Group Assignment on Johnson and Johnson

This project analyzes the critical success factors for Johnson and Johnson, focusing on their business strategies, market growth, and the impact of information communication technologies. It includes a detailed examination of the company's objectives, competitive positioning, and the role of internal and external networks in achieving business success.

GROUP ASSIGNMENT
JOHNSON AND JOHNSON

EXECUTUIVE SUMMARY
Every organization operates in the economy with the motive of sales maximization and
high profitability. The present study focuses on analysing and determining the critical success
factor methods for a globally established brand Johnson and Johnson. The study will analyse the
success measures which the business demands and the impact of the same on the organizational
operations and growth. Johnson and Johnson is an American multinational medical and
pharmaceutical company which has established its business growth worldwide to create a
significant impact on consumer needs and demands. Delivering quality products to attain
consumer satisfaction, indulging in regular development and developing a positive relationship
with organizational stakeholders are few crucial objectives that the business unit focuses on, in
an effective and well developed manner. To attain the business objectives of the business the
strategy of developing internal and external business networks has been suggested. This will help
in attaining, managing and maintaining large information to develop effective communication in
the market.

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A: A PPLICATION OF CSF METHODOLOGY................................................................1
Company overview.....................................................................................................................1
Critical business objectives for Johnson and Johnson................................................................2
Analysis of critical success factors for stated business objectives..............................................3
PART B: DETAILED DISCUSSION OF TWO ICTs....................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business growth and development is one of the most significant need of the business unit
as it helps in enhancing the organizational operations in the competitive market. Every
organization operates in the economy with the motive of sales maximization and high
profitability (Hitt, Ireland and Hoskisson, 2012). The success factors for every company vary
according to industry rivalry and strategic growth issues. The present study focuses on analysing
and determining the critical success factor methods for a globally established brand Johnson and
Johnson. The study will analyse the success measures which the business demands and the
impact of the same on the organizational operations and growth. The study will also analyse the
information communication and technological factors associated with the stated business unit.
PART A: A PPLICATION OF CSF METHODOLOGY
Company overview
Johnson and Johnson is an American multinational medical and pharmaceutical company
which has established its business growth worldwide to create a significant impact on consumer
needs and demands. It has diversified its business widely in the field of medical devices,
pharmaceuticals and consumer packed goods as well (Hoejmose, Brammer and Millington,
2013). The growth and development aspects of the business unit is well developed and enhanced
as well. The effective business development of the company has helped the company to bag a
significant market position I the economy. The effective expansion strategies of the business has
helped the company in creating a well defined market position in the economy. Internal and
external business operations of the business has created a significant market position in the
competitive economy (Mahoney and Qian, 2013).
The case analysis of the company reflected that effective future vision and well
developed business objectives of the business has helped it in attaining a strategic market
growth. The company closely analyses the external and internal business environment to
critically evaluate and attain the growth opportunities in the economy. Also it helps in dealing
with upcoming market threats for the business (Ihator, 2014). The vision statement of the
business unit effectively states that J&J's vision is:
“To maximize the global power of diversity and inclusion to drive superior business results and
sustainable competitive advantage” Analysing the statement it can be well stated that the
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business focuses on diverse business operations for enhancing business operations in the market.
Through this core business policy, company seeks to attain superiority in the market and
competitive advantage as well (Jones, 2011). Delivering quality products to attain consumer
satisfaction, indulging in regular development and developing a positive relationship with
organizational stakeholders are few crucial objectives that the business unit focuses on, in an
effective and well developed manner.
Critical business objectives for Johnson and Johnson
As per the organizational overview and analysis the business growth and development
measures for J&J is high and effective. However, changing market situation and competitive
pressure has a significant impact of the business on the overall performance in the economy. This
has helped the organizational unit in developing a well defined growth and development position
in the economy (Kent, 2013). The sales analysis of the business represents that pharmaceutical
and medical equipments segment of the business has high revenue for the business. As per the
financial analysis of the business the revenue of the business according to product category
represented different business results for the company (Walsham, 2011). The performance of
consumer health care helped company in attaining sales worth $16 billion. In the same years the
sales contribution of medical device segment of the company was $23.1 billion and
pharmaceuticals was $24.6 billion. Hence, it clearly reveals that different product categories
have different outcomes for business growth and development in the economy (Wilson, 2012).
