Report: Global Supply Chain Management of Groupe Casino Supermarche

This report provides a comprehensive analysis of the global supply chain management of Groupe Casino Supermarche in Congo. It delves into the main characteristics, barriers, and challenges faced by the company, including operational inefficiencies, quality compliance, and the impact of emerging technologies. The report examines how inter-organizational relationships reinforce supply chain integration and how the company utilizes advanced technologies such as the Internet of Things, big data analytics, and cloud computing to maintain its competitive advantage. Furthermore, the report highlights Casino's strategies for product augmentation, cost management, and risk anticipation, as well as the importance of communication and regulatory compliance. The study concludes by emphasizing the significance of effective supply chain management in achieving customer satisfaction, enhancing responsiveness, and driving financial success in the competitive retail market.

RUNNING HEAD: Global Supply Chain Management
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Global Supply Chain Management

Global Supply Chain Management 2
Executive Summary
Supply chain management means the active administration of inventory chain management to
enhance consumer value and accomplishes sustainable competitive benefits. In other words,
supply chain is the oversight of materials, information, and finances as they move in a method
from supplier to the maker to wholesaler to customer. It includes arrangement and coordinating
this flows both internal and among comopany. The report describes the global supply chain
management of Groupe Casino Supermarche in Congo country. Groupe Casino is a French mass
retailer with operations around the globe. The report explains the main barriers and challenges
meet by the company in managing their supply chain management, the methods which show the
inter-organizational connections reinforce the supply chain integration and the use of advanced
technology by the organization in order to maintain their competitive benefits.

Global Supply Chain Management 3
Table of Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Main characteristic, barriers, and challenges of the Casino supermarket supply chain..............................4
Pre-dominance of company level............................................................................................................4
Augmentation and value-added presentation of products......................................................................4
Development of new non-food ideas......................................................................................................5
Low costs.................................................................................................................................................5
Uncovering Technologies........................................................................................................................5
Changing Marketing................................................................................................................................6
Anticipating the risk.................................................................................................................................6
Better communication.............................................................................................................................7
Operational inefficiency...........................................................................................................................7
Quality and regulatory compliance..........................................................................................................7
Inter-organizational relationships of company supply chain management.................................................8
Benefits...................................................................................................................................................9
Use of advanced technology by Casino Supermarket................................................................................10
Internet of things...................................................................................................................................10
Big Data Analytics..................................................................................................................................10
Cloud computing...................................................................................................................................11
Conclusion.................................................................................................................................................12
References.................................................................................................................................................14

Global Supply Chain Management 4
Introduction
This report describes the global supply chain management of Groupe Casino supermarket, a
retailer industry in Congo country (Christopher, 2016). Groupe Casino is a leading player in the
French non-food retailer market with Cdiscount and has established various basic need e-tailing
arrangements under its standards. The report explains the main features, obstacles and challenges
of the supply chain of the company, the methods which show the inter-organizational
connections reinforce supply chain integration, and the utilization of advanced technology by
companies to sustain competitive benefits. The main objective of this report is to accomplish
effective satisfaction of requirements, drive good customer value, increase company
responsiveness, establish organize strength, and encourage financial achievement.
Main characteristic, barriers, and challenges of the Casino supermarket
supply chain
Groupe Casino supermarket offers a full, competitively priced range of food items with an
average of 13000 SKUs, including major goods, a big portion of the Company brand products
and fresh items, and a determination of local specialists. According to Li and Jialing (2011), the
highly expanded non-food line-up caters the daily requirements of local consumers. The banner's
positioning of a company refers to a promise to delivering low costs, ensured quality and a
shopping knowledge that makes life simpler. Casino supermarket wide offerings are depending
on the main four characteristics which are explained as follows:
Pre-dominance of company level: According to Stadtler (2015), the Casino Group
portfolio contains many private marks covering a board range of gourmet, family, natural,
apparel, fair trade, board-based discount. The company brand is one of the outstanding selling
private labels in France at the present time in terms of penetration rates such as company own-
brand sales with respect to total store sales. The vast majority of the company private labels
items for material, home, and nourishment categories are produced through its sourcing division
and Casino Global sourcing which headquarter are situated in Hong Kong.
Augmentation and value-added presentation of products: According to Agrawal
and Smith (2015), company strategy is based on the concept based differentiation in order to set

Global Supply Chain Management 5
the standard for delivering their product and services to the customer. The company returns to
the traditional skill in fresh products with the powerful and distinct methods, and marketing
value-added products and service remain in dramatic settings, for example, bakery butcher, fruit,
fruits, and vegetables. The expansion of self-service segments makes the purchasing simple for
the customers. The company concentrates on the item quality, originality and associated with
changing customer conduct by categories and store.
Development of new non-food ideas: According to McCormick and Livett (2012),
company idea is intended to make the innovative products for the customers, pleasurable
experience, with motivated staff, pleasant format, quality fittings, clear signage that coordinates
activity effectively and unique non-food offerings.
Low costs: The cost-cutting policy was an achievement for the Casino supermarket, which
enjoyed a surge in both food and non-sustenance sales volume and an expansion in income in the
final quarter. The banner is proud to be the co-value pioneer in the supermarket segment.
On the other hand, the main barriers faced by Casino supermarket in the supply chain are
explained as follows:
Uncovering Technologies: According to Chkanikova and Mont (2015), Casino supermarket
is driven by developing calls for transparency is starting to use new technologies to give
provenance information to the marketplace. Uncovering technologies will become a necessary
part of building trust and securing image. The key innovations are not new, but the company is
developing and mixing to release new opportunities and threats (Sarac et al., 2010). Product
labeling has been changed by microscopic electronic gadgets, genetic markers for agricultural
items, and a new generation of standardized tags that can be read with standard cell phones.
For example The Casino Group will offer Lyon residents a new, fun approach to shop in a hurry.
Utilizing their cell phone and the mCasino application, they will have the capacity to do their
shopping rapidly and afterward either have it conveyed or get it at Casino Shopping stores in
Lyon. Keeping in mind the end goal to make the administration available to as many individuals
as possible, the mCasino application not just enables items to be chosen by means of the QR
code, but also by means of NFC labels and picture acknowledgment.

Global Supply Chain Management 6
Changing Marketing: As consumers take a greater interest in the origins and validness of the
things they purchase, giving them with instruments to track provenance that will become an
essential part of the marketing mix and will provide manufacturers and distributors new ways to
expand on brand value. Casino supermarkets retailers have used creative services from France
supply chain services.
For example: Casino group have used a creative service from Central Africa supply chain
services. The frameworks empower grocery suppliers to gather and submit data about products,
with an attention on ensuring that items are not produced from other retailers that were harvested
with child labor. This information used internally, enabling the organization to be more certain
about creating moral claims about their products.
Anticipating the risk: According to Papakiriakopoulos and Pramatari (2010), new
innovations will give visibility into the modern framework of the industrial system. Even if the
organization selects to hold their provenance information under wraps, they will have no
certification that activist and campaign gatherings or even contenders will be so hesitant. The
explosion of worldwide electronic communication empowers those who wish to pull down the
corporate image just as it offers firms the opportunity to establish trust.
For example: The warning comes after Casino last week issued final
quarter outcomes, which represent that it is continuing to endure in Latin
America, especially in the recession which hit Brazil. The total sales in the
final quarter dropped by 14.6 percent in Latin America as compared to a
1.5 percent increase in sales in France. Group sales for the final quarter
fell 11.2 for every versus a year sooner as foreign trade developments
also conflicted with the retailer. Despite the fact, the reasonable
execution in Casino’s home market of France, S&P said it sees the
organization overall execution as weak, with regards to the group high
leverage using relative consolidation and its genuinely low scope
measurements at the French operations, where most of the group's
obligation sits.

Global Supply Chain Management 7
According to Fernie and Sparks (2014), the main challenges faced by Casino supermarket are
explained as follows:
Better communication: Communication is one of the main biggest organizational
challenges that a company faces. As Casino supermarket begin changes to their business,
effective communication among employees and supervisors will become an essential part of
identifying whether or not those changes will be accomplished (Rushton et al., 2014).
For example, In order to overcome this challenge, Groupe Casino enabling the workers through
online communication instruments could help employees with the data they require to enhance
consumer benefit. The adoption of online communication enables the Company to keep their
employees involved and connected
Operational inefficiency: According Lee et al. (2012), handling complexity and fast change
is likely the most difficult thing for a retailer to do, but is it essential to maintaining an efficient
operation. Lack of communication, cooperation, and consistency across the company are
hampered by storehouses of data and absence of visibility across main supply chain activities
(Ross, 2013). Dependency on manual and bulky procedures keeps organizations down and
operations running on spreadsheets are not versatile.
For example, Casino group can establish a more effective supply chain which includes upgrading
resources, accelerating product life-cycle, decreasing stock and empowering more
communication and cooperation across inner and outside stakeholders. Supply chain procedure
upgrades supported by best in class innovation allow the company to relate disparate functions
and empower true end to end supply chain cooperation.
Quality and regulatory compliance: According to Akkerman et al. (2010), customers
expect quality items regardless of whether they are branded, personal and restrictive label and
they consider retailers responsible for provider quality. At the same time, consistence is
expanding in complexity as governments and buyer bodies mandate larger legitimate measures
and quality standards (Zhang et al., 2010).
For example, procedures and frameworks, which proactively handle, track, upgrade, and report
on quality and consistence information relieve risks and protect downstream issues. The

Global Supply Chain Management 8
company approaches towards consistence of best in the class retailer in corporate, working with
the providers, accomplices in order to construct administration capacity, preparing specialist and
supervisors on labor rights, security conventions, and tracking performance indicators.
Inter-organizational relationships of company supply chain
management
Supply Chain management is the synchronization of materials, information, and cash related
streams all together to,in terms of time to market, dexterity, and decrease in prices. According to
Tangpong,et al. (2010), in the present aggressive business condition, supply chain management
is thus become an essential part of competitive edge for organizations. Supply Chain
Management as well as the administration connection over different and complex systems of
organizations that while lawfully free is in reality independent. Handling the supply chain in a
proficient and performing way enables the worldwide chain to enhance its competitiveness.
French accommodation and hypermarket retailer Casino's most squeezing challenge was to
enhance information and availability over the whole supply chain. Its stock administration
process was depend on the different, decentralized databases, engaging four store-level item
administration frameworks, and a different product database for every warehouse in operation.
As an outcome, because of diverse product level data such as quantity, quality, accessibility, and
area, there were important special cases in product offerings. According to Sarkis et al. (2011),
Casino required enhanced and simple access to the most recent product data, and the capability
to rapidly and efficiently examine the information. The retailer chose to unite all its information
together into one centralized source, for example, product specialist, and give an ordinary line
and announcing customers as well as exchanging accomplice’s customers. The company also
required to convince customers to leave the solace of departmental databases and spreadsheet
with greatly customized interfaces and detailing facilities. Casino222 depends on its positive
experience of accessing stock administration disparities in different business units, Casino
supermarket select Aldata Gold answer for address its supply chain management requires and as
the best course to utilizing information technology in order to support the further expansion
internationally.

Global Supply Chain Management 9
Aldata suggested a staged, instead of an all-at-once way to deal with executing another
framework over the supply chain. In order to align information technology activities to set an
new inner business procedure, Casino set up progression of controlling advisory to overlook
distinct parts of the execution, counting stockroom operations, stock floor, and store operations.
Every guiding council included a venture pioneer, programming customers, and administrators
shows various departments (Cao and Zhang, 2011). The retailer builds an overriding standard
during the execution that there can be no adjustment in programming if there is no change in the
procedure. It indicates one day per week during the execution of the survey its venture
administration practices. As well as change administration, there were the other barriers that
required to be examined. The new software had not just to help enhanced procedures, as well as
it must be in backward compatible as well. Aldata solution connected its set up Gold system,
which refers that, during the establishment of an information technology solution, Gold specialist
collaborates with the customer's personnel to empower the foundation of a concentrated and
devoted team to effectively implement the task.
Aldata and Casino initially settled a list of essential information technology necessities, for
example, the capability of new innovation to interface with the previous frameworks, while the
change was made. After a close review of existing procedures, Aldata and Casino decided to
start the item administration project with supermarket places, which responsible for 80 percent of
entire hypermarket action. According to Cheng (2011), Aldata and Casino start execution of
Gold WMS in warehouse operations, beginning with solidified nourishments and other product
lines with few, restricted stock keeping units demands. The retailer then executes common
merchandise places into the Gold centralized database solution. Casino and Aldata create various
adoptions to the customized solution, based on the response of guiding groups, and employees
from supermarket warehouse, and merchandise areas.
Benefits: By executing and incorporating supply chain management solutions form big
business frameworks vendor Aldata, Casino has possessed the capacity to enhance its stock
administration and satisfaction practices by building a separate, centralized, online product
management solution. The casino had set up and executed the streamlined product administration
procedure and the Gold supply chain solution in 26 out of 30 warehouses, 10 out of 260
supermarkets, and one out of the 4250 convenience stores. At these areas, the retailer has

