Growth and Development Analysis of Heritage and Cultural Industry

This essay explores the growth and development of the heritage and cultural industry, highlighting its significant impact on the cultural and social environment, particularly within the UK tourism sector. It emphasizes the role of cultural heritage in attracting tourists, driving economic growth, and creating job opportunities. The analysis covers how the industry supports the preservation of heritage sites, enhances hospitality services, and provides opportunities for small businesses. Furthermore, the essay acknowledges the government's role in developing heritage sites and the challenges faced by the tourism industry, such as evolving tourist preferences. The study references various sites in the UK and underscores the industry's contribution to the national GDP and employment, illustrating the multifaceted benefits of investing in cultural and heritage tourism. Desklib provides a platform for students to access similar solved assignments and study resources.

1.1 Analysing the growth and development of the heritage and cultural industry.
Heritage tourism industry is the growing
industry which gives significant impact on
the cultural and social environment of the
country. People who believe in the history or
past, those people have curiosity to visit
different cultural and heritage places with
the help of tourism industry (Altunel and
Erkut, 2015). Cultural heritage is the most
important part of the tourism sector. This
enables the protection and preservation of
heritage sites and provides different types of
cultural heritage places for the customers.
This gives positive impact on the tourism
industry. Overall, cultural and heritage spend
28% in the generation of annual expenditure
on tourism sector. It is the most important
part of the tourism in UK. Tourism sector
includes several sites such as accessibility,
sustainability of transport.
These attractions of tourism industry attracts large
number of customers and people who wants to
take handsome packages. Cultural heritage places
attracts people and provides history and facts. This
factor through which people prefer to take
packages from tourism sector. This helps to
enhance the scope of tourism industry. Heritage
and tourism industry contribute in the economy
around £5 billion to GDP and more than 250,000
jobs opportunities for unemployed peoples.
Tourism sector enhance the attributes of cultural
heritages. Cultural and heritage has many
opportunities and growth to attract large amount of
profit and growth of tourism sector. Moreover, this
helps enhance the value and knowledge about the
history of particular location (Ashworth and
Larkham, 2013). This makes more opportunity for
the country as well where they earn revenue from
tourism industries. This helps to make new
opportunities and infrastructure growth for the
country development. There are various sites in UK
such as national gallery, south bank centre, Coca-
cola London eye and Somerset house etc (Balmer,
2013).
Besides, many museums also attracts people to
come and looks ancient equipment's and tools.
Heritage based tourism sector influence the
economy growth and country popularity growth
as well. It makes opportunity for the people who
start small businesses and getting profit from
travellers. This tourism sector is the fast growing
industry. Cultural and heritage industry helps to
make new plans and new strategies to enhance
the tourism sector. Current tourism companies or
industry gives positive impact and development of
natural and heritage resources. These all
attributes and factors influence the demand of
the tourism sector. This makes new growth and
business plans in order to enhance the client
satisfaction. This industry helps to attract foreign
currency which helps to enhance the National
income of the country. Along with that, it makes
new changes. This tourism sector also helps to
enhance the scope of hospitality sector by
promoting accommodation, transportation and
food related services. This makes easy changes
and growth for the sector. Culture and heritage
sector also enhance the opportunity for small
shoppers or sellers who easily sell their product
and services to the travellers (Franch and Irimiàs,
2015).
Apart from that, tourism industry is affected
by the tourist places they want new
destination and attractive places through
which people take more travel packages.
Besides, cultural and heritage industries are
the most important and crucial sector which
gives several opportunities and growth.
Besides, government plays a very significant
role to enhance the heritage places and make
them perfect for the tourism sector.
Government develops the heritage sites for
gaining more information and knowledge for
the travellers.
Altunel, M. C. and Erkut, B., 2015. Cultural tourism in
Istanbul: The mediation effect of tourist experience and
satisfaction on the relationship between involvement and
recommendation intention. Journal of Destination
Marketing & Management. 4(4). pp.213-221.
Ashworth, G. and Larkham, P. eds., 2013. Building a new
heritage (RLE tourism). Routledge.
Balmer, J. M., 2013. Corporate heritage, corporate heritage
marketing, and total corporate heritage communications:
What are they? What of them?. Corporate
Communications: An International Journal. 18(3). pp.290-
326.
Franch, M. and Irimiàs, A., 2015. War tourism product
development. Management of the Great War heritage in
Trentino, Italy. Authors Title Page. p.103.
Gomes, M.S. and et.al., 2015. Cultural tourism, heritage
education and citizenship: an experiment among
university, school and museum in Sergipe. Rosa dos
Ventos. 7(3). pp.459-470.