Growth Strategy Analysis for Alex Hotel

This report analyzes the growth strategy of Alex Hotel, focusing on product development as a key method for increasing market share. It discusses various diversification strategies, including concentric and conglomerate diversification, as well as mergers and acquisitions. The report also touches on the importance of marketing, human resources, operations, and finance management in supporting the hotel's growth objectives.

 Marketing
 Human resources:
 Operation:
 Mergers and Acquisitions
 Cooperative strategy
 International strategy
Different kinds of diversification
 Concentric diversification
 Conglomerate Diversification
Strategy
Growth strategy and leverage
Growth strategy refers to strategy that aim is to winning the large market share in
short period of time. The firm has a plan to develop its business as well as
enhance its sales and profit. Under this, growth of this hotel is based on the value
in which it provides its services to consumers. The main growth strategy of Alex
hotel is Product development. It refers to develop the products or services with
different ore new characteristics which provide the additional advantages to
consumers.
STRATEGY IN ACTION