Analysis of Growth Strategies and Business Plan: Gekko Partners Ltd.

This report examines the growth strategies of Gekko Partners Ltd., a small-scale marketing business. It begins with an introduction outlining the importance of planning for business objectives, and then delves into the key considerations for evaluating growth opportunities, including Porter's generic strategies and PESTLE analysis. The report then applies Ansoff's growth vector matrix to identify potential growth avenues such as market penetration, product development, market development, and diversification. It further explores potential funding sources, discussing their benefits and drawbacks, and presents a business plan that includes financial information and strategic objectives for scaling up the business. Finally, it assesses exit or succession options, providing a comprehensive overview of the challenges and opportunities for Gekko Partners Ltd. as it seeks to expand its market share and profitability.

Planning For Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Key consideration for evaluating growth opportunities and justify these consideration. .3
P2. Opportunities for growth applying Ansoff's growth vector matrix..................................6
TASK 2............................................................................................................................................8
P3 Potential source of funding available to businesses and discuss benefits and drawbacks 8
TASK 3............................................................................................................................................9
P4 Business plan for growth that includes financial information and strategic objectives for
scaling up a business..............................................................................................................9
TASK 4..........................................................................................................................................11
P5 Assess exit or succession option along with its benefits and drawbacks .......................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
For every business organisation, one of the important factors is planning, so that they will be
able to attain their goals and objectives effectively. It is the initial step where managers of the
company develop plans and strategies in order to grab future opportunities at the competitive
marketplace (Abolhasani and et.al., 2016). Apart from this, SME's plays very essential role in
order develops the economic condition of the country. With the help of effective planning, small
as well as large organisations will be able to grow at marketplace as well as capture large market
share. In the present report, chosen organisation is Gekko Partners Ltd., which is a private
marketing business organisation. It is a small scale organisation found in the year of 2012 and
from then it is continuously offering clients with effective full service field marketing. Along
with this, Gekko is being considered as an experiential agency, which mainly enhances both
sales and profits of its clients. In addition to this, it is the report which includes detail description
of various methods of funding adopted by organisation. Apart from this, the present report
includes a business plan which involves strategic plans, ideas and objectives. At the end of this
report, it includes a detail discussion about different ways of exiting and succession.
TASK 1
P1 Key consideration for evaluating growth opportunities and justify these consideration
Growth is one of the most essential component of business organisation as it allows
business organisations to stay in a market place for sustainable time period (Abolhasani, 2016).
In addition, with their, it also leads towards increasing organisation market share along with rise
in customer base. In context with Gekko Partners Ltd., which is the small scale company and
engaged in the process of providing effective full service field marketing to company in order to
expand their business and grab more developmental opportunities it is essential for a company to
attract large base of customers towards different online and offline marketing approaches. With
the help of this, organisation can effectively able to gather more market share (Ahmed and
Bramley, 2015). In addition, with is there are some major key considerations with the help of
which business organisation can effectively able to gain various growth opportunities which is
further described below:
Porter generic strategy
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This is one of the most essential strategy with the help of which business organisation
like Gekko Partners Ltd. can be able to determine competitive edges against competitors in a
market place porter generic consist different form of strategies that can be taken into
constitutions by organisations as a motive to effectively increase their level of performance and
further establish more competitive brand image in a market place. It further helps company to
expand the services by effective valuation of their actual performance against present.
Cost leadership this form of strategy is mainly linked with high quality products in an
affordable and low price range (Abolhasani, 2016). Within this an organisation is required to
deliver their best products and services to consumers in affordable price range. With the help of
this organisation can effectively able to stay one step ahead against their competitors. In context
with Gekko Partners Ltd. by providing marketing services at reasonable price range while
reducing their operations cost company can easily able to grab a much more vast market share.
Differentiation in this strategies organisation is required to manufacture innovative and
unique products that are still not found in market place with the help of this organisation can
easily able to attract consumer attention (Liu, 2014). Thus, in order to gain attention of large base
of customers Gekko Partners Ltd. by conducting appropriate Research and taking advantage of
new technology through offering best quality of marketing services as per according to the needs
of customers with the help of this they can automatically able to gain large number of consumer
base.
