Business Plan for Grocery Mart Lanka: Sales Management Project

This assignment is a comprehensive business plan for "Grocery Mart Lanka," a proposed online grocery ordering and drive-through service targeting specific regions in Sri Lanka. The plan details the company's vision, mission, and service offerings, including a wide range of grocery items and delivery options. It encompasses a thorough market analysis, including demographic segmentation, competitor analysis, and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The organizational and management section outlines the roles and responsibilities of key personnel, while the marketing and sales strategy focuses on promoting the app and drive-through system. The plan also includes financial projections, such as a profit and loss account and balance sheet, to demonstrate the business's potential for success. The business plan was submitted by a student as part of the Sales Management module (BM3150) at SLIIT, Faculty of Business.

Business Plan
Sales Management Module
BM3150
SLIIT – Faculty of Business
Department of Business Management
/ BBA (Honors) Specializing in Marketing Management
Faculty of Business
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Submission of Individual Assignment
1. Course: BBA (Hons) Specializing in Marketing Management
2. Student Name and BM number- P.M.K Weerasekera
3. Year: 03
4. Semester: 01
5. Module Code: BM3150
1. Module Name: Sales Management
2. Lecturer-in-charge: Prof Dr.Nagalingam Nagendrakumar
3. Title of assignment: Business Plan
4. Submission Date- 12th of April 2020
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Grocery Mart
Lanka
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Maheshini Weerasekera CEO
Grocery Mart Lanka
Address- Grocery Mart
Lanka143/D,Sooriya
Mawatha, Koswatta
Website-
www.Grocerymart.lk
Email-
[e-mail]
Tel- 011 255 8965

