LB170 Communication Skills: Greggs Success Story and Presentation

This project analyzes the success story of Greggs, a prominent UK bakery chain. It delves into Greggs' journey, starting from its inception in 1939 in Newcastle and its evolution into a major employer with around 20,000 employees. The project highlights key factors contributing to Greggs' success, such as the introduction of the vegan sausage roll, cost-effective products, and strong customer relationships. It also explores the company's growth areas, including health-conscious consumers and calorie reduction strategies. The project acknowledges challenges faced by Greggs, such as competition from supermarkets and new market entrants. Furthermore, the project includes a set of presentation slides summarizing the main points of the case study for a senior colleague, focusing on clear communication and concise information delivery, as required by the LB170 Communication Skills for Business and Management module. The slides cover the company's history, strategies, challenges, and customer relationships, aiming to provide a comprehensive overview of Greggs' success.

Success story of GREGGS

History of Greggs’ Journey
It is one of the Hot food bakery chain’ in the UK.
They began their venture from 1939.
Initially they started the journey in Newcastle and now dwelling
with 20,000 employees (Gregg et al. 2017).

Secrets of Greggs’ Success
Introduction of vegan sausage roll during the year of 2011.
London Bridge batch was observed with extreme footprints
(Cobbs, Groza and Rich 2016).
Lower cost of the products according to their rivals.

Area of Growth for Greggs
Need to focus on the growing consciousness about health.
The company must possess the concept of calorie reduction
(Cobbs, Groza and Rich 2016).

Perception about Greggs
The consumers find the products of Greggs are reasonable
with proper quality.
They provide special offers including dine out on the occasion
of Valentines day (Cobbs, Groza and Rich 2016).

Struggle Story
They faced greater competition during the emergence of
supermarkets.
New entrants into the market place including Costa, Subway
were providing extreme competition for the company(Gregg et
al. 2017).

Relationship with Customers
They possess very reluctant attitude for their consumers.
The Greggs foundation is associated with social works
including feeding almost millions of hungry underprivileged
children(Gregg et al. 2017).

References
Cobbs, J., Groza, M. and Rich, G., 2016. Brand spillover effects
within a sponsor portfolio: The interaction of image congruence
and portfolio size. Marketing Management Journal, 25(2),
pp.107-122.
Gregg, R., Patel, A., Patel, S. and O’Connor, L., 2017. Public
reaction to the UK government strategy on childhood obesity in
England: A qualitative and quantitative summary of online
reaction to media reports. Health Policy, 121(4), pp.450-457.