Moreover, the geographical reach of the business has widely expanded the business development
opportunities for the company.
The overview of the company effectively analyses the business operations adopted by
J&J in the competitive market and its impact on overall business growth. The critical business
objectives of J&J thus can be defined as:
 Global development of diverse business ventures in the competitive market
 Managing skilled and committed team of employees to enhance business performance in
the economy
 Attain well defined market opportunities in the economy to attain competitive edge in the
market
The above stated business objectives of the company focuses on analysing high growth and
development aspects of the business which creating a significant growth and development
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strategies for the employees. The critical business objectives focuses ion enhancing the growth
aspects of the company in the competitive market while enhancing competitive market position
as well.
Analysis of critical success factors for stated business objectives
The business objectives of the company are wide and futuristic. In order to attain the
stated objectives for the business unit the company must develop critical success factors. CSF for
each business objective of J&J has been discussed below:
Global development of diverse business ventures in the competitive market Analysing market potential: The business growth and development is a significant goal of
a business unit. Analysing market potential for the business unit has created a significant
impact on the business unit (Blythe, 2010). J&J has expanded its business in different
parts of the world. In order to achieve the objective of global development, the company
need to closely analyse the market potential of different market and develop strategies
accordingly. For example the market potential for medical equipments and
pharmaceutical is high in Asian market where population is high and also medical
inequalities is rising continuously (Coombs, 2011). This has helped the business unit
creating a significant growth impact. Competitive positioning: The competitive positioning of the business unit has a vast
impact on growth and development opportunities of the business. According to the stated
case J&J has wide market competition in the economy. Companies such as Novratis,
P&G, Abott Laboratories etc pose a direct and well developed market competition to the
company (Ilonen and et.al., 2011). J&J thus need to critically analyse and evaluate the
competitive position in the economy and develop well defined measures to enhance
market growth. For example comparative product quality and features is significant
knowledge for the business to enhance its product range in the economy. Effective promotion: As per the analysis the business objective of the company is to
enhance global market position for different business ventures. In order to attain the
stated objective, company need to focus on promotion of the business. Effective
promotion leads to high business growth in the market (Jones, 2012.). Hence, effective
promotional measures such as personal selling, collaboration, advertisement etc. will help
the business to grow and develop in the economy.
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Attain well defined market opportunities in the economy to attain competitive edge in the
market Internal and external market analysis: The business unit has created a vast growth and
development measures in the economy. In order to attain maximum market opportunities
for the business unit, well developed internal and external business analysis is significant
for the company (Kenneth, 2011). Application of business frameworks such as SWOT,
Pestle, value chain analysis etc. can help the company to analyse the effective market
position and attain high growth measures in the market. Identification of market growth measures: Analysing growth and development measures
for the company is significant to develop growth opportunities in the market. Models
such as BCG, product life cycle, Ansoff's matrix etc. are the significant business
strategies which may help the business to develop a significant market position in the
economy (Robson and Tourish, 2011). Evaluating the factors to attain high success:The factors which help the business unit to
attain high success in the economy includes research and development, productive
workforce, organisational culture etc. These mentioned factors helps a business unit in
analysing high business opportunities and attain a competitive edge.
Managing skilled and committed team of employees to enhance business performance in the
economy Developing well defined work culture: Employees are the major assets of the company
and to manage them well develop working culture is significant. This will also help the
company in creating a competitive position in the economy. Effective internal assessment
will help business in strategic development. Retaining skilled employees:A team of skilled and committed employees in J&J will help
the business unit in managing the business operations and developing growth measures
for the economy. Well trained employees will help the business in enhancing R&D
department thus offering better and competitive products to the consumers.
 Developing training and development aspects: Training and development will help the
business unit in enhancing employee efficiency and productivity for the business. This
will create a significant business development measures for the organisation thus high
growth aspects of the company are enhanced.
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PART B: DETAILED DISCUSSION OF TWO ICTs
The strategic planning and management factors has helped the company in creating a
well defined success in the economy. J&J has globally established its business operations in
more than 57 countries around the world. High rate of job cuts resulted in affecting the R&D
segment of the business which restricted the product development operations of the company
(Sadri and Tran, 2012). Hence, analysing the overall business operations of J&J it can be
affectively analysed that the business operations of the company are highly integrated and
strategically managed. It helped the company in attaining high growth aspects in the market. The
business unit has developed a significant market position in the economy.
The business assessment of the company efficiently reflects that highly refined and well
managed system of business growth and development is demanded for the business. The
mentioned business objectives reflects that in order to manage integrated business process for the
organization a well defined system of communication and information is demanded for the
business (Riddle, 2013). The case analysis of J&J reveals that for the business growth of the
company ICT regarding internal connection and market attaining market research is significant.
The two critical ICTs which will help the business unit in attaining organizational
objectives include:
External networks
In order to attain the business objective of market growth and development J&J need to
develop effective measure to outreach the consumers and attain high sales and growth to them.
This will help the company in offering high value preposition to the buyers and potential buyers
(Maccord. 2015). For attain the stated objective integrated company website will help the buyers
and potential buyers to develop a well defined platform to attain business information and
purchase products and services of the company as well.
This will develop an effective and well defined platform for the business to enhance sales
and also analyse consumer needs and demands. The development of website will dilute the
complexities of communication for the consumers. It will simplify the process of buying and
selling for the business. In addition, the data base management for the company will be effective
and well defined in the proposed measures (How to actively manage business disruptions when
you don't have time, 2015). This will help the company in attaining an edge in the economy and
will enhance business growth in the market. Moreover, the policy of market research and
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potential will be effectively analysed by evaluating the consumer needs and demand for different
products and services. Moreover, the option of consumer feedback and communication will help
in attaining the business information in an easy and simpler way to the company. Hence, the
proposed measure will be a well defined means of business development and growth for the
companies in the present competitive market.
The possible threat associated with the ICT tool will be the issues related to privacy and
security of data. In the competitive era the significant of data and information for the business is
high. Moreover, to successfully attain the business growth and development in the market,
companies regularly monitor safety and security issues. Problems regarding data leakage,
unauthorised use of personal information, cyber crime etc. has a significant impact on business
growth and development (How to actively manage business disruptions when you don't have
time, 2015). Hence, company need to manage a close check to minimize the occurrence of such
events in the organisation. Also, easy accessibility and usability of the website is important for
the organization. Thus, it can be said that attaining the business policy global development of
diverse business ventures in the competitive market, the role of external communication and
information is high. Developing effective website will help the company in managing consumer
information and delivering value for the business operations.
Internal networks
Employees are the asset of the business. The study analysed that in the present
competitive era management of skilled employees and developing high growth options for the
business creates wide impact on business operations. Companies focused on cost cutting
measures by saving cost in terms of employee. Every business unit has an ineffective growth
aspect in the economy. Managing a team of trained employees help companies in creating a
significant business impact for the organization. The internal business networking is another
crucial tool for managing business operations of the company. It helps the company in creating a
definite impact on business growth measures in the present competitive economy. Moreover, the
impact effective communication platform for employees is highly profitable measure. J&J thus
focuses on using Intranet measure to manage employee efficiency and maintain effective
communication in the business.
Intranet facility help the company in managing and maintaining internal communication
measures. This will help the business in creating a significant growth impact on business unit. A
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well defined communication for the company helps in creating a significant growth aspects for
the business. The management and supervisors have a direct and well defined authority to
manage and maintain the business activities in the market. This will help the business in
minimizing the communication time and energy (Ihator, 2014). Quick and effective
communication will result in minimizing internal chaos and confusion regarding roles,
responsibilities and business management as well. Moreover, the business will be able to monitor
the performance of the different department in an effective manner. The database regarding
employee information is also effectively managed by the business unit. This it can be effectively
said that managing effective communication and information system for internal operations
enhance business growth in the economy.
However, the business growth aspects of the company has in effective impact on
employee performance. Employees have an indefinite growth measures in the company if
restrictive communication measures are practised. Adopting Intranet is the essence of the present
economy (Ilonen and et.al., 2011). But this may also result in increasing internal conflicts and
grapevines in the organization. This can be avoided if a well managed measures of
communication policy are managed. J&J will attain effective success in the economy by creating
effective internal networks for the business growth and development.
CONCLUSION
The rising market competition and changing consumer demand have a significant impact
on performance of the business. The case analysis of the company reflected that in the era of
global crisis the sales and revenue of the company decreased. The impact of the same was
analysed on the operational cost and demand as well. The competitive firms which were globally
established in the market also revealed high pressure of operational efficiency. However,
developing technologies and integrated business policies have minimized the organizational
pressure on the companies. The case analysis of J&J revealed that the business growth measures
for the company is significant. Managing effective and well defined measures of development
has helped the company in attaining high growth aspects in the economy. ICTs play a significant
role in attaining high growth aspects for the business as well.
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REFERENCES
Books and journals
Hitt, M., Ireland, R. D. and Hoskisson, R., (2012). Strategic management cases: competitiveness
and globalization. Cengage Learning.
Hoejmose, S., Brammer, S. and Millington, A., (2013). An empirical examination of the
relationship between business strategy and socially responsible supply chain
management. International Journal of Operations & Production Management. 33(5).
pp.589-621.
Mahoney, J. T. and Qian, L., (2013). Market frictions as building blocks of an organizational
economics approach to strategic management. Strategic Management Journal. 34(9).
pp.1019-1041.
Ihator, A. S., (2014). Corporate communication: reflections on twentieth century change.
Corporate Communications: An International Journal. 9(3). pp.243-253.
Jones, R., (2011. Personal knowledge management through communicating. Online Information
Review. 33(2). pp.225–236.
Kent, T., (2013). Creative space: design and the retail environment. International Journal of
Retail & Distribution Management. 35(9). pp.734–745.
Walsham, G., (2011). Knowledge Management:: The Benefits and Limitations of Computer
Systems. European Management Journal. 19(6). pp.599-608.
Wilson, T. D., (2012). The nonsense of knowledge management. Information research. 8(1).
pp.81.
Blythe, J., (2010. Trade fairs as communication: a new model. Journal of Business & Industrial
Marketing. 25(1). pp.57–62.
Coombs, T. W., (2011). Ongoing Crisis Communication: Planning, Managing, and Responding.
SAGE.
Ilonen, L. and et.al., (2011). The role of branded retail in manufacturers' international strategy.
International Journal of Retail & Distribution Management. 39(6). pp.414–433.
Jones, R., (2012). Personal knowledge management through communicating. Online
Information Review. 33(2). pp.225–236.
Kenneth, C., (2011. Integrated Advertising Promotion and Marketing Communication. 3rd ed.
India: Pearson Education.
Robson, A. J. P. and Tourish, D., (2011). Managing internal communication: an organizational
case study. Corporate Communications: An International Journal. 10(3). pp.213–222.
Sadri, G. and Tran, H., (2012). Managing your diverse workforce through improved
communication. Journal of Management Development. 21(3). pp.227–237.
Online
Riddle, J., (2013). Effective Communication Skills. [Online]. Available through:
<http://workawesome.com/communication/effective-communication-skills/>. [Accessed
on 16th June 2016].
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Maccord. S., (2015). Managing an employee with a different communication style. [online]
Available Through: <http://mashable.com/2015/04/15/managing-communication-style/>
[Accessed on 16th June 2016].
How to actively manage business disruptions when you don't have time. 2015). [online]
Available Through: <http://www.itweb.co.za/index.php?
option=com_contentandview=articleandid=143039>. [Accessed on 16th June 2016].
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