Cost focus within this it is essential for an organisation to put a focus on niche market
along with producing their products range at low level of cost as to effectively fulfil consumer’s
demand (Huang and Zhang, 2014). In context with Gekko Partners Ltd. as to invite large base of
customers towards organisation services, company is required to offer marketing services at
lower cost in order to gain more advantage than their Rivals.
Differentiation focus According to this strategy it is essential for an organisation to
produce their products and services which is totally different from their Rivals. With the help of
this organisation can effectively able to create a separate place in a market place with the help of
this Gekko Partners Ltd. can easily able to attract attention of customers and gain large market
shares on simultaneous basis.
As Gekko Partners Ltd. is a small scale organisation who offer effective full service field
marketing to large organisations thus, it is essential for them to take advantage of cost leadership
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strategies as with the help of these take and of qualitative products at low level of cost and can
easily able to gain attractive image in a Marketplace.
Pestle analysis
In order to gain opportunities and developmental growth Gekko Partners Ltd. is required
to consider pestle analysis with the help of which they can evaluate external forces that are
impacting on the business organisations.
Political factor includes governmental rules and regulations that has been proposed on
business organisation such as Labour Law and more. It has been seen that UK have stable
conditions thus, Gekko Partners Ltd. have opportunity to establish organisation brand image in
UK provinces Marketplace.
Economical factor it includes interest rates, fluctuation in level of currency and more.
After the situation of Brexit small business organisations gain opportunities to conduct a
business with high growth. In context with Gekko Partners Ltd. company have developmental
opportunities to operate their business activities by increasing their market share and profitability
on simultaneous basis.
Social factor Gekko Partners Ltd. in order to attract large base of customers and gain
their loyalty are required to analyse consumer perception behaviour, beliefs and values on a
place where they are operating their business. In context with UK it has been seen that
population is more than towards Technology thus, it is important for company to provide this
services as per according to the consumer demand.
Technological Factor in order to gain marge base of customer attraction Gekko Partners
Ltd. is required to provide the Marketing Solutions by taking consideration of internet and other
technological resources. For this company is required to keep on updating their network system
with the help of which they can easily able to expand their position in a market place by gaining
high market share.
Legal Factor it is essential for Gekko Partners Ltd. to perform their roles and activities
within the legal framework of UK Government. With the help of this they can easily able to have
support of government while conducting their operations that will further lead them towards
smooth level of business functioning.
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Environmental Factor UK Government have framed some certain environmental
legislations which is required to be adopted by each and every business organisation. In context
with Gekko Partners Ltd. it is essential for company to produce their services considering the
networks that produces low radiations. With the help of this they can easily able to operate their
business functions and can have more market share against their Rivals.
P2. Opportunities for growth applying Ansoff's growth vector matrix
In today’s competitive world it is necessary for the managers to grab opportunities
available at the marketplace. It is very essential for the management team of the company to
formulate plans and strategies in an effective manner. Therefore, Ansoff's growth matrix is one
of the most significant tool used by various organisations in order to develop attractive strategies
which will further help in attaining organisational goals. It refers to a strategic planning tool
which provides a structure which will helps the executives as well as senior managers in order to
develop effective growth strategies (Ahmed and Bramley, 2015). Major aim behind adopting
this method is to examine ways in order to achieve growth at the market place by focusing on
potential as well as existing customers. With this organisation will easily and effectively increase
their profitability and performance at the competitive marketplace. For this purpose, Gekko
Partners Ltd. adoption Ansoff’s matrix so that they can grab future opportunities in an effective
manner. These techniques consist of main four growth strategies which are discussed in details
as follows:
Market Penetration: It is one of the techniques adopted by large number of
organizations where they provide existing products and services to their potential existing
customers. With the help of this technique, company can enhance it’s overall profitability and
retain their potential customers for a longer period of time. In addition to this, it is the strategy
beneficial for the companies as they are very well aware about the taste, requirement and
preferences of the consumers (Beatley, 2014). By adopting market penetration growth strategies
organisation will be able to provide high quality services to its potential as well as existing
consumers at very affordable and low price. In the present context of Gekko Partners Ltd.,
company provide their existing marketing services to their customers in existing marketplace.
With this strategy organisation will be able to retain their potential customers for longer duration.
