Change Proposal: Business Transition and Technology Implementation

This report presents a detailed change proposal for Grillstock, a BBQ smokehouse that faced business challenges due to a lack of technological advancement. The proposal identifies issues such as negative customer attitudes stemming from slow service and manual processes. It suggests implementing advanced technologies, including multi-purpose convection ovens and automated customer management systems, to improve efficiency and customer satisfaction. The report also addresses potential issues like employee skill gaps and economic constraints, offering alternative implementation approaches and financial evaluations. Ultimately, the proposal aims to revitalize Grillstock's market position through strategic technological integration, following Lewin's Change Model to ensure successful transition and sustained growth. Desklib provides this document to support students' learning.

Running head: CHANGE PROPOSAL
Change Proposal
Name of the Student
Name of the University
Author’s Note

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Table of Contents
1. Introduction:................................................................................................................................2
2. Identify and offer a rationale for the proposed change backed by appropriate supporting
evidence...........................................................................................................................................3
3. Identify any issues that may arise within the organisation that may disrupt the effective
leadership of the change initiative...................................................................................................5
4. Offer a range of alternative approaches to implement the change identifying the advantages
and disadvantages of each of the options considered......................................................................8
5. Financial evaluation of the change proposal and revenue and capital budgets over a multi-year
period and identify a range of possible outcomes.........................................................................11
6. Barriers to successful implementation of the change................................................................15
7. Recommendations:....................................................................................................................18
8. Conclusion:................................................................................................................................19
Reference List:...............................................................................................................................21

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1. Introduction:
With the dynamic growth of business market, the needs and demands of the customers
are gradually changing. Organizational transition is one of the most significant drivers of keeping
up the market demand and maintaining business sustainability. This very specific study has
focused to make detailed understanding about the importance of change management within
organization. Change is a continuous process, which is implemented by the organization in order
to embrace the current market situation. In order to deal with the customers of various cultural
and psychological backgrounds the organization has to render changes so that market
sustainability can be maintained.
Grillstock was one of the most recognizable BBQ smoke houses occupied a prestigious
market demand in the realm of UK. Grilled and smoke meats are the core products due to which
Grillstock was maintaining their immense organizational glory. After running the business
successfully, the business experts failed to maintain their organizational reputation due to the
lack of customer management system (bighospitality.co 2018). The professionals were unable to
handle the huge demands of products while delivering services. As a result, issue created from
the end of customers. The customers tend to show their reluctant attitude in using the services of
Grillstock. As a result, the business experts were bound to shut down their operations for a
certain period. However, in quest of re-opening the business organization, the executives
associated with Grillstock decided to implement a major change within business with the help of
which products can be delivered to the customers within stipulated time. Implementation of
advanced technology in business operation is a huge change that has been rendered for regaining
their organizational glory and image. The business experts have emerged multi-purpose

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convection oven so that foods can be prepared fast and the customers do not have to wait for a
long a time in receiving the services.
2. Identify and offer a rationale for the proposed change backed by appropriate supporting
evidence
Identified issue:
After evaluating data of organization, around 50% customers showed their negative
attitudes towards using the services of Grillstock due to the lack of technological advancement
within business. After establishing the entire business in the market of UK, the business authority
failed to implement BBQ grill machine due to the lack of economic constraints. The customers
did not get any opportunity to select their menu from digital tabs (Cameron and Green 2015).
The service providers used to make a manual record about customers needs and demands. As a
result, due to any kind of communication gap the service providers used to deliver wrong foods
to the customers. This particular incident created a negative impression in the minds of
customers. On the other hand, the customer service department used to maintain manual billing
record due to the lack of implementing automation. As a result, the entire delivery of services
became late and incoherent (Doppelt 2017). Gradually, the organization had to face immense
challenges in maintaining the glory and reputation of the organization. Customers used to show
their reluctance in using the services of Grillstock. Ultimately, the business executives had to
face immense challenges in running the business in UK market due to which the operation got
closed.
Some of the major external issues have also been identified due to which the business
experts have faced immense challenges. As a social issue, the growth of the market for BBQ

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style of foods is very high in today’s business scenario. The business experts of Grillstock in UK
would not have to implement innovative management process with the help of which they can
overcome market threats. In order to overcome legal issue the business experts should focus on
absolute need for food safety. Technological issue has already been highlighted within Grillstock
due to which the business experts failed to deliver the foods within proper time.
Rationale of change:
Transition or change is the only way of surviving in the entire business process of
Grillstock in UK food industry. In quest of handing this kind of situation, the business experts
have decided to implement advanced technology within entire operations. From customer
management system to billing the records, the entire process of business became automated with
the implementation of big data. Therefore, it was easier for the business managers to maintain
entire chronological record of database of the organization. Financial tracks are maintained with
the automation of technology (Goetsch and Davis 2014). As a result, an expert having
knowledge on finance and technology can deal with the situation easily. The business experts
would not have to invest large number of employees for this department. On the other hand, after
the emergence of multi-purpose convection oven, the business experts of restaurants can deliver
the food within ten minutes. The executives do not have to appoint large number of employees
for manufacturing department (Pugh 2016). The food can also be served within stipulated time.
In case of baking foods the role of OTG ovens are undeniable. The customers to not have to wait
for a long time in order to receive the services. Therefore, by implementing these advanced
cooking kits the business experts can easily serve the foods fast to the customers.

