BM564 Enterprise: Sustainable Growth Business Plan - Chill Out Coffee

This report presents a sustainable growth business plan for Chill Out Coffee, focusing on the introduction of a caramel coffee shake in the UK market. It includes an analysis of the proposed business, target customers, and key competitors such as Costa Coffee and Caffe Nero. The plan outlines essential skills, including decision-making and time management, and provides projected profit and loss accounts and cash flow forecasts. Funding sources, including personal funds, loans, and crowdfunding, are explored, along with strategies for managing tangible and intangible resources. The report also addresses the organizational structure and management information systems needed for effective control, emphasizing the importance of decision support, management information, and customer relationship management systems. The vision for Chill Out Coffee is to provide high-quality, unique food and beverage products, maintaining standards both online and offline to ensure long-term success in the food and beverage industry.

Growth sustainable
business plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Proposed Future Business............................................................................................................3
Customers....................................................................................................................................4
Competitors..................................................................................................................................4
Skill analysis................................................................................................................................4
Projected 2 year profit and loss account and proposed 2 years cash flow forecasts...................5
Sources of Funds..........................................................................................................................7
Plans for obtaining your resources, both tangible and intangible between now and either 1-2
year ahead....................................................................................................................................7
The type of organisation and the management information systems required to effectively
control the business......................................................................................................................7
Vision of business idea................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
An organisation can be defined as a firm that performs some operating functions and
these are undertaken by the owner. Business plan is a file that contains documents regarding the
details of a new business idea or a thought and future goals and objectives along with details of
its plans that are related to marketing, positioning of all capital and finances and also of the other
details that are relevant to the business. All the responsibility of these operations are held by the
owner. In this report, the company involves the introduction of caramel coffee shake in UK by
Chill Out Coffee. In this report, proposed future business, competitors, costumers, skills
analysis, sources are also discussed.
MAIN BODY
Proposed Future Business
The proposed future business plan is the introduction of caramel coffee shake in UK.
Chill Out Coffee offers people a wide variety of food and beverages and in context to present
scenario, the organisation is offering Caramel Coffee shake to the potential as well as new
customers of the company. With the growing changes and advancements within the technology
as well as eating habits of people, Caramel Coffee Shake can be considered as an effective
product and it is also in trend in the market place. The other key products of Chill Out Coffee
include snacks, pasta, pizza, pastries, tea, pattize, sandwiches, donuts and many other food as
well as beverages items. The organisation will provide such food and beverages items at superior
quality which will help the business in capturing a large number of market share. This will
provide assistance to the respective coffee shop in enhancing the level of its productivity,
profitability and efficiency within the business in a short span of time (Aljuwaiber, 2020). The
organisation will also bring innovative culture within the workplace in the name of the food and
healthy products which will be offered to the market share. IPR will also be adopted by Chill Out
Coffee in the form of the copyrights, trademarks, designing rights as well as many more. The
trademark of the business will ensure the quality, design, logo, branding and patents that are
associated with the business.

Customers
The target audience will be the people who love coffee and caramel flavour. This
introduction is done for the youth who is interested in having coffee and come with their friends
and family or come for doing their office work (Barbosa, Castañeda-Ayarza and Ferreira, 2020).
The customers will be provided with this coffee directly and these people will come to Chill Out
Coffee. The food and beverages products will be brought up by the people who love caramel
coffee shake and other items of the organisation. In order to capture a wide number of market
share, the business will also advertise and promote its coffee shop and its products through
different promotional channels such as social media marketing, digitalisation and many others.
Competitors
The competitors are considered as the other businesses that can offer the identical or
homogeneous products as well as services to the market share. The competitors of Chill Out
Coffee will be other cafeterias and restaurants that are offering similar products and these
competitors include Costa Coffee, Caffe Nero, Coffee Republic, Patisserie Valerie and many
others. The young generation is highly involved in getting new tastes of beverages and food
items and therefore Caramel Coffee Shake will help the organisation in gaining competitive
advantage over these competitors in the market place (Kim, ElTarabishy and Bae, 2018). The
respective coffee shop will provide this kind of shake at superior quality and at affordable cost.
Also the business of the coffee shop is required to frame effective strategies of marketing and
selling its products so that it can easily attracts the customers within the UK and maintain
customer loyalty within the business.
Skill analysis
There will be need for a lot of skills in inventing this new business idea of caramel coffee
shake in UK. There will be need of greatly trained staff members. Skills required are as follows:
 Decision making is necessary for taking decisions at a faster rate.
 Time management is important as coffee making and serving will require time
management and also all other operations will require time management.
 Team coordination is the mostly required in operating functions of Chill out Coffee and
this is the skill the firm lacks.