Table of Contents
Acknowledgement……………………………………………………………………………………………5
Executive
Summary.............................................................................................................6
Company description..............................................................................................7
Market analysis.................................................................................................8-11
Market segmentation..............................................................................................
Market research findings.........................................................................................
Organisation and Management...........................................................................12-14
Service ............................................................................................................15
Marketing and Sales.........................................................................................16-18
Funding Request.............................................................................................19-21
Financial Projections.................................................................................................
Profit and loss account.......................................................................................22
Balance sheet...................................................................................................23
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Acknowledgement
I would like to express my special thanks to our Sales management lecturer Prof
Dr.Nagalingam Nagendrakumar who allowed me to do an assignment regarding Business
plan .This gave me much more particle knowledge about this module. Therefore I would
able to deeply explore the module.
Secondly, I would like to express my gratitude for my batch mates who gave their big
support to finish this assignment. Finally, I would like to express my thanks to the people
who supported me directly and indirectly to finish this assignment.
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Executive Summary
Grocery mart Lanka is an unpaid app which has around 20 registered grocery stores around
Battaramulla, Koswatta and Pelawatta that will provide users to order groceries through a
smartphone or a tablet that will also be involved drive-through system and home delivery service.
Grocery mart Lanka will retail a wide range of durable goods and non – durable goods at affordable
prices from different brands. We will take part in retailing general lines of nourishment items,
including vegetables, poultry and fish, canned and solidified nourishment s , new leafy foods,
different dairy products and essential grocery products.
The main benefit of this app is even when users are not at home they can place the order from
wherever they are and it provides the drive-through system which helps the customers to select
their favourite and most convenient grocery shop and they can provide a convenient date and time
to collect their order from the selected grocery store.
The app is connected to register 20 grocery shops in the region and we are placing counter assistant
for each grocery shops who will be representing our company and he/she will be collecting the
information of the orders through the app and they will pack the orders and send it to the drive-
through counter. Customers can collect their orders during the selected time and the payment
should do online or if they are using the home delivery option they can select the cash/card on
delivery method. Our motive is to promote the online grocery shopping and the drive-through
system to the customers since it's a new concept for Sri Lanka and this system will save the time of
the customers.
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Company Description
Grocery mart Lanka is a start-up business which is a concept of Maheshini weerasekera a Marketing
graduate of SLIIT faculty of business and the company team is consists of 10 members. Grocery mart
Lanka is both the name of the company and the first service that this company will be launching. We
are aware that there are several large and small chains of supermarket/grocery store outlets in the
region but they are unable to provide the drive-through system or home delivery service due to lack
of resources also we focused on only grocery shops in the region without the supermarkets because
we think it will encourage the small business owners as well. As a starting point, we are planned to
provide the service for a specific region. And our ultimate vision is to expand our service in another
2-3 years island widely and promote the online grocery shopping to the Sri Lankans.
We will have access in our store a wide scope of strong merchandise and non – solid products at a
reasonable price.
Our items and administrations contributions are recorded underneath;
 Fruits and vegetables
 Grams, Sugar, Rice
 Spices
 Fresh and frozen meat
 dairy products
 beverages
 frozen food items
 Health and sanitary products
 Other grocery items
Our company will be mainly focusing on investing in the technological resources which will be
important to the grocery owners.
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Market analysis
Target Market
Grocery store business has been in presence for whatever length of time that human began
exchanging products, yet one thing is sure, the grocery store business is as yet advancing. The
introduction of online grocery ordering service and drive through system will indeed help in
reshaping the industry.
We are in business to retail (Drive through and home delivery system) a wide range of groceries to
the following groups of people;
 Households
 Employees
 About to wed couples
 Expectant Mothers
 Students
 Tourists
If we consider the audience of the market we can segment them based on the following categories,
1. Demographic segmentation
Before we segment the target market into demographic segmentation we had to collect
demographic data to understand the customers and their needs .therefore we had to do a
survey, in this survey we have included the most useful questions which are beneficial and easy
for us to understand our customers. The questions were based on age, gender, and income. Our
survey was conducted for families in Battaramulla, Koswatta, Pelawatta.
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1. Age
Our main target age group was 30-60 because in every family the people who are in that age
group tend to do the grocery shopping. After the survey, we were able to understand that if we
launch an app which provides drive-through or home delivery service system, even the people
who are in the age group of 18-30 will interested to use this app. We were able to collect the
following information from 220 people around the region
9%
36
%
55
%
Age Count of people are in Battaramulla, Koswatta and
Pelewatta
Age 4- 17 Age 18-30 Age 30-60
2%
40
%58
%
Age Count of people who would like to use the service
Age 4- 17 Age 18-30 Age 30-60
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From the pie chart it is clear that the people in the age group of 30-60 would like to use
this service most. And 40% of people in the age group of 18-30 would like to use our
service.
2. Gender
After the survey, we were able to collect the following information regarding the count of gender in
the areas of Battaramulla, Koswatta and Pelewatta and which gender would mostly like to use this
service.
Male
45%Female
55%
Gender count of people who would like to use the service
3. Income
Income is an important factor when considering the target market. Our minimum target income
from a family is 20000 per family. After the survey, we got to know that each family would spend
around 3000 -10000 for their groceries per week. This will change with the occupations of
people in the region.
9%
91%
Monthly Income of families who would like to use the
service
Below Rs.20000 Above Rs.20000
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Competitors
Since the grocery mart Lanka app is made for a specific region there are no other competitors in this
region which provide the same service but companies like Kapruka.lk, Keells, Grocerypal provides
the grocery delivery service islandwide. However the grocery drive-through system is a new concept
to Sri Lanka, there are no competitors in our market. But there is a potential of having competitors in
the nearby future since we are planning to expand the business island-wide. Therefore survive in the
market in the coming time we should be keen and aware of the external environment while
developing the business.
Swot Analysis
Strengths Weaknesses
Skilled and qualified staff
Having a good vision and mission
Knowledge of current market
Knowledge of the target market
Resource gaps and problems
Financial problems
Poor communication among staff
Opportunities Threats
A new concept to the market
No competitors for the drive-through
service
Support of the Grocery business owners
in the region
Future competitors
Government rules and regulations
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Organization and management
Although our grocery home delivery services business is limited 3 towns, we will ensure that we put
the right structure in place that will help the kind of growth that we have in mind while assembling
the business.
We will secure that we recruit people that are qualified, customer-oriented and are ready to work to
help us build a wealthy business that will beneficial for all the stakeholders (the owners, workforce,
and customers). The profit-sharing arrangement will be handled by our senior management staff.
We ensure that our team is well qualified and skilled to occupy the following positions that will be
made available at Grocery mart Lanka.
Chief Executive officer -CEO .Maheshini Weerasekera
BBA(Hons) in Sales and Marketing/CIM
Sales and Marketing manager Sampath Rathnayaka
BBA (Hons) in Sales and Marketing/CIM
Information technologist Visal Perera
BSc(Hons) in Software Engineering
Accounting and Finance Manager Ashan Fernando
Customer service executive Dilini Perera
Counter assistant for each registered
grocery shop
Drivers/Distributors
Responsibilities of the team
Chief Executive Officer – CEO:
• Increases the board's adequacy by enrolling, choosing, arranging, preparing,
training, advising, and teaching administrators; conveying esteems, systems, and goals;
doling out accountabilities
• Creates, conveys, and executes the association's vision, crucial, in the general
bearing.
• Responsible at fixing costs and marking business bargains
• Responsible for giving guidance for the organization
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