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In addition, technology needs to be implemented in the medium of communication as
well. The customer service providers were very much comfortable in maintaining telephonic
communication and verbal communication while conveying necessary information to the target
customers (Cummings, Bridgman and Brown 2016). In order to implement a change in the
communication method the business experts need to use the social media platforms with the help
of which customers from different geographical backgrounds and locations can be involved. As
a result, both the customers and the service providers can make a good bond with each other.
Communication with the help of new media can engross the people of multi-geographic
locations. As a result, the target audience can get an in-depth overview about the products and
services (Verhulst and Lambrechts 2015). In this kind of situation, the product and service can
attract the mind of global customers. In this kind of situation, social media platform is very much
important to make an effective rapport with the customers.
While implementing the changes within business, Lewin’s Change Model has been
successfully implemented within business. Change model of Lewin is constituted with three
major phases such as unfreeze, change and refreeze. In the very first stage, the business experts
have to make an action plan about the changes. In the very middle phase the business experts
need to implement the changed plan and evaluate its pros and cons. If the result of this changed
plan becomes positive the change is sustained within business process.
After identifying the rationale of changes within Grillstock it can be analyzed that
implementation of advanced technology in business operation is a huge change that has been
rendered for regaining their organizational glory and image (Lines et al. 2015). The business
experts of Grillstock decided to implement a major change within business with the help of
which products can be delivered to the customers within stipulated time. The service providers

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used to make conventional micro-oven machine. As a result, the customers did not get proper
services at stipulated time. This particular incident created a negative impression in the minds of
customers. Customers used to show their reluctance in using the services of Grillstock.
Ultimately, the business executives had to face immense challenges in running the business in
UK market due to which the operation got closed. After that multi-purpose convection oven has
been emerged within services with the help of which people can get fast and systematic supply of
foods.
Therefore, lack of advanced technology within business is the primary issue that the
business experts have identified (Ceulemans, Lozano and Alonso-Almeida 2015). In that context,
the business experts have decide to implement emerging technology throughout the entire
business operations so that they can create a market demand. The business experts have emerged
multi-purpose convection oven so that foods can be prepared fast and the customers do not have
to wait for a long a time in receiving the services.
3. Identify any issues that may arise within the organisation that may disrupt the effective
leadership of the change initiative
After implementing change management, the business experts of Grillstock may have to
face immense issues, which ultimately can prevent the entire change initiatives effectively. The
necessary challenges that business managers may have to face in implementing advanced
technology within food centres are as follows:
 Lack of handling and operating advanced technologies:
Employees associated with Grillstock are not very skilful and competent with the
advancement of technology. They are not well accustomed in operating multi-purpose

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convection oven. However, in this kind of situation, the entire operation can become slow and
the customers may have to wait for a long time in order to receive services (Kash et al. 2014). It
has been analyzed that after the emergence of convection Microwave machine, the business
experts of restaurants can deliver the food within ten minutes. The executives do not have to
appoint large number of employees for manufacturing department. The food can also be served
within stipulated time. In case of baking foods, the role of OTG ovens are undeniable. However,
it has been identified that chefs appointed with Grillstock are not accustomed in operating
advanced grilling machines efficiently. As a result, they may have to compromise with the
quality of foods.
 Technological barrier:
While analyzing communication with the help of advanced technology issue has been
identified that the business experts need to use the social media platforms with the help of which
customers from different geographical backgrounds and locations can be involved (Al-Haddad
and Kotnour 2015). As a result, both the customers and the service providers can make a good
bond with each other. Communication with the help of new media can engross the people of
multi-geographic locations. As a result, the target audience can get an in-depth overview about
the products and services.
However, it is however undeniable that the business experts associated with Grillstock
are not habituated in handling social media channels. As a result, customers showing their views
and thoughts through social media platforms cannot get response from the service providers. As
a result, being unable to gain social media popularity the business experts fail to increase their
number of target customers (Palthe 2014). On the other hand, the marketing executives were