Along with this, with the help of this strategy company can enhance it’s market position and
customer base as well.
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Product Development: As per this growth strategy, company produce new products and
services in their existing marketplace in order to grab attention of large number of customers
towards their organisation. Apart from this, managers of the company modify their existing
products by adding new and unique features according to the requirements of customers. As a
result, company can enhance their performance by satisfying the requirements of customers
(Eyvindson and Kangas, 2015). In the present context of Gekko Partners Ltd., management team
of the company develop new services at the competitive marketplace according to the
requirements of client companies. Therefore, it is necessary for them to examine the
requirements of customers and then develop products accordingly. With the help of this, they
will establish their brand image at the competitive marketplace and increase it’s profitability.
Market Development: Under this growth strategy, company provide their existing
products and services at new marketplace which will enhance their profitability and grab large
number of opportunities (Beatley, 2014). It is a growth strategy where company can easily attract
ample number of customers towards their brand but on the other hand it is considered as a risky
strategy. Therefore, before entering into new market, it is essential for the management team of
Gekko Partners Ltd., to analyse the requirements and demands of customers as well as current
market trend. Thus, it will enhance the performance as well as sales of the organization at the
competitive marketplace.
Diversification: This is the last growth strategy where managers of the organisation
expand its business operations at new marketplace by launching new product and service. It is
the strategy adopted by large number of organizations in order to expand their business by
offering unique and new services a whole new market. It is one of the most risky growth strategy
adopted by companies and require huge amount of investment. Apart from this, it is also very
important to promote their products and services at new market in such a way that it will attract
large number of customers (Huang and Zhang, 2014). In context of Gekko Partners Ltd., in order
to develop new service and launch it at totally new marketplace, company requires huge amount
of funds. Along with this, they require highly skilled and educated staff members in their team so
that they will aid them while evaluating current market situations. With the help of this, company
will effectively enhance it’s market share as well as profitability at new market location.
As per the above mentioned strategies it has been identified that by adopting Market
Penetration strategy, Gekko Partners Ltd. provides services to their existing customers. They
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provide high quality service and attract attention of large number of customers towards their
brand. It is the technique with the help of which company can establish their positive brand
image a the competitive marketplace.
TASK 2
P3 Potential source of funding available to businesses and discuss benefits and drawbacks
A potential source of funding refers to the ways through which business organisation can
easily raise their capital in the company. In this top management of organisation want to
increase their business with profitability (Smith And et.al., 2014). As Gekko Partners Ltd. is a
small business company they want to expand their business in the field of telecommunication.
The managers of company are required to raise the fund with low rates of interest. Sources of
funding help the company to achieve its goal and objective in specific period of time. In context
to Gekko Partners Ltd. it helps to increase the growth of company (Leigh and Blakely, 2016).
There are various sources of funding available in the market .Some sources of funding are given
below.
PERSONAL INVESTMENT
In context to Gekko Partners Ltd. the owner of organisation can invest his own money in
the organisation to raise their fund .This option can be taken in small organisation as there is no
documentation is needed and it is very fast process. Advantage: The owner of Gekko Partners Ltd. do not get any external interference in
decision making and did not share any profit with anybody.
 Disadvantage: If the business does not get well, the money of owner gets completely
wasted.
ANGEL INVESTOR
A private investor which invests their money into small organisation and in return takes
shares equity of the organisation like Gekko Partners Ltd. as per their invested amount. As they
are very experienced person and uses their skill for business growth. Advantage: As the investor are knowledgeable person they can help in decision making
process and they are having long term business views (Whelpton, Campbell and
Patterson, 2015). The valuable advices of angel investor are helpful in achieving goal and
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its objective. This might aid Gekko Partners Ltd. to grow and modify their business
policies in effective manner.
 Disadvantage: As the investors are taking part in decision making of business policies
they start interfering and ruin the goodwill of Gekko Partners Ltd..
BANK LOAN
A loan is the finance given by bank to its clients at nominal rate of interest. With reference to
Gekko Partners Ltd. this is the best option to raise their fund. Bank loan can be given on the
security /non security basis. Loan amount can be returned to bank in instalment in specific time. Advantage: The interest rates of bank are normally very cheap. The organisation can
maintain its privacy as bank does not get involved in decision making process. The
company do not share their profit with the bank they only pay the amount with interest.
 Disadvantage: The procedure is very time consuming and lots of documentation is
needed. And main problem arises when the instalment are not on time. Bank can also
corrupt security of a company if loan is not payable.
TASK 3
P4 Business plan for growth that includes financial information and strategic objectives for
scaling up a business
Business plan is termed as a one of the most important document that include a new
organisation along with their purpose and products (Janssen, 2014). In addition, with this it
defines an appropriate path with the help of which organisation can effectively able to achieve
their certain define goals and objective within a particular time period (Whelpton, Campbell and
Patterson, 2015). thus, it become essential for Gekko Partners Ltd. to develop and initiate plans
with the help of which they can easily able to Grab future opportunities. It mainly include
organisation objectives, mission, goals and vision that will lead company during the time of their
business operations in a Marketplace (Smith, 2014). In context with Gekko Partners Ltd. by
preparing business plan company can able to increase the customer base while inviting more
investors. As Gekko Partners Ltd. is looking forward to expand their business organisation in
telecommunication industry thus, it is essential for company to formulate a business plan and
include some various certain factors which is further define below.
Business plan
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BUSINESS PLAN
Table of content
1. Executive summary
2. Industry target customers and competitor analysis
3. Company description
4. Product Plan
5. Marketing Plan
6. . Operation and Development Plan
7. Management Team
8. Critical Risks
9. Offering
10. Financial Plan
Executive summary Gekko Partners Ltd. a small scale business organisation provides latest
technological solutions to large organisations with the purpose to increase their range of profit
ratios. In addition, this organisation is looking forward to expand that business service areas by
providing more innovative solutions within UK Marketplace. Currently Gekko Partners Ltd.
have 20000 euros but there is a requirement of 30,000 Euros to establish their business
positioning and made a contract with multinational business organisation in order to accomplish
this objective organisation established numerous aspects with the help of which they can able to
gain More market share.
Industry Analysis: Gekko Partners Ltd is offering there services in private marketing business
industry which is a vast filed within which organisation perform there industrial marketing
division services.
Target Customer: Within this organisation target customer between the age group of 18 to 50.
Competitor Analysis: Gekko Partners Ltd is having strong holding in supplier ratio that offer
them more competitive advancements.
Company Description: Gekko Partners Ltd., is mainly a private marketing business
organisation. Company was established in the year 2012 and offer services to clients related to
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full service field marketing.
Vision - Gekko Partners Ltd. vision towards attracting large base of customer by
conducting attractive promotions towards benefits of digital and traditional marketing aspects.
Mission - Gekko Partners Ltd. mission towards offering best factor and qualitative
marketing services in an affordable price range with the help of this they can easily able to gain
large base of profitability.
Product Plan: Organisation engage in the offering related to full service field marketing and in
experimental agency. In addition with this company formulate plan as to create more
developmental idea.
Marketing Plan: Gekko Partners Ltd. Frame marketing plan within which they consider
factors such as, marketing channels, content performance metrics along with content strategy
and other related promotional workflow.
Objectives Gekko Partners Ltd. main objectives is to expand the business organisation so
business in UK Marketplace in next for years as they want to increase their qualitative
marketing service' sales up to 50% in upcoming 2.5 years.
Segmentation, targeting, and positioning (STP) this is one of the most effective model
that includes three major aspects with the help of which company can able to evaluate the
product offering. Along with communicate the same with specific group as to gain desirable
profit.
Segmentation within this organisation segment their market as per according to the
customer behaviour in which the target those customer base who are more than towards
Technology.
Targeting – Young generation to people aged around 50 will be main target of company.
Positioning Gekko Partners Ltd. and have their business established in London where
they take advantage of penetration strategies in order to attract large pace of customers by
offering them products and services with qualitative an affordable range.
In order to achieve business objective organisation, launch a new product with the help
of newly advanced technology, with the help of this they can easily able toy attract the attention
of young generation along with adults with the help of this organisation can easily able to attain
More market share against their Rivals.
Operation and Development Plan: Within this Gekko Partners Ltd. Selected vendor selection
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