Developing a Business Plan for Groc-Purchase Grocery Application

This document presents a business plan for "Groc-Purchase," a mobile application designed to streamline grocery shopping in Australia. The application aims to unify access to various retailers like Coles, Woolworths, and ALDI, providing consumers with a convenient platform to purchase groceries from multiple stores. The plan includes an industry analysis, highlighting the competitive landscape and the need for a unified application. It identifies working professionals, cafe/restaurant owners, and families as the target market. The marketing mix focuses on product accessibility via iOS and Android, a strong distribution strategy, a nominal registration fee for customers, and commission-based revenue from retailers. Financial forecasts, including sales projections and profit and loss statements, are provided, alongside a discussion of critical risks such as demand constraints and retailer disputes. The business plan concludes that, with careful management and favorable market conditions, Groc-Purchase can achieve long-term success.

BUSINESS PLAN Grocery Application

INTRODUCTION
The given presentation is based on an entrepreneurial idea of a
business plan which will be primarily based on the development of
a grocery mobile application.
The application shall allow the different users in Australia to
purchase a product of their choice from any store in their city and
from any supermarket.
The presentation will highlight the different components of the
business plan.

BACKGROUND
As the consumer lifestyle has become increasingly difficult and scheduled closely,
they often do not get any time to purchase their daily requirements by visiting the
different stores and thus, in order to provide a one stop solution to them, the
application has been developed.
The application can be downloaded using both Android as well as iOS platforms and
using the given application the user will be able to purchase their daily requirements
through just one click.
Currently the business will operate in Australia and will later on spread to other
parts of the globe.

MISSION
The primary mission of the company has been given as follows:
To provide easy solutions to the different consumers
To make the application a household name.
To provide satisfaction to the consumers
To become the number one solution for the different grocery
problems.

SERVICE OFFERING
The service which is being offered to the different consumers is an
application which can be assessed from the phone as well as
accessed through the website and be used to order products from
the different grocery stores like Coles, Woolworths, Amazon stores,
ALDI and others (Baden-Fuller and Haefliger, 2013).
The application unites all these stores and brings them under one
roof in order to provide easy solutions to the different consumers.
There shall be only a registration fees charged from the different
consumers and the main commission shall be charged from the
retailers who enlist their products online.

INDUSTRY ANALYSIS
In the past decade there have been various changes in the grocery industry in Australia and
the retail landscape has undergone a huge transformation.
Hence, for this purpose, the competition between the different competitors have increased
considerably with different companies engaging in different price wars and other such
competitions in order to ensure that they are able to gain the maximum share (Arnold, 2013).
There are various online delivery applications as well, however, in Australia there was a lack
of an unified application which provides the different users an access to all the stores at once.
This is where GrocPurchase comes into the picture.

COMPETITION ANALYSIS
The competition in the grocery retail industry is already very fierce
in nature and there exists intense competition from various
physical stores like Woolworths, Coles, Amazon and other brands.
There are several other online applications as well which assist the
consumer and provide them with adequate goods at their doorstep
(Armstrong et al., 2015).
However, the idea of the Groc-Purchase is very different from that
of the other applications as the application provides an option to
the different consumers to purchase from any retail store as
possible.

TARGET MARKET
The target market for the application is as follows:
The working professionals who are generally not able to take out
time for any shopping due to their busy work schedules and other
related concerns
The owners of the cafes and restaurants who often like to make
purchases online and order in bulk in order to receive higher
discounts (Beardwell and Thompson, 2014).
Moreover, the families are also a probable target market for the
firm who want the best products at their doorstep at affordable
costs.

THE PRIMARY RETAILERS

MARKETING MIX
The marketing mix of the business plan forms a greater aspect of
the marketing strategy and lays down the essential marketing mix
elements of the business plan which the company will be offering to
the customers.
PRODUCT
The product which is being offered to the different customers is the
application which can be downloaded on mobile as well as
accessed through the online website and through this application
the consumers will be able to order products from any retail store.
The application can be downloaded on iOS as well as Android
platforms and will be free of cost.

PLACE-distribution
The distribution strategy of the firm is quite
strong and the company has ensured that it is
able to deliver the goods of the different
consumers by hiring a large employee base
and integrated work systems.
Moreover, it will be using various
transportation modes to fulfill orders of all
size.

PRICE
The application can be downloaded for free but the
customers will be charged a one time registration
fees which is required to be paid at the time of
registration. This will be a mere $2 .
Moreover, depending on the different retailers who
choose to enlist on the application, a commission will
be charged for them monthly in order to serve as a
regular revenue source.