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unable to make market evaluation as well based on which products and services can be
improved. Before, using new media platforms, the business experts need to get an effective
overview about the role of social media and its importance in the food industry.
 Economic constraints:
Implementation of the advancement of technology is one of the most significant changes
that Grillstock should adopt. From customer management system to billing the records, the
entire process of business became automated with the implementation of big data. Therefore, it
was easier for the business managers to maintain entire chronological record of database of the
organization (Kreimeier et al. 2014). Financial tacks are maintained with the automation of
technology. However, in order to execute the plan properly the business experts need to focus on
strengthening their economic background.
As per current market scenario, it has been observed that Grillstock failed to achieve
organizational success due to the lack of poor business operations. However, in order to
implement advanced technology within business, the business experts should have enough
economic strength. However, it has been observed that Grillstock does not have enough
economic strength to implement advanced technology within entire business operations (Smith et
al. 2014). As a result, economy may become a major barrier in rendering organizational changes.
In order to implement advanced micro-oven grill machines the business experts have to invest
large amount of money initially which is a matter of big challenge for the business experts as
well as board of directors.
After evaluating the entire possible issues regarding change management, it can be
concluded that customers showing their views and thoughts through social media platforms

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cannot get response from the service providers. On the other hand, the marketing executives
were unable to make market evaluation as well based on which products and services can be
improved (Abrell-Vogel and Rowold 2014). However, it has been identified that chefs appointed
with Grillstock are not accustomed in operating advanced grilling machines efficiently.
Therefore, it has been observed that Grillstock does not have enough economic strength to
implement advanced technology within entire business operations. As a result, economy may
become a major barrier in rendering organizational changes.
4. Offer a range of alternative approaches to implement the change identifying the
advantages and disadvantages of each of the options considered
In this very specific part, the study has evaluated the alternative approaches that could
have been replaced instead of rendering technological changes. After evaluating the entire study,
it has been observed that technology actually substitutes workforces. The organization instead of
hiring sufficient number of people within business operation, they have implemented advanced
technology (Kerzner and Kerzner 2017). As a result, the cost behind labour forces could be
reduced. In this kind of situation, Grillstock has decided to implement a huge change within
organization by emerging advanced technology. However, if this particular management plan
does not succeed the business experts may follow alternative approaches as well.
 Recruit human power for maintaining balance between supply and demand:
Instead of using advanced technology within services, the business experts would have to
focus on recruiting sufficient number of work forces. Technology can maintain database, record
of accomplishment of organizational performance (Lindner et al. 2014). On the other hand, it is
also undeniable that technology cannot make business decision. In order to take a proper

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decision on business, executives have to recruit sufficient number of workforces so that they can
take proper decision at the right time.
Advantages of this approach:
In order to adopt this specific approach the business experts would be able to take a right
decision regarding the success of business (Hughes and Wearing 2016). Sufficient number of
workforces can easily handle business pressure. They can communicate with the target
customers individually in order to know their needs and demands (Burge et al. 2014). It is very
much impossible for an implemented advanced technology to analyze that data and making
appropriate decision regarding the success of business. Human mind can make in-depth risk
analysis in achieving organizational success.
Disadvantage of this approach:
Human mind may not be able to maintain appropriate database of the organization, which
ultimately creates a negative impression on the overall success of business. Due to the lack of
proper decision making the business experts may have to face crisis.
 Rendering training and development session on professional skills:
In order to avoid communication gap with the customers the business experts may
receive an effective training and development session on professional skills. As a result, the
employees can easily increase their professional skills and competency level (Kultalahti and
Liisa Viitala 2014). On the other hand, it has also been observed that proper training and
development session make the professionals more efficient in dealing with organizational crisis.
 Advantages of this approach:

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As an advantage it has been observed that proper training and development session make
the professionals more efficient in dealing with organizational crisis (Luyssaert et al. 2014). In
addition, employees can easily increase their professional skills and competency level in order to
overcome organizational challenges more efficiently.
 Disadvantage of this approach:
As a disadvantage of approaches it has been observed that professional training and
career progression session is very much cost effective (Klonek et al. 2014). In this kind of
situation, the organization like Grillstock would have to face immense challenges in affording
these training instructors within organization.
Getting accustomed with the advancement of technology:
In order to overcome technological barriers the business experts can train the associates
with advanced technologies. As a result, the customers would not have to wait for a long time in
order to receive effective services.
Advantages of this approach:
Efficiency in advanced technology can make the entire operation faster and systematic. In
this kind of situation, people do not have to face challenges in getting effective services within
proper time (Rosemann and vom Brocke 2015). As a result, the customers would not have to
wait for a long time in order to receive effective services. It ultimately creates a good impression
on organization.
Disadvantage of this approach: