Travel Solutions: Grey Tourism Market Analysis for London and Paris

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TOURIST
DESTINATIONS
TASK 3

 INTRODUCTION
 4.1 ASSESSING THE SUITABILITY OF
LONDON AND PARIS FOR GREY
MARKET
 4.2 BENEFITS OF RESPONSIBLE
TOURISM
 CONCLUSION
 REFERENCES
TABLE OF CONTENTS

Liz and Scott are the owners of a tour
operating company Travel Solutions. The
company is provide tour and travel
guidance in the local areas in the UK. Liz
and Scott wish to expand these services in
grey market which comprises of senior
citizens who have time and money to travel
various place of the world. The report will
discuss the potential of this niche market in
London and Paris.
INTRODUCTION

Grey tourism refers to the market segment
of above fifty age group. This kind of tourism
is significant from the business point of view
as well as it is also comes as a social
responsibility to provide opportunities to the
senior citizens to satay healthy and active
(Gunter, 2012). This market has strong
opportunities for business as elderly
travellers has significant buying potential.
4.1 ASSESSING THE SUITABILITY OF
LONDON AND PARIS FOR GREY MARKET

 London has a strong potential for Grey tourism
as there are number of tourist attraction which
have facilities according to the senior citizens.
 The safety and security at the tourist place is an
essential requirements (Tempest et al., 2011).
 Most of the tourist sites of London have medical
facilities in the nearby region which assures
senior citizens that they are safe and secure
during their journey.
LONDON

 Growing Grey tourism has significant
opportunities in Paris because senior
citizens wish to experience less crowded
places and generally prefer off –seasons for
travelling.
 There are a number of churches and
contemporary yoga and meditation centers
in Paris which provide ample opportunities
to senior citizens to spend their leisure time
in a peaceful and serene environment.
PARIS

Tourist
attactions in
London and
Paris
Tourist attractions in London
and Paris

1. Responsible tourism creates better
opportunities for the local businesses as
people prefer to buy locally manufactured
item
2. Responsible tourism creates a better
environment which is beneficial both for
the incoming tourists and local population
3. As responsible tourism also focuses on
saving energy it saves a lot of money and
make the tourism services cheaper.
4.2 BENEFITS OF RESPONSIBLE TOURISM

Responsible tourism for grey market focuses
on creating a better environment and avoid
over commercialization of tourist
destination. these efforts of the
govertnment helps in preserving the
natural beauty of the tourist spots and the
host community experiences a and cleaner
and greener environment in their locality
(Leslie, 2012).
How responsible tourism for grey
market may benefit the host
community

 Wherever possible buy
products from local sellers
 Foreign visitors need to
respect indigenous culture
and language
 Protect the national heritage and
monuments of the visiting country.
Ways to promote responsible
tourism

This report discussed the business possibility
for Grey tourism in London and Paris. Grey
market consists of senior citizens which
prefer a more a safe and secure settings in a
tourist destination. In addition, they also like
to experience more greener locations; Both
London and Paris offers such spaces for
senior citizens and therefore have a strong
business potential for Grey tourism.
CONCLUSION

 Gunter, B., 2012. Understanding the older
consumer: The grey market. Routledge.
 Tempest, S., Barnatt, C. and Coupland, C.,
2011. Grey Power: Developing Older
Customer Strategies. In The Silver Market
Phenomenon (pp. 203-216). Springer,
Berlin, Heidelberg.
 Leslie, D. ed., 2012. Responsible tourism:
Concepts, theory and practice. CABI.
REFERENCES