Global Supply Chain Management 10
diminished product exceptions and mistakes, increased product data availability, and enhanced
overall income. The solution has been executed stores in Europe, USA, Asia and Latin America.
Use of advanced technology by Casino Supermarket
With the growing globalization of retailing, both as far as their purposes of-offer and their
purposes of-supply, the advanced technology play an important role in the retail industry has
expanded essentially. According to Liu et al. (2013), the advanced technology assumes an
increasingly critical part in the administration of complex retail operations. New advancements
continue to reshaping the retail industry and in unexpected ways. Supply chain management is
concerned with the stream of items and information between supply chains person's associations.
Latest improvements in advancements empower companies to access data without difficulty on
their premises (Lee et al., 2010). These advancements are useful to organize the activities in
order to handle the supply chain. The price of data is diminished because of the expanding rate of
advancements. Therefore, the following advanced technology enables casino supermarket to
maintain a competitive advantage:
Internet of things: According to Vermesan and Friess (2014), internet of things is a tool of
interconnected computing equipment, mechanical and digital devices, things, or human being
that are offered with special determiners and the capability to exchange information over a
network without the need of an individual or any electronic device. The Casino Group will offer
Lyon occupants a new, fun approach to shop on the go. Using their smartphone and the mCasino
app, they will have the capacity to do their shopping fast and afterward either have it conveyed
or get it at Casino Shopping stores in Lyon. For example, Casino is offering customers access to
a world first with an inventive acquiring solution based on picture acknowledgment and NFC
contactless payment, two advancements that empower consumers to use their smartphones to
choose an item in a matter of seconds. The casino is also developing in the field of customer
services by giving the following benefits:
Access to meal proposals planned by theme and with items cost prominently shown, making it
simple to organize the evening meal and get detailed item data such as ingredients, structure, and
nutrition.

Global Supply Chain Management 11
The choice to pay for pick-up or delivered at home when the shopping is done.
Big Data Analytics: According to Chen et al. (2012), Big Data Analytics examines a lot of
data which uncover concealed patterns, relationships, and distinct experiences. With today's
technology, it is feasible to assess company information and find answers very quickly with
more traditional business intelligence solutions. The Big data analytics enables the organization
to handle their information and use it to determine new opportunities. This advanced technology
also prompts for intelligent business moves, more productive operations, higher benefits and
satisfied customers. The big data analytics also useful for organizations in various ways such as
cost reduction, better decision making, and new items and services. Big data analytics assumes
an imperative part of the price control.
For example, previously Casino group used to change their stock cost which is based on the
changing demands of customers. The company having the presumption of less demand, and they
used to decrease the cost. However, after executing big data, Company will have the data that are
data-were driven and cost that are optimized based on the constant demand. With the updated
and analyzed big data, prices can be modified any moment as per the requirement.
Cloud computing: According to Alshamaila et al. (2013), cloud computing is a data
innovation paradigm that empowers universal access to shared pools of configurable framework
resources and more elevated services that can be quickly provisioned with minimal
administration exertion, often over the internet. Cloud computing is based on sharing of assets to
achieve coherence and economy of scale, as a utility. It emphasizes companies to consume a
computer asset, such as a Virtual Machine (VM), storage or a function as a utility. The utilization
of cloud computing by Casino supermarket is very useful for the company in order to maintain
their competitive advantage:
Better channel operations: According to Cusumano (2010), cloud-based solutions can enhance
the system and deliver more customized consumer experience. Retail as a Service (RaaS) can
incorporate the diverse verticals like stock and order preparing which make better restocking
abilities. The main benefit of cloud computing for Casino supermarket is the lower price and
higher efficiency.

Global Supply Chain Management 12
For example, every Casino banner profits by a particular separated positioning to meet
distinguished customer requirements. The expanded portfolio of casino supermarket deploys its
net in France work of more than 10,500 stores by adjusting the outlets to various customers’
typologies, local lifestyle and the encompassing urban, rural environment.
Larger supply chain visibility: With cloud computing, the retailer can have an enterprise-wide
supply chain visibility. This advanced technology helps companies to catches continuous status
of consignments digitized records from providers, transporters, logistics suppliers, and dealers.
Conclusion
From this report, it has been concluded that supply chain management is the organized and the
strategic coordination of management for providing goods and items required by the end
consumer. This report explains the global supply chain management of Casino Supermarket. The
report describes the various features of organization which make its superior in terms of retailers.
The report also explains the challenges and barriers which organization faced in the supply chain
management. Casino supermarket maintains a good relationship with the suppliers which make
its supply chain more effective. The organization also used advanced technology in their supply
chain management which helps the company to maintain the competitive advantage.

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