Grow Management Consultants Business Plan 2016-2018

This document presents the business plan for Grow Management Consultants from 2016 to 2018. It outlines the company's mission, values, and strategic priorities, focusing on leadership performance improvement. The plan includes market analysis, identifying strengths, weaknesses, opportunities, and threats. It details marketing strategies aimed at building the brand, generating leads, and fostering client relationships. The plan also emphasizes service development, customer relationship building, and staff development. The document provides a comprehensive overview of the company's direction and growth strategies for the specified period.

Business Plan
2016 - 2018
Grow Management Consultants
© 2016 J&S Learning Work and Eduworks Resources, a division of RTO Advice Group Pty Ltd
Grow Management Consultants Business Plan V1.0
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Welcome
Welcome to the Business Plan for Grow Management Consultants.
This document sets out our vision for the next three years and how we hope to achieve it.
We hope you enjoy reading this document.
Paul Burns
CEO
Grow Management Consultants
Executive Summary
Established in 2010, Grow Management Consultants is a management consultancy company
specialising in providing services to companies to assist them to improve the leadership
performance of their staff. Grow Management Consultancy draws on its up to date knowledge
and skills in best practice leadership concepts to assist clients with leadership performance.
Mission Statement
Our mission is to assist all of our clients to build a strong group of professionals with commitment
to the company and to meeting the needs of the company’s customers.
Our values are:
Core values underpinning our activities are:
 Quality
 Innovation
 Respect
 Reliability
Strategic Priorities
Key strategies
To be well led, high performing, profitable and accountable
o Ensure that all financial operations, performance indicators and results support the
strategic policies
o Identify new and expand existing sources of revenue
o Achieve profits of at least 10% per annum.
© 2016 J&S Learning Work and Eduworks Resources, a division of RTO Advice Group Pty Ltd
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Develop services to meet customer needs and aspirations
 Increase range of services offered to include change management and diversity
 Plan for and establish an annual conference, starting in 2016.
 Increase range of e-books commencing with Organisational Change e-book to be
published during 2016.
Continue building deeper customer relationships
 Customer-centred practice, with a focus on meeting their total needs for a high quality
home
 Strengthen the skills of our people, to better support customers
 Drive innovation to better meet customer demands
Attract, engage and develop the best staff
 Continuing the drive to a customer centred, high performance workforce and culture
 Strengthening the skills of our people, to better support customer needs
 Empowering innovation and responsiveness to change
 Continuing to enhance the diversity of our workforce.
 Employing additional consultants
© 2016 J&S Learning Work and Eduworks Resources, a division of RTO Advice Group Pty Ltd
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The market
The Management Consulting industry has grown weakly over the past five years. Poor demand
from downstream markets constrained industry revenue growth, with financial services and
resources firms cutting spending on management consultants due to economic uncertainty and
falling commodity prices.
However, businesses using management consultants to introduce new business processes and
enhance operating efficiencies have partly offset this trend. Industry operators have also
increasingly incorporated analytics into their services, which offer clients greater understanding of
their business and clients. Demand for services backed by analytics is expected to contribute to
growth of 3.8% in 2015-16.
Research also shows that there is a need for workers to have strong leadership and management
skills to support collaborative management, managing teams from a distance, empowering others
and business acumen. Thus the demand for leadership consultancy services is still strong.
Situation Analysis
Strengths Weaknesses
 Value and quality
 Strong management
 Customer loyalty
 Friendly organisational culture
 Level of available finance for
investment
 Brand name not developed as yet
 Small organisation
Opportunities Threats
 Leadership skills in demand
 Opportunities to offer a range of
services
 High level of competition
 Economic downturn meaning less
spent on consultants
 Failing to satisfy clients demands
© 2016 J&S Learning Work and Eduworks Resources, a division of RTO Advice Group Pty Ltd
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Marketing Strategies
Our marketing strategies aim to:
 build our brand
 generate leads now,
 help to convert those leads quickly, and
 will form the basis of ongoing relationships and referrals.
We plan to develop our market share by:
 Improving our marketing and advertising
 Continually improving the quality of service given to clients
 Maintaining effective communication channels with all stakeholders to ascertain industry
requirements and then develop products and manage services accordingly
 Continually improving communication channels with all our stakeholders, ensuring a flow
of timely and accurate information to facilitate effective planning and decision making
 Targeting identified growth markets with planned, market appropriate campaigns
employing a variety of promotional strategies and advertising mediums
 Offering attractive fee structures to our clients
 Continually improving the skills, knowledge and effectiveness of Grow Management
Consultants through our commitment to training and development
 Regularly reviewing the effectiveness of all our operations and making improvements
when and where necessary
© 2016 J&S Learning Work and Eduworks Resources, a division of RTO Advice Group Pty Ltd
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