their product from one place to
another.
 In this report, several topics are covered such as overview of firm, STP analysis
such as segmentation, targeting and positioning and 7P’s of marketing mix which
are named as product, price, place, promotion, people, process and promotion with
their strategy.

REFERENCES
Camilleri, M. A., 2018
Diaz Ruiz, C. A. and Kjellberg, H., 2020
Khalis, N., 2019
Morgan, N. A., Feng, H. and Whitler, K. A., 2018
Ruml, A. and Qaim, M., 2019