To overcome this skill gap, proper communication and clear authority of working is needed.
There will be clear authority in all duties and responsibilities and this will lead in overcoming of
this problem.
Projected 2 year profit and loss account and proposed 2 years cash flow forecasts

Sources of Funds
There are many sources of funds that are available in market for chill out coffee for its
business idea. It can get its sources from the market as well as from friends, family, relatives and
other sources and cam also go for raising funds from market. These funds are personal funds that
is funds from family, friends and relatives and also some personal savings. Loans and debt are to
be raised by There are many sources of funds that re available in market for chill out coffee for
its business idea. It can get its sources from the market as well as from friends, family, relatives
and other sources and cam also go for raising funds from market (Morioka, Bolis and de
Carvalho, 2018). These funds are personal funds that is funds from family, friends and relatives
and also some personal savings. Loans and debt are to be raised by banks and other loan
providing institutions. Along with these debts and personal savings, funds will also be raised
with the help of crowd funding and business angels.
Plans for obtaining your resources, both tangible and intangible between now and
either 1-2 year ahead
There is necessity for chill out coffee to develop effective and efficient planning for management
of the important resources that are connected with business. Professional operational
management should be considered for help in strengthening and managing of tangible and
intangible resources of business. It will be also focus on its important suppliers of materials and
bargaining will also be done to reduce the costs for the business (Nica, Potcovaru and Hurdubei,
2019). The total capital that is required for the first sale preparation of business will be 25000
GBP. And for generation of revenues and profits, anticipated purchases of capital and operations
expenses will be need to focus. And total capital for start-up in new business idea launching
required will be 20000 GBP. There will also be focus on the key approaches for the utilisation of
cash and other resources in a very effective and efficient manner. these tangible and intangible
resources are important for the business in its future growth and development in the market.

The type of organisation and the management information systems required to effectively
control the business
This becomes necessary for Chill out Coffee to grow in an effective manner within the
market place in a less time period by making use of the different key tools and techniques that
helps the business in its development process. The practices that are based on the information
technology will provide assistance to the organization in its growing at a rapid rate (Upadhyay
and Kundu, 2020). It becomes a key role of a new start-up business to concentrate on application
of IR for the purpose of getting success within the marketplace. The following are key
requirements of Chill out Coffee as per the present scenario:
 Decision Support system: It is associated with information and technology that
facilitates in the process of business development and growth. Decision making of Chill
out Coffee will get assisted through this type of system. It is a major role of organisation
to concentrate on decision support system in order to take significant decisions within
workplace.
 Management Information System: It is another key approach that facilitates an
organisation in delivering the best practices and services (Wang, et. al. 2021). It is the
key role of a business such as Chill out Coffee to take support of this management
information system for enhancing the level of coordination between the employees as
well as members of the team. Such kind of system can also assist a new business in the
process of creating a great environment within the workplace.
 Customer Relationship Management System: It is also one of the key role of an
organisation for concentrating on major aspects of the development of business. Such
kind of system is an effective software that will provide assistance to Chill out Coffee in
offering caramel coffee shake through concentrating on maintaining strong relationship
with customers.
Vision of business idea
The future of Chill out Coffee is to provide the wide number of food and beverage
products, especially caramel coffee shake, at superior and unique quality as per the perceptions
and demands of the market share. Chill out Coffee also has its another vision of maintaining the
standard of its food and beverages at both online as well as offline modes that will facilitate in
long-term within the food and beverage industry.

CONCLUSION
From the above report it can be concluded that chill out coffee is proposing the idea of caramel
coffee shake in the markets of UK. This report also includes vision in future of business,
skills analysis, management in operations of tangible and intangible resources along with the
customers and competitors of the business firm. This report also includes the organisation
and management information system that are required for effective and efficient control of
business operations and functions.

REFERENCES
Aljuwaiber, A., 2020. Entrepreneurship research in the Middle East and North Africa: trends, challenges,
and sustainability issues. Journal of Entrepreneurship in Emerging Economies.
Barbosa, M., Castañeda-Ayarza, J.A. and Ferreira, D.H.L., 2020. Sustainable strategic management
(GES): Sustainability in small business. Journal of Cleaner Production, 258, p.120880.
Kim, K.C., ElTarabishy, A. and Bae, Z.T., 2018. Humane entrepreneurship: How focusing on people can
drive a new era of wealth and quality job creation in a sustainable world. Journal of Small Business
Management, 56, pp.10-29.
Morioka, S.N., Bolis, I. and de Carvalho, M.M., 2018. From an ideal dream towards reality analysis:
Proposing Sustainable Value Exchange Matrix (SVEM) from systematic literature review on sustainable
business models and face validation. Journal of Cleaner Production, 178, pp.76-88.
Nica, E., Potcovaru, A.M. and Hurdubei, R.E., 2019. Resilient cyber-physical systems and big data
architectures in Industry 4.0: smart digital factories, automated production systems, and innovative
sustainable business models. Economics, Management and Financial Markets, 14(2), pp.46-51.
Upadhyay, P. and Kundu, A., 2020. Linkage between business sustainability and tacit knowledge
management in MSMEs: A case-based study. VINE Journal of Information and Knowledge Management
Systems.
Wang, X., Xu, Z., Qin, Y. and Skare, M., 2021. Service networks for sustainable business: A dynamic
evolution analysis over half a century. Journal of Business Research, 136, pp.